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University Style Guide


Marketing and Communication » UW-Green Bay Style Guide » Online Identity

UW-Green Bay Online Identity

Web standards

Web usage policies are maintained and enforced by the University’s Web Services Office. For official web usage guidelines refer to UW-Green Bay Website Policies and Procedures.

Official University Web Colors

For web media, the same color usage rules apply as for print, however, the colors are slightly different. Please refer to the School Colors page for appropriate use of institutional colors. For your convenience, see a table of tints and shades of the institutional green.

#006633
Forest Green
R: 0 #990000
(optional)
Deep Red
R: 153
G: 102 G: 0
B: 51 B: 0

University Web Graphics

The graphical elements referred to on this page are for web use only and are subject to the same usage guidelines listed in this style guide. University graphical elements may be used for departmental, special project and faculty web sites. All other web use should be approved by Marketing and University Communications.

LOGO
Logo
White
on black background
White
on green background
Black
on white background
Green
on white background
100px 100px 100px 100px
200px 200px 200px 200px
300px 300px 300px 300px
400px 400px 400px 400px
PHOENIX
Phoenix
100px 100px 100px 100px
200px 200px 200px 200px
300px 300px 300px 300px
400px 400px 400px 400px
WORDMARK Wordmark 100px 100px 100px 100px
200px 200px 200px 200px
300px 300px 300px 300px
400px 400px 400px 400px
  • Tools

    • Download Style Guide [PDF]
    • Logo Download Page Login required
    • PowerPoint Templates
  • Visual Identity

    • School Colors
    • University Marks
    • Logo Colors
    • Proper Use of University Marks
    • Applications to Avoid
    • Safe Zones and Minimum Size
    • University Seal
    • Phoenix Emblem
    • Typography
    • University Stationery
  • Editorial Style

    • University Name
    • Campus Editorial Style
    • Bias-free Communication
  • Identity Usage

    • Student Organizations
    • Auxiliaries, Partnerships and Third-party Use
    • Athletics
  • Miscellaneous

    • FAQs
    • Logo/Tagline Proliferation
    • Images and Video
    • Resources
    • About This Guide
  • Related Resources

    • Web Development Services
    • Campus Web Policy
    • Online Identity
  • Questions About
    These Guidelines

    Sue Bodilly
    (920) 465-5502
    bodillys@uwgb.edu

    Chris Sampson
    (920) 465-2527
    sampsonc@uwgb.edu

    The Office of Marketing and University Communication is available for consultation on implementation of these guidelines.

    The office's design/marketing team provides services without charge for most institutional print projects, and may consult with clients to make more informed decisions about design options and costs.

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©University of Wisconsin-Green Bay
All rights reserved.
The UW-Green Bay Style Guide is maintained by
the Office of Marketing and University Communication,
operations of the University Advancement Division of UW-Green Bay.
UW-Green Bay, CL815
2420 Nicolet Drive
Green Bay, WI 54311-7001
920.465.5502
bodillys@uwgb.edu