"Changing Neural Pathways Every Class Period"
The "Hall of Fame" documents the best practices of students in the organizational communication program. The purpose of this page is two-fold. 1) To demonstrate how others have successfully and innovatively applied communication principles. 2) To provide recognition for those who have excelled. Enjoy!
Persuasion & Argumentation
Katelyn Staaben, Sally Henne, Sandra Graybill, Sherry Zuege, and Ryan Tearney entered the HOF for their insightful project that effectively showed how to apply the key P & A principles to
real world challenges. Dr. So What was impressed because it is rare for a P & A project to enter the HOF.
Cases in PR
The Six Starving Seniors group (Ashley Mellenthien, Stacy Schwartz, Elizabeth Hintz, Joshua Bernhardt, Christopher Johnson, & Cynthia Goetsch) effectively planned and responded to a simulated crisis for Leinenkugel. They demonstrated creativity and professionalism under heavy stress and ambiguity.
Social Media Strategies
The Stratagems group (Katelyn Staaben, Sheila Syrjala, Kelly El-Yaagoubi, Rachel Buhl, Amanda Hamann) successfully compared/contrasted Email, Pinterest, and Instagram in their project for the Social Media Strategies course. This is one of Dr. So What’s most challenging intellectual adventures. They used a limited number of geometric symbols in an ingenious manner to isolate key differentiators between the channels and then looked at the “so what’s” of their analyses.
Social Media Independent Study
Katelyn Staaben and Rachel Veldt entered the Hall of Fame for their background work on social media strategy that was used for the Social Media Strategy course and to launch the Communication department’s social media strategy.
The Super Sexy
6 group (Josh Bernhardt, Clint Berge, Mai Mueller, Jenna Ebenhoe, Andrew Campnell, and Bao Lor) entered the HOF for their project on computer conferencing. They expertly applied the class theories and principles in their project.
The Squirrel Ink Group (Kaylie Fisher, Kyle Halida, Elizabeth Smeaton, Katelyn Staaben, Danielle Washington) successfully managed one of the most difficult cases in OrgCom based on implementing story telling ideas.
Sam Owens entered Dr. So What’s HOF in an unusual manner by noting that:
Build a better mousetrap and innovators will decide whether the world should beat a path to your door. This was a brilliant variation on a class theme.
Cases in PR
The Miracle Workers (Lauren Gonn, Brandon Gwidt, Samantha St. John, Lisa Simonis, Bobby Vachon) effectively managed a very tough crisis case with expert planning and a great press conference.
Dr. So What threw everything he could think of at the “Plastics” (Aaron, Brittnay, Emily, Jonathan, Logan, and Mysty). The group not only survived but also thrived under the pressures, delivering a wonderful strategic and tactical response.
IT Class 2013
Val Hilkert drafted an extraordinary argument for her final exam by weaving together theories and ideas into a deeply thoughtful essay. It was creative, insightful and well reasoned. Dr. So What was impressed.
IT Class 2013
Kaylie Fisher wrote an outstanding essay for her final exam about the impact of technology during the Boston Bombings. Dr. So What was particularly impressed by her ability to look at the incident from different perspectives.
IT Class 2013
Jena Richter, Logan Hendricks, and Hannah Johnson took on the challenging task of critiquing and synthesizing the literature on social media. They did a wonderful job providing the conceptual and research base for a new UWGB course titled, Social Media Strategies.
Small Group Communication (Spring 2012)
Jena Richter, Caitlin Gorham, Shawn Kressin and Seth Petersen (Team Alchemy) were surprised to discover that their project/paper made it into HOF. Why? The problem analysis, strategy and tactics almost seemed too easy for them. Their previous projects seemed to involve a lot more angst and difficulty. Analysis? Their previous project shaped their neural pathways in a way that actually made this difficult project appear to be easy and straightforward. In other words, they applied the thinking routine they learned from their other projects to effectively, creatively and efficiently design a training program for the COMM 102 students. Click here to see the project.
Cases in Public Relations (Spring 2012)
Caitlin Gorham, Ed Immel, Raquel Lamal, Amy Manske, Jena Richter, and Chloe Scheller successfully dealt with a tricky simulated crises for Kohls. Their over 160-page report attests to the group's extraordinary analytical skills and strategic thinking abilities. The result? An engaging, thoughtful and productive communication plan that included a successful news conference, press kit, and related news releases.
Cases in Public Relations (Spring 2012)
Kyle, Chelsie, Jessie, Miranda, and Stephanie triumphed over a wickedly difficult PR crisis as they represented the Disney Company. The group executed a thoughtful strategy and incorporated numerous creative tactics during a simulated press conference. Their ears were closely tuned into the various audiences they needed to impress. And they had a lot fun during the 36 hours mayhem, stress and chaos preceding the press conference.
Cases in Public Relations (Adult
Degree Summer 2011)
Ashley Heraly and Kelly El-Yaagoubi dealt with a difficult crisis situation during the challenging constraints of the accelerated learning curve of a summer class. In particular, they learned that crafting a strategy is the key to managing tradeoffs and creating a core message. Their thorough and insightful written project fully detailed their approach to an extraordinary series of crises.
Persuasion & Argumentation (Spring
Fernando Chavarria, Jeremy Garcia, Andrea Lotten, Katelyn Santy, and Kim Seidl evaluated the "same sex marriage" debate. The team thoroughly researched both sides of the issue, evaluated the debaters' arguments and provided thoughtful suggestions to the loser. In their second case, the team conducted a wonderfully insightful and effective persuasive campaign based on persuasion principles, sound analytical reasoning, and creative strategies/tactics. Click here to see paper 1.
Organizational Communication (Fall
The Policy Princesses (Carolyn Freeman, Ashley Cravillion, Daniele Frechette, Emily Schmidt, & Deb Dobson) were tasked with developing a strategic communication plan for Adult Education at UWGB. They conducted surveys, "undercover" investigations, and personal interviews to develop a well-argued, thoughtful and creative plan for the department. The client was very pleased with the outcome. And their professor was pleased to see how principles from other classes were incorporated into the strategic plan.
Special Project (Summer 2010 - Fall
Deb Dobson developed a strategic plan for communicating with health professionals about a new policy. She had to work with an ever-changing set of client expectations but did so with grace and professionalism. She also wrote up her reflections on the project and how she will use her experiences in future change initiatives. Her professor was pleased with both the quality of her project and her continuous improvement reflections.
Persuasion & Argumentation (Spring
The group "Team Phil A's" composed of Ashley Beaudoin, Kathleen Brusky, Ben Leatherberry, Michelle Maroszek, and Victoria Streekstra sought to persuade home owners to adopt a natural landscaping techniques. The group expertly managed a complex case while demonstrating a firm grasp of P & A principles.
Communication (Fall 2009)
The group "Organized Chaos" group composed of Aaron Clements, Ashley Cravillion, Debra Dobson, Johnathan Dyskstra and Kelly Walch prepared a wonderful set of training tools for those seeking to improve their group meetings. Their exercises and protocols should be of value to anyone seeking to improve their meeting effectiveness. They also prepared some nifty videos to support their training program.
Persuasion & Argumentation (Summer 2010)
Turi Hartfield, Aimie Gallenberger, and Amy DeMeter prepared a persuasive campaign protocol that could be used to quickly respond to a persuasive challenge. The guide wonderfully illustrated the key principles in the class and the group used it to effectively manage a difficult persuasive situation under tight time constraints.
Organizational Communication (Fall
The "Fishbowlers" group composed of Adam Bailey, Adam Rady, Candace Hulsey, Johnathan Dykstra, Kristy Sipiorski, and Matthew Panure deftly handled a tricky situation that involved developing a communication plan during a corporate downsizing.
Organizational Communication (Fall
Sandy Kue, Katie Stilp, Erin Young, and Kelli Bastien dissected a difficult case involving a great deal of data from a Pulse report. The group expertly analyzed the data and used it to construct a well-reasoned communication strategy. The group also made excellent use of KISS charts to guide their strategy. For these reasons the group enters Phil's HOF.
Cases in Communication and Media Management Summer 2009
Debra Dobson, Diane LeVeque, Joyce Jentges, and Karen Sobiesczyk managed a difficult crisis involving Starbucks. Their extensive preparation and planning paid off during the 4 hours they had to manage the crisis. This is the first time a paper/project from the Adult Degree program became a member of Phil's HOF. Click here to see their paper.
Persuasion & Argumentation Spring 2009
Ryan Hartwig, Weston Hodkiewicz, Cali Nelson, Nicole Neveau, Michael Safford, & Tiffani Wille analyzed the persuasion campaign used by Cessna during a time when corporate jets were vilified by politicians. Their insightful analysis provided useful recommendations and effective use of class principles.
Theories of the Interview 2008
Lanette Reeves analyzed an interview and in the process demonstrated her wonderful critical thinking and professional report writing skills. She also showed how to operationalize many of Professor Clampitt's "7 Questions".
Research Project 2008
Megan Witt and Ben Kotenberg conducted fascinating original research on error management and it's effects on communication. Their work was featured at the Academic Excellence Symposium and was one of 8 projects to be featured at the UWGB Founders Association Academic Spotlight. See their complete project here.
Persuasion and Argumentation Spring 2008
Matt Dawson, Megan Gustafson, Amanda Margelofsky and Nick Favero created an effective and innovative plan for a flourishing local sports team. Utilizing models and concepts from the course, the group showed a firm grasp of the persuasion process. See their final paper and project here.
Cases in Communication and Media Management 2008
David Burman, Kimberly Ninmann, Susan Theisen, Katelyn Broda and Kimberely Meiner enter the hall of fame for their Crisis Managment Plan and excellent post crisis analysis. Their analysis reflects changes they made to their approach after receiving feedback from an expert in the field (Paper)
Persuasion and Argumentation 2008
Adam Behnke, Marisa Greguoli, Ryan Sikma & Susan Theisen critiqued and improved an existing persuasive campaign to encourage consumers to conserve energy. Their approach to the case provides a wonderful example of how to apply persuasion theories. Note in particular that they use the persuasive notions to guide their decision-making (Paper, Presentation)
The group also enters the hall of fame after their wonderful job analyzing a contentious debate. Note how they took an even handed view of each side and came to a reasonable conclusion. (Click here to see their paper and presentation)
Independent Study 2007-2008
Ben Kotenberg enters the Hall of Fame for a delightfully metacommunicative project. He is the webmaster behind this wonderful website which demonstrates his creativity as well as his ability to analyze audiences.
Theories of the Interview Fall 2007
Megan Gustafson analyzed an interview for the Theories of Interview class. Her paper (click here to see) provides an excellent example of how to logically analyze human communication and apply communication principles to a structured conversation.
Cases in Communication and Media Management 2007
Jennifer Becher, Danielle Behrle, Chelsea Brunning, Tyler Hoffman, Rich Swiatnicki and Denise Martin enter Phil's Hall of Fame with how they managed a crisis at Bay Beach Wildlife Sanctuary (2007). Note how they aligned their research, strategy and tactics. Also, notice how they fully integrated class principles in their planning and reactions to an extraordinarily challenging crisis. (Click on this link to see their project.)
Small Group Communication
Kristy Klopstein, Amy Mauk, Jennifer Turner, Molly Weber and Susan Zehren critiqued an actual decision making meeting. They did a wonderful job of systematically the group communication process. (Click here to see their paper.)
Cases in Communication and Media Management 2006
Adam Halfmann, Kelly Hannnu, Alicia Alvord, Nichole Zick, & Chad
Stanek resolved a real time and difficult case. They were asked to manage the PR for a company that inadvertently produced contaminated dog food. The way they decided to manage the credibility issue was superior to the actual PR campaign launched by the company. (Click here to see their paper.)
Organizational Communication 2005
Kristi Trampf, Michelle Missall, Mat Cole, and David Mauel resolved a very difficult case that dealt with communicating to employees about a new HSA health care plan. Their research was first rate and they made fantastic use of the "change iceberg" model. (Click here to see their paper.)
Persuasion and Argumentation 2006
Sometimes you can make the Hall of Fame for a humorous and insightful class comment. Amber did just that by illustrating the "Cognitive Balancing" theory. Here was the dialogue:
Amber: I like beer and I don't like being fat.
Prof. C: So what?
