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Photo: cover of December 2007 inside magazine.

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Inside UW-Green Bay, a news and feature magazine for alumni and friends.
  December 2007 features.

PHOTO: todd Jadin.
Todd Jadin '84, Business Administration
Hometown: Green Bay
Senior Vice President and General Manager, Dedicated Services Division, Schneider National
Family: Wife, Sara, children Hanna (16), Kate (14), Dante (10) and Tessa (7)

In it for the long haul

It is hard to imagine a time when the color orange hasn’t dominated the interstates or the truck stops along the way. But truth is, Schneider National, the international trucking and logistics firm with headquarters in Green Bay, started very humbly in 1938, with offices in a remodeled stable.
      Todd Jadin’s history with the company doesn’t go back that far. He joined the company fresh out of UW-Green Bay in 1984 as an operations manager, leading a group of drivers. In his two-plus decades, he has grown with the organization that is now the largest privately owned transportation company in the world. The $3.7 billion company now serves more than two-thirds of the Fortune 500 companies and conducts business in more than 28 countries in North America, Europe and Asia.
      You could say Jadin is in it for the long haul. As a division vice president, he oversees profit and loss of a billion-dollar line of business.
      “Day to day runs the gamut. I might be on the road for an entire week interfacing with customers, and another day dealing with a driver group regarding the importance of service to customers,” he explains. “Every day, is in essence, working toward operational excellence, every load, every truck, every day…”
      The company has been a wonderful place both for Jadin — “I’ve never had any interest in going anywhere else,” — and for UW-Green Bay, which has more than 250 other graduates in Schneider careers.
      “That group (of UW-Green Bay graduates) tends to be near and dear to my heart,” Jadin says. “But I not only feel a responsibility to them, but also the 3,500 people employed in this area and the 22,000 across the country, and now those in international operations. As one of the senior leaders in the organization, I feel a great obligation to all these people.”
      He shares his time with current UW-Green Bay seniors, counseling them that their best opportunities for world travel and difference-making opportunities might reside a few miles from campus, with local companies.
      “I use my own example,” he says, “and tell them not only do I work for one of the best companies in Northeast Wisconsin, but one of the best in the United States, as well.”
      Jadin majored in business but says psychology and human development classes, and an interdisciplinary approach to education, were vital.
      “Certainly the business degree helps in thinking through strategies, but it is the people skills and ability to understand and interact that are the critical elements of being a successful leader.”
The ‘Rat’:
“When I wasn’t studying or in class, I was hanging out in the Rathskeller.”
Favorite faculty:
“John Harris was my adviser who I also got to know on a personal level as well. Laurey Berk was a new teacher with a lot of enthusiasm. She took us on a field trip to the mercantile exchange in Chicago. That class really sticks out. Truth is, I’m a closet English guy. I liked teachers like Mike Murphy.”
Friendly foe:
“Harvey Kaye and I didn’t agree — we are from other ends of the political continuum — but I had a class with him and enjoyed the respectful discussions.”


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