Ethical Practices

The University of Wisconsin–Green Bay is a member of the National Association for College Admission Counseling (NACAC). The cornerstone of NACAC is ethical college admission and NACAC strives to ensure appropriate conduct among professionals in the recruitment of students and their transition to postsecondary education.

This code of conduct is known today as the Statement of Principles of Good Practice (SPGP). It is the responsibility of our program to educate and hold our volunteers to these standards. In addition to the SPGP noted below, and in response to the Department of Defense Memorandum of Understanding (DoD MOU), the University has committed to not knowingly making multiple unsolicited contacts for the purpose of securing military service member enrollments.

Statement of Principles of Good Practice

All Members – Mandatory Practices

  • Promotion and Recruitment

    All members agree that they will:

    • accurately represent and promote their schools, institutions, organizations, and services;

    • not use disparaging comparisons of secondary or postsecondary institutions;

    • not offer or accept any reward or remuneration from a secondary school, college, university, agency, or organization for placement or recruitment of students in the United States. Members who choose to use incentive-based agents when recruiting students outside the US will ensure accountability, transparency, and integrity;

    • be responsible for compliance with applicable laws and regulations with respect to the students' rights to privacy.

Please review the Statement of Principles of Good Practice in its entirety.