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Joseph Yoo

Joseph Yoo

Assistant Professor

MAC C326

Joseph Jai-sung Yoo is an Assistant Professor at the University of Wisconsin – Green Bay. He earned his Ph.D. in Journalism in Spring 2019 from The University of Texas at Austin. He received a Masters of Arts in Journalism from The University of Texas at Austin and a Bachelor of Arts in Economics and Mass Communications from Kyung Hee University, South Korea.

His research interests include opinion leadership as a part of the two-step flow of information and its agenda-setting effects in digital media, the influence of new media technologies like social media on individual political behaviors, and the impact of fake news on social media. His Ph.D. dissertation examines how social media influence information flows between the news media and the public, and thereby shape public opinion about immigration issues which can be quite controversial.

He also enjoys teaching and researching Sports Communication. He is especially interested in the associations between social issues and sports media, and their representations in digital media. He likes to use sports as teaching materials to help students understand better social issues and communication theories.

He is a big Sports fan and loves playing baseball, running, and bike riding. Also, he is a very extroverted person and enjoys interacting with family, friends, students, and colleagues. 

Professor Yoo Instruction Manual