Vivek Madupu

Vivek Madupu

Assistant Professor

WH 460P

Vivek Madupu is an Assistant Professor of Marketing in the Austin E. Cofrin School of Business at UW-Green Bay. He received his PhD in Marketing from the University of Memphis, TN in 2006.

Dr. Madupu currently teaches International Marketing and Advertising courses at UWGB. In the past, he taught Retailing, Consumer Behavior, Marketing Research, Marketing Management, and Strategic Marketing courses.

Dr. Madupu’s research interests are in Advertising, and Cross-Cultural Marketing. His research has appeared in the Journal of World Business, Journal of Services marketing, Marketing Management Journal, Journal of International Consumer Marketing, Journal of Internet Commerce, International Journal of Pharmaceutical and Healthcare Marketing and Journal of Business and Economic Perspectives. He has also presented his research at annual meetings of the Association for Consumer Research, American Marketing Association, Society for Marketing Advances, and others.