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Reprinted from: Green Bay Press-Gazette
http://www.greenbaypressgazette.com/

July 13, 2003

Students get a taste of business

Entrepreneurs of Color Council, UWGB team up on new program

By Felicia James
fjames@greenbaypressgazette.com

Elizabeth Sieber of Green Bay thought she wanted to be a teacher. Studying business or owning a business couldn't have been further from her mind.

A new summer program at the University of Wisconsin-Green Bay is changing her thinking.

"I didn't think it really applied to me but wanted to see what it was like living on campus, being in college, being in class, eating college food and having a roommate," said Sieber, 17.

The Entrepreneurial Youth Leadership Institute, a two-week workshop for high school students, exposes students to the world of business and the stock market.

The program, a partnership of the Entrepreneurs of Color Council and UW-Green Bay, has brought together 18 students from Milwaukee, Neenah, Green Bay and surrounding cities to show the opportunities that exist through business ownership.

Working in partnerships or as sole proprietors, the students devised ideas for a business and developed plans to market and structure the businesses. The students will present their plans — with accompanying jingles — to a panel of judges Friday. The judges include Green Bay Mayor Jim Schmitt and area business executives.

The winner or winners receive U.S. savings bonds to use toward post-secondary education. If group presenters win, they will have to share the prize, whereas a sole proprietor can keep the entire prize.

"Many of these young people would not have been given a chance to have these opportunities," said Chris Swan, president of the Entrepreneurs of Color Council.

Swan, along with several UWGB professors, planned a rigorous schedule of academics and social interaction to accomplish their goals.

The week began with the Myers-Briggs personality assessment, lectures and lesson applications about entrepreneurship, marketing, generating ideas, accounting, e-commerce and the stock market.

Throughout the two-week period, presentations by successful entrepreneurs and field trips to area businesses helped students realize how others' business labors yielded great rewards.

Following daylong sessions, the students could choose to participate in recreational activities, but they all had to do homework.

Sieber decided to forego the activity Tuesday night. With lights out at 11:30 p.m., she knew she needed enough time to finish her homework.

Julian Robinson, 15, of Milwaukee never thought owning a business could become a reality for him.

"If I put all my effort into it, I could," said Robinson a few days into the workshop.

Costs, averaging $900 per student, covered tuition, meals and room and board. The minority pre-college scholarship fund and money raised by the Entrepreneurs of Color Council enabled all the students to attend on full scholarships.

The program included students from a variety of ethnicities, primarily African American.

Sieber plans to a start conservative clothing line for juniors sold through catalogs. The catalog would feature excerpts from literary works and quotes of famous women to help emphasize beauty grows from the inside out.

"I thought it would be boring," she said about the program. "Entrepreneurship isn't just business. It's a way to solve problems.

"As an entrepreneur, you have a chance to change the world, as I see it, and have a positive impact."



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