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Office of the




Strategic Planning

The strategic planning process identifies needs and challenges facing the University and establishes a framework for allocating resources and prioritizing initiatives, in alignment with the University’s Select Mission and Urban-serving Vision.

The University of Wisconsin-Green Bay is an innovative institution, taking pride in its interdisciplinary, problem-focused curricula, its nationally and internationally recognized scholars and research, and its commitment to community engagement.  However, the University is facing new challenges in the form of increasing economic inequality, globalization, rapid technological change, and declining public investment in higher education and research.  In order to meet the needs of Wisconsin, Brown County, and Green Bay, UW-Green Bay must adapt to these challenges, increase access to higher education, ensure the affordability of a college education, develop innovative programs to prepare students for future success, and enhance the University’s contributions to the community.

To meet these challenges, the University needs to review its Mission and its Strategic Plan.  As indicated in the Chancellor’s Memo on the University’s Mission, the campus community will engage in a process to review the institution’s Mission during the 2017-2018 academic year.  Then, in 2018-2019, the University will embark on a new strategic planning process that will engage university faculty, staff, and students as well as the Council of Trustees in dialogue.  At the core of this discussion will be a set of key questions developed from the Invent the Future process and will be explored by existing governance groups and specific working groups set up for the purpose.