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Excellence in Nonprofit Leadership Certificate

Pursue Your Potential
Pursue Your Fullest Potential in the Nonprofit World

Re-enage by Recommitting to Extraordinary

Nonprofits are thriving in Wisconsin, driven by passionate people charged with fulfilling vital missions. Nonprofits are catalysts for change, playing a critical role in strengthening civic engagement.

Nonprofits are also a major economic force, providing an enormous array of important services and finding local solutions for community problems. 

UW-Green Bay has developed an Excellence in Nonprofit Leadership Certificate to make possible for you to pursue your fullest potential in the nonprofit world. The sessions cover key essentials for nonprofits and are taught by instructors who have real-world knowledge and experience.
Learning Environment
5 Topic Courses $169 Each | Capstone $99
($95 off when registering for all courses)
— Online Mixed Training 
Scheduled Online Study & Online Virtual Activities & Discussion

The learning environment for the program has been carefully designed to ensure maximum benefit. You will be provided with the knowledge and tools to become a better nonprofit leader, and you will be engaged with discussions, assessments, case studies and exercises. The sessions will also benefit you if you are looking sharpen or refresh your skills.

Who Should Attend
  • Program Directors
  • Program Managers
  • Board Members
  • Key Volunteers
$169 each topic classes
$99 Capstone
$944 for entire certificate*
*If you sign-up for the entire certificate at the same time the cost is $849. (a $95 savings)

Completion of all five sessions, along with a capstone project earns a digital badge.

Building a Strong Fund Development Program

Instructor: Shane Kohl
Cost: $169

Learn the components of a strong strategic development program, team, and culture of philanthropy in your organization. You will learn how to make a compelling case for support, how to strategize for prospects, how to design purposeful events, how to engage corporate donors, and how to stimulate online giving and continue to steward your supporters. What should the board’s role be? How might you use analytics to track your success? When should we consider a capital campaign?

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Learning Objectives

Participants will:

  • Describe the components of a total development program
  • Develop a plan for constructing a pipeline for new donors
  • Explain how to track, steward and communicate with existing donors
  • Understand how to create a well balanced portfolio of donors
  • Explain the nuts and bolts of a capital campaign
  • Build a culture of philanthropy within your organization
Upcoming Dates

Developing an Active Board of Directors

Instructors: Patrick Nehring & Melinda Pollen
Cost: $169

Align your top staff and board in a strategic leadership approach. Engage in pointed discussions to explore effective leadership in your community and organization. Assess your own board and learn how to shape a high performing board. This program will help you explore the optimal size and committee structure for a board. Further, you will understand board members’ legal obligations in order to implement strategies to develop the board’s role in fundraising.
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Learning Objectives

Participants will:

  • Assess your own leadership style
  • Explain when and how strategic planning can be undertaken to develop a clear vision and path for the organization
  • Clarify legal obligations of board members including care, loyalty obedience and conflict of interest
  • Discuss how to build a well-balanced self-perpetuating board and committee structure
  • Discuss actions that create a dynamic, active board including consent agenda, meeting schedules, relationship building and communication
  • Enhance your board member skills in fundraising
  • Address problems and challenges of boards of directors
Upcoming Dates

Foundations of Financial Management

Instructor: Steve Zimmerman
Cost: $169

To truly be a financial leader, one must first become financially literate. This session is designed to increase the financial literacy of (aspiring) senior leaders by removing the jargon so they can understand and make decisions based on financial information. Participants will read and interpret key data from essential financial statements, assess the organization’s financial health, mitigate financial risks and align budgeting with strategic priorities.  

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Learning Objectives

Participants will:

  • Read and interpret key data from essential financial statements, including the statement of financial position and statement of activities. 
  • Assess the immediate and long-term financial health of their organizations by calculating key ratios.
  • Mitigate financial risks by establishing appropriate internal controls and exploring operating reserves.
  • Implement an inclusive budgeting process aligned with strategic priorities. 
Upcoming Dates

Scheduled Online Study: Friday-Thursday, March 5-11
Virtual Session: Friday, March 12, 9-11:30 a.m.

Human Resources Management

Instructor: Tori L. England
Cost: $169

Learn the essential human resource policies and practices, including consideration of when and how to use service volunteers. We will consider how to construct effective job descriptions, recruit and hire the right person for the job and evaluate employee performance. How can managers effectively motivate employees and develop a positive and inclusive workplace culture? You will develop your own strategic human resources plan.
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Learning Objectives

Participants will:

  • Discuss essential ingredients of human resources policies
  • Design efficient and accurate job descriptions for staff and volunteers 
  • Strengthen your procedures to select the right person for the job
  • Develop performance review procedures to hold employees accountable and develop them in their roles
  • Develop a strategic human resources plan for your organization  
Upcoming Dates

Scheduled Online Study: Friday-Thursday, April 2-8
Virtual Session: Friday, April 9, 9-11:30 a.m.

Marketing & Communications Strategies

Instructor: Bridget Krage O'Connor
Cost: $169

A visible and positively-viewed organization can achieve greater success in many ways, including fund development. In this workshop you’ll learn how to assess and update your image, identify your uniqueness and devise messages and strategies to communicate with your core audiences. What are the best ways to deal with negative publicity? Evaluate your own electronic presