skip to content

Office of Marketing and University Communication

Eric Craver

Eric Craver
Director of Marketing Strategy and Advertising
CL 820G

Eric Craver has been with UW-Green Bay since 2004 but has worked in higher education for 25 years. Throughout his career he has served primarily in marketing and student recruitment, but also worked in student services, including Campus Housing, Academic Advising and Undergraduate Admissions. Prior to moving to Marketing and University Communications in 2016, Eric served in UW-Green Bay’s Division of Outreach and Adult Access for 11 years, promoting online degree programs for adult and distance learners. Eric has two degrees from the University of Iowa, including a Bachelor's Degree in English and a Master's Degree in Counselor Education and Student Development. He has also completed all of his coursework toward a Ph.D. in Educational Leadership and Policy Analysis from the University of Wisconsin-Madison.

Education: M.A., College Student Counseling and Personnel Services, B.A., English, University of Iowa and Ph.D. (in progress) Educational Leadership and Policy Analysis, University of Wisconsin-Madison


  • Marketing Strategy
  • Online Programs Marketing
  • Media Buying
  • Contract Negotiation
  • Feature Writing
  • Packers Partnership