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Experience Tourism

THRIVE in Tourism

Going Beyond the Average Tourist Experience
Friday, November 5, 2021
7:30 a.m.-3:30 p.m.

UW-Green Bay is hosting a tourism event for area destinations, attractions, accommodations and other aligned businesses to explore creative ways they can attract visitors with experiences that are beyond the average tourist experience.

Space is limited! Masks will be required for all participants, and social distancing practices will be in place. 

Wooden chair on a lake beach at sunset

Business owner with open sign

Morning Session:

Creating Visitor Experiences

Friday, November 5, 2021
7:30 a.m.-1 p.m.
In-Person: STEM Innovation Center, Board Room 131

Fee: $99
Registration Deadline: October 25

7:45 a.m. - Welcome, Networking & Continental Breakfast

8:30 a.m. - Julie Gerczak with Discover Green Bay will offer an overview of experiential tourism, highlighting important examples (eco-tourism, adventure tourism, brewery tours, culinary experiences, and other immersive individual or group experiences). She will also talk about the need to work with your staff and teams to create an elevated, personal experience.

9:30 a.m. - Marcelo Cruz, Dan Roarty, and Isabel Taubel, UW-Green Bay, will introduce desirable design skills and concepts that will contribute to a great visitor experience. How do you make your indoor and outdoor space engaging? What skills are needed? What resources are available?

10:30 a.m. - Bonnie Keyes will share the story of how Mulberry Lane Farm went from fifty guests on one Saturday in October 2005 to days of more than 2,400 visitors fifteen years later. Participants will develop a preliminary business or marketing plan.

11:30 a.m. - Participants will have an opportunity to share their ideas for their destination to a panel and gain feedback.

12:30 p.m. - Lunch and Networking

Register for the Morning Session

Person managing social media accounts on phone

Afternoon Session:

Basic Social Media for Hospitality Venues

Friday, November 5, 2021
1:30-3:30 p.m.
In-Person: STEM Innovation Center, Board Room 131

Fee: $49
Registration Deadline: October 25

1:30 p.m. - Tarique Newaz, UW-Green Bay Digital Marketing, will offer an overview of how popular social media platforms are relevant to different groups. How can businesses time social media posts according to customer profile?

1:50 p.m. - Ryan Martin, UW-Green Bay will explain why TikTok is the perfect platform to educate, entertain and inspire. This session will cover various strategies to engage users through creative content to promote your brand to a wide audience.

2:30 p.m. - Tarique Newaz will discuss Facebook and Instagram’s new and existing features.

3:20 p.m. -  Ryan Martin will guide participants through action planning for social media posts as well as blogs, podcasts and other ways to interact with your customers.

Register for the Afternoon Session

Putting coins in a piggy bank

Register for Both & Save

Fee: $125

Morning Session: 4 hours
Afternoon Session: 2 hours



Marcelo Cruz
Marcelo Cruz
Associate Professor
UW-Green Bay
Julie Gerczak
Julie Gerczak
Vice President of Tourism
Discover Green Bay
Bonnie Keyes
Bonnie Keyes
Mulberry Lane Farm
Ryan Martin
Ryan Martin
Associate Dean for the College of Arts, Humanities & Social Sciences
UW-Green Bay
Tarique Newaz
Tarique Newaz
Assistant Professor
School of Business
UW-Green Bay
Daniel Roarty
Associate Lecturer
Design Arts
UW-Green Bay
Tarique Newaz
Isabel Taubel
UW-Green Bay
Image of Judy Price

Need Guidance?

If you have any questions about this event, please contact Judy Price, Business Development. 

Email Judy