Creating Visitor Experiences
Friday, November 5, 2021
7:30 a.m.-1 p.m.
In-Person: STEM Innovation Center, Board Room 131
Registration Deadline: October 25
7:45 a.m. - Welcome, Networking & Continental Breakfast
8:30 a.m. - Julie Gerczak with Discover Green Bay will offer an overview of experiential tourism, highlighting important examples (eco-tourism, adventure tourism, brewery tours, culinary experiences, and other immersive individual or group experiences). She will also talk about the need to work with your staff and teams to create an elevated, personal experience.
9:30 a.m. - Marcelo Cruz, Dan Roarty, and Isabel Taubel, UW-Green Bay, will introduce desirable design skills and concepts that will contribute to a great visitor experience. How do you make your indoor and outdoor space engaging? What skills are needed? What resources are available?
10:30 a.m. - Bonnie Keyes will share the story of how Mulberry Lane Farm went from fifty guests on one Saturday in October 2005 to days of more than 2,400 visitors fifteen years later. Participants will develop a preliminary business or marketing plan.
11:30 a.m. - Participants will have an opportunity to share their ideas for their destination to a panel and gain feedback.
12:30 p.m. - Lunch and Networking
Register for the Morning Session