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Reprinted from: Green Bay Press-Gazette
http://www.greenbaypressgazette.com/

February 1, 2005

Hollenberg takes paper sciences center helm

By Richard Ryman
rryman@greenbaypressgazette.com

David Hollenberg will begin work today as the first director of the new Paper Sciences Technology Transfer Center.

The idea is that the University of Wisconsin-Green Bay center be a home to paper scientists who will develop technologies and processes that can be used by Wisconsin's paper industry.

The plan to establish the center was announced in February 2004 after Congress approved a $500,000 allocation of start-up funding at the behest of U.S. Rep. Mark Green, R-Hobart. In the final accounting, the Feds provided $497,000.

"I think for the center to be successful, Wisconsin paper companies and the allied industries will need to see value out of the center," Hollenberg said. "If we are not able to demonstrate a value, I don't see a bright future."

Patrick Schillinger, president of the Wisconsin Paper Council, an industry association, had the same assessment.

"We've got some ideas and he's got some ideas. Hopefully, marrying the two, we can come up with a program," Schillinger said. "I would say we are guardedly optimistic about this. It's still a work in progress."

Today the center consists of Hollenberg, a desk and a telephone at the university. In a couple of weeks, a permanent office will open in downtown Green Bay, either at the Regency Center or Washington Commons. An administrative assistant will join Hollenberg soon.

"Looking in the longer term, there is a desire to recruit and hire top research people for the center," he said.

His first tasks will be to understand how the center fits into the University of Wisconsin System, to meet industry leaders in the state, and to learn the ins and outs of raising money and acquiring grants to fund the center.

Hollenberg, who lives in Kaukauna, has an extensive industry background. Most recently he was a consultant on business strategy and development.

For four years he was director of new-product development at the Neenah Technical Center for Georgia-Pacific Corp.'s Dixie Foodservice unit. He worked for Kimberly-Clark Corp. as a research fellow and director of technology transfer, and also for James River Corp., W.R. Grace & Co. and St. Regis Paper Co.

He is the inventor or co-inventor of 25 products with U.S. Patents, including microwave heaters and heat-insulating food wraps.

He has a doctorate in synthetic organic chemistry from the University of Maine and a bachelor's degree in chemistry from Wittenberg University.

"He clearly understands the importance of innovation to the future of the paper industry in Wisconsin," said Bruce Shepard, UW-Green Bay chancellor.

Schillinger said the appointment will be big news in the industry; the center's university backing will provide resources and prestige.

Green said the center will help Wisconsin remain a leader in paper manufacturing.

"David Hollenberg provides that leadership, and I know the center will create exciting innovations under his direction," Green said.



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