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Last update: 6/5/08

[University of Wisconsin-Green Bay News Release]

For Immediate Release:

June 9, 2008

Two new arts majors coming to UW-Green Bay

GREEN BAY - The University of Wisconsin System Board of Regents Friday (June 6) approved adding two new majors at UW-Green Bay.

“Design Arts” and “Arts Management” majors will be added to the 2008-09 curriculum as interdisciplinary Bachelor of Arts degrees.

“Both programs had been areas of emphasis, but never full-fledged majors,” said Associate Provost of Academic Affairs Tim Sewall. “There has been, for the past few years now, a critical mass of students who have signed up for those areas of emphasis. We did an analysis and determined there is a need for majors in both areas.”

With the two new majors, UW-Green Bay now has 39 undergraduate majors available.

The Design Arts major includes coursework from in art, communications and English composition areas. It develops intellectual, esthetic and problem-solving skills in graphic and environmental design in a liberal arts setting.

Students learn to apply problem-solving methods using computer design software and traditional image-making techniques to develop effective design solutions for communication and the world in which people live.

“This program will provide students with a portable set of problem-solving skills that they can use in the working world regardless of how technology changes,” said Prof. Jeff Benzow. “Problem solving will be a central aspect of the curriculum. Students will be able to address issues with whatever new, and emerging technologies come before them.”

An Arts Management degree provides the skills necessary to manage not-for-profit arts and cultural organizations. The philosophy of the program is grounded in the interaction of arts and culture in community settings. The curriculum is centered around three focus areas: management and organizational skills; interdisciplinary arts literacy; and practical experience.

Students study the management of the arts (performing, literary, history and cultural organizations) within the context of the interaction of arts and culture with civic, educational, economic and political systems.

“Students seeking artistic careers can have the experience and knowledge on the business side to make them more versatile and employable,” said Prof. Ellen Rosewall.

An Arts Management minor has been available since 2001 and the popularity of the area is growing, Rosewall said. The Baby Boomers who started the arts movement in the 1960s are nearing retirement age and today’s graduates are looking to fill those roles.

“A lot of communities are beginning to understand the economic, civic and quality of life benefits of having an active and vibrant cultural and arts scene in their area,” Rosewall said.

Both majors will rely on existing resources on campus and are not expected to require additional funding support.

The new majors are subject to a Board of Regents-mandated review after five years. UW-Green Bay and UW System administration will conduct the reviews and report results to the Board of Regents.

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08-146 | Contact: Mike Heine, (920) 465-2526

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