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Marketing and University Communication UW-Green Bay, CL 815 2420 Nicolet Drive Green Bay, WI 54311-7001 (920) 465-2626 E-mail: hildebrs@uwgb.edu Last update: 9/27/07 |
In
the News Archive - Year: Commencement Address 2004 Fall Commencement / University of Wisconsin-Green Bay Presented by Wisconsin Supreme Court Justice David T. Prosser Jr.
Thank you very much for inviting me to be part of your commencement
exercises.
It is an honor to be here to offer congratulations to the class of 2004
and to extend my best wishes for your future success. It is a privilege
to be here to speak about the future ... on this first day of your post-undergraduate
lives.
Some of you will go on for additional education. Some of you will plunge
headlong into your first full-time employment. Some of you will begin
families.
These familiar endeavors seem more difficult today than when I was sitting
in your place. To illustrate, when I was in college, I applied to only
one law school and I was completely confident that I would be accepted.
I'm not at all sure that, if I tried to get into that same law school
today, my record in college including good grades would
be enough to overcome my pathetic score on the law school admission test.
Today prudence would dictate that I apply to several schools and perhaps
take the LSAT again.
The competition today is much stiffer than when I applied for law school
almost 40 years ago. Back then, I didn't have to compete against hundreds
of exceptionally gifted women. My new colleague on the Supreme Court,
Louis Butler, could add that I didn't have to compete against many talented
minorities either. By contrast, you do.
Today we live in a world of intense competition where almost nothing
can be taken for granted. Graduate schools are only one example. Many
qualified applicants don't get what they want. And, of course, getting
into a school does not solve the problem of how to pay for it.
Whatever your individual plans, one thing is certain: the University
of Wisconsin-Green bay has prepared you well for the challenges ahead.
When, at various points, you become discouraged and I suspect
you will please remember the many people who never had the spectacular
opportunity you had to attend and graduate from this university. That
should help keep you going.
When you do well and you will please remember the many
people who deserve a similar chance to attend this university, and find
some way to lend a hand.
Now, let's get down to business.
Delivering a commencement address is not an easy assignment. Most speakers
are not content to invoke a few noble sentiments and then sit down. They
want to provoke thought and say something that will be remembered. Of
course, these lofty aspirations are seldom realized. My strategy today
is to talk bluntly about your generation ... in a highly competitive world.
In many ways, I am a poor candidate to talk about your generation. Analytically,
most of you are so-called "echo boomers," while I am a "mature." By accident
of birth, I have been assigned to a generation "the matures"
that began in 1909 (when Teddy Roosevelt was president) and stretched
to 1945 (the end of World War II). Thus, I belong to a generation three
times removed from yours. I predate the baby boomers ... and still don't
have a cell phone!
Chronologically, the matures, or traditionalists, were followed by the
baby boomer generation, made up of people born between 1946 and 1964.
This massive group likely includes most of your parents.
The boomers, in turn, were followed by Generation X, made up of people
born between 1965 and 1981. Although there is some dispute about dates,
the conventional view is that the echo boomer generation also known
as the millenials or Generation Y began in 1982.
The significance of these categories rests on the premise that different
generations have different characteristics and values. The Yankelovich
Monitor website explains that "generations are bonded by the shared life
experiences in their formative years."
It goes on: "Understanding the fundamental values that define generations
is the first step in developing greater precision and relevance in any
marketing or product development effort. Insight into core values of generations
also provides the ability to predict and anticipate how generations will
approach new life stages and lifestyle choices."
In my view, understanding the core values of a generation may also give
us an ability to predict and anticipate how that generation will lead
and preserve this country.
There is something quite unnatural for me to be linked to what Tom Brokaw
called "the greatest generation." After all, I didn't live though the
depression, and when American GIs were storming the beaches at Normandy
and raising the flag at Iwo Jima, I was still in diapers. But I share
the values of the mature generation, namely, duty, honor, country; dedication,
sacrifice; patience; hard times, then prosperity; national pride; and
the critical importance of doing a good job.
Your generation ... is a work in progress. According to a recent CBS
television report, "echo boomers are a reflection of the sweeping changes
in American life over the past 20 years. They are the first to grow up
with computers at home ... they are multi-taskers with cell phones, music
downloads, and instant messaging on the internet. They are totally plugged-in
citizens of a worldwide community."
The CBS report was complimentary, especially about your optimism and
independent thinking, but it worried that echo boomers may have been over
managed.
The CBS report quotes Mel Levine, a professor from the University of
North Carolina, as saying that echo boomers have "been heavily programmed."
Their "whole lives have really been based on what some adult tells them
to do. This is a generation that has long aimed to please. They've wanted
to please their parents, their friends, their teachers, their college
admissions officers."
According to CBS, yours is a generation in which "rules seem to have
replaced rebellion, convention is winning out over individualism, and
values are very traditional." Yet, Professor Levine sounded a warning.
He said that your generation's "group-think is stifling initiative." Because
echo boomers "have always been rewarded for participation, not achievement,"
he said, "they don't have a strong sense what they are good at and what
they're not." He adds that when echo boomers begin work, "they [often]
expect to be immediate heroes and heroines. They expect a lot of feedback
on a daily basis. They expect grade inflation, they expect to be told
what a wonderful job they're doing. [They expect] they're gonna be allowed
to rise to the top quickly. that they're gonna get all the credit they
need for everything they do. And boy, are they naïve. totally naïve,
in terms of what's really gonna happen."
A commencement address should be a challenge, not a jeremiad, and that
is my purpose here today. Professional football teams like the Packers
are not the only groups that may need to consider half-time adjustments.
Graduation day is a critical day for young people because it symbolizes
a break from the programming and structure of school and family
and a new beginning in which graduates are forced to program themselves.
This independence can be liberating.
Graduation day is the day that newly liberated graduates can begin to
show their stuff and prove their critics wrong.
The class of 2004 is one of the first classes of echo boomers to finish
college and enter the work force. Thus, your performance as adults ...
fully immersed in society ... will set the tone for your entire generation.
There can be no doubt whatever about your intelligence and talent. The
class of 2004 is endowed with tremendous energy and brainpower, as well
as the knowledge and skill to make great things happen. The unanswered
questions involve your motivation, your vision, and your ability to handle
adversity.
Your challenge today is to answer these questions ... with excellence
and achievement.
Today we live in a world of intense competition where almost nothing
can be taken for granted. For proof just look at the U.S. mens' basketball
team that was badly embarrassed at last summer's Olympics. They faced
the sort of international competition at a high level that you will face
over a lifetime.
Graduates, the future of our country is in your hands.
President Kennedy said that "in the long history of the world, only
a few generations have been granted the role of defending freedom at its
hour of maximum danger." Because of world terrorism, you are one of those
generations.
The German poet Goethe advised, "that which you inherit from your fathers,
you must earn in order to possess." You have inherited an unprecedented
standard of living. Because of intense competition from Europe, Asia,
and our own hemisphere, your generation has the burden to maintain the
American economy and assure that it grows.
The great educator Horace Mann said: "Be ashamed to die until you have
won some victory for humanity." There is no shortage of opportunities
for you to assume that challenge.
Somewhere in America, there is a young child ... a young Tom Brokaw
... who will eventually go into journalism and write a book about you
and your times. What will be the title of that book? Will it be "The Greatest
Generation"? That possibility is up to you.
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