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Reprinted from: Green Bay Press-Gazette
http://www.greenbaypressgazette.com/

October 23, 2003

UWGB retains record numbers

83% of fall 2002 class still on campus; 2003 enrollment is at an all-time high

By Cynthia Hodnett
chodnett@greenbaypressgazette.com

Brian Jicinsky faced a tough decision last year when he had to decide where he would attend college. Although the University of Wisconsin-Stevens Point was closer to Jicinsky's hometown of Spencer, the 20-year-old sophomore chose the UW-Green Bay for its business program and campus.

"I really like the college," he said. "The layout of (UWGB's) campus is really nice, the classes are pretty small, and you see the same faces every day. At this point, I wouldn't think about transferring to another school."

Jicinsky is among a record 83 percent of students who started at UWGB in fall 2002 and returned for their second year this fall. That's roughly 10 percent higher than last fall's number, said Sue Keihn, dean of students and associate provost for student services.

Like many colleges and universities nationwide, UWGB's high retention and enrollment rates are a reflection of an unstable economy, Keihn said.

But UWGB's increasing retention rates can also be attributed to efforts like the First Year Contact program, which was offered at the university for the first time last summer along with the Introduction to College Program.

The programs are designed to make it easier for first-year students to make the transition to college by providing them with a contact person. The contact, who is assigned during the student's first year, is usually a staff or faculty member who can answer academic, housing or other college-related questions.

An abundance of student groups and more student activities on campus, especially on weekends, have played roles in attracting and keeping students.

"You see a lot more people sticking around on weekends than you did before," Jicinsky said. "Getting involved in student organizations makes people feel more part of the university and makes them feel like they can make a difference."

The university will offer more programs related to student retention, including a session in February for freshmen on how to choose a major, and more outreach for transfer students, Keihn said.

"About 28 percent of our incoming new students are transfer students," she said. "We have a one-day program already in place, but we don't get a lot of students who show up. We want to rethink ways to get them more involved."

University officials say improved retention has accelerated the university's overall enrollment.

Final enrollment figures for UWGB's current fall 2003 semester show 4,668 full-time-equivalent students — topping the record of 4,550 set in fall 2001. UWGB set the enrollment record despite efforts to limit enrollment, including cutting off new freshman applications Feb. 14.

"We were only second to UW-Madison among other schools in the UW System who cut off their admissions earlier than usual this year," said UWGB Chancellor Bruce Shepard.

And the demand continues.

"We're running (about 10 percent) ahead of this time last year in applications for next fall," Shepard said. "Someday we may end up closing admission before we open them."

About 97 percent of incoming freshmen this year selected UWGB as their first or second choice for college, Keihn said. More than 75 percent come from Northeastern Wisconsin, she said.

A smaller campus, wooded, park-like setting and friendly atmosphere are big draws for many applicants.

"I came for the tour and fell in love with the school," said Kerstin Martwick, a 22-year-old senior and elementary-education major from Crystal Falls, Mich.

"It's a really gorgeous campus, and it reminds me of home. I like the fact that Green Bay is a large city, but at the same time, it's safe and such a nice place to live," Martwick said. "The professors are very helpful and are knowledgeable about what they teach.

"You really feel like you're important here and that you can get involved on campus and really make a difference."

Shepard said he'd like to see the campus increase enrollment to 7,000 students in the next 10 years without placing additional burdens on university resources.

The university opened a new apartment building this year — the second in two years — and there are plans to open a third next year. There are also plans to expand the University Union and build a new student sports and activities center in the next few years.

All of these amenities plus a reputation of providing quality education are what will continue to attract more students, Shepard said.

UWGB enrollment

Final enrollment figures for UWGB's current fall 2003 semester show 4,668 full-time-equivalent students, an increase of 2.6 percent over the record of 4,549 set in fall 2001.

UWGB has a head-count enrollment this fall of 5,420 students. The head-count enrollment — the actual number of students attending classes — is up 2.9 percent from 5,267 in fall 2002.

Full-time-equivalent enrollment is based on the number of credits taken and is used by the UW System in measuring a university's capacity.

Fall FTE enrollment

1997     4,336

1998     4,474

1999     4,361

2000     4,442

2001     4,549

2002     4,416

2003     4,668

Source: UWGB Office of Institutional Research



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