Amber: Unfortunately there is a connection between the two.
Prof C: So what?
Amber: I'm in an unbalanced state.
Prof. C: So in order to bring yourself into a state of balance, you need to do what?
Amber: I need to be OK with being fat! (big smile)
Prof. C: Well.... that is certainly one alternative.
Cases in Communication and Media Management 2005
Mike Halbach, Peter Hofmeister, Justin Tiedemann, Kim Christel, Brett Jilot, and Nick Goddard pictured below in their "non-presentation attire" resolved a simulated crisis for the Milwaukee Brewers that involved some highly charged sexual allegations. (Click to see their crisis plan and report.)
Theories of the Interview
Craig Roloff conducted a performance interview and drafted a report based on his experience that is first rate. The analysis is unusually insightful and extraordinarily well presented. (Click here to see the paper.)
Cases in Communication and Media Management 2004
Jennifer Busch, Amanda Hand, Sarah Pankratz, Leslie Schroeder, & Molly Soberg resolved a tricky case about how to deal with a possible edict by the federal government to put nutritional labels on wine. The group was particularly successful in creating congruencies between their problem analysis, strategy and tactics. (Click here to see their paper.)
Kelly Flood Gerry Hazen Erica Konkol Jamie Woolf conducted research on warning labels and presented it at the Undergraduate Research Conference at UWGB. (Click here to see their paper.)
Small Group Communication 2003
Andy Long (Fall 03) was asked to assess the effectiveness of his "fishbowl group". His paper cleverly integrated a wonderful metaphor and insightful analysis. His methods were systematic and very persuasive. (Click here to see the paper.)
Theories of the Interview 2003
Mike Halbach (Fall 03) put together a wonderfully thorough appraisal interview guide/analysis for the Theories of the Interview class. (Click here to see his project.)
Organizational Communication 2003
One group demonstrated their understanding of the Myers-Briggs Profile in this novel way. During a skit involving a meeting between the consultants and CEO, some members of the group held up unobtrusive signs during the discussion indicating how the consultants were appealing to the CEO’s Myers-Briggs typology.
One student acted as a "spokesperson" for a company during a mock news conference. Despite intense questioning from the "press", some of which was personal, she remained cool and presented the facts in a calm, professional manner. When she didn’t know the answer, she admitted it but promised to find out the answer.
Cases in Communication and Media Management 2003
A group composed of Jerome Allen, Gerry Hazen, Matt Swiatnicki, Sara Haemker and Melaine Resch developed a crisis management plan for the Hooters restaurant chain. They were presented with a crisis involving an interstate prostitution ring that was operating within the Hooters restaurant chain. “CEO” Allen calmly answered many difficult questions in the press conference, while “Legal Representative” Hazen logically defended the strategy in the question/answer session. The group managed the case so effectively that their case was “retired”. (See their abstract about the case.)
Listed below is some advice from former communications students who have successfully trained their neural pathways.
"Taking a Phil class will definitely raise your stress levels. However, once the class is over, you will realize that it was all worth it." -Jerome Allen
"Do not concern yourself with what you believe Phil is "looking for" as the "right answer," rather construct a unique solution to the problem and develop a strong line of rationale and you will succeed beyond measure" -Marcus Reitz
"GO TO CLASS!!! No matter how many notes you print off the website, you will never get all the information! Also...read, read, read! If you don't read, the multiple choice questions in the exams are going to kick your butt!" -Angela Stangel
should be striving for excellence by: 1) continuously improving personal communication skills such as listening, public speaking, writing and managing conflict, 2) developing effective group communication skills by knowing how to effectively and efficiently solve problems, 3) becoming critical thinkers by understanding how to analytically and strategically address communication problems and 4) developing communication expertise by learning fundamental communication principles, practices and theories. Concentrating on these four critical areas puts every student in the best possible position to become a thoughtful, strategic, and professional communicator. Such individuals glisten like rare gems – coveted by friends, colleagues and organizations.
7 Questions to guide your thinking...
Can you prove it?
What are your assumptions?
What is effectiveness?
What is the pattern?
What can you do about it?
Is it ethical?
"Computers are useless. They can only give you answers."
- Pablo Picasso