Case Tips

  1. Start with a simple statement of the actual problem you are trying to solve. Then you will want to include other relevant facts and “grounded” assumptions.  For example, the first problem we solved in the Intro to Communication Processes class could be presented as follows:
    • Problem Statement: Design a sign for a bar that tells patrons that children are not allowed in the bar.
    • Relevant Facts:
      1. Numerous patrons have complained about the presence of children in the bar.
      2. The manager told you to "write up" a sign.
      3. Most of the children are left in the bar while the parents are outside playing volleyball.
    • Grounded Assumptions:
      1. Most patrons are high school educated.
      2. The manager is not a communication expert.
  2. Discuss the actual solution you would implement on a strategic and tactical level.
  3. Describe in detail the reasoning behind your solution. In particular you would want to include the following elements:
    • A discussion of a “rule of thumb” or communication principle you used.
    • What suggestions you rejected and why.
    • What "fine tuning" you did and why.
    • How the various topics (language, nonverbal, perception, etc.) we have discussed in class influenced your final decision.
  4. Remember that the project will be presented orally and in writing. One of your critical decisions is determining what should be included in the oral form versus the written form.
  5. Dress appropriately because you will appear and communicate more professionally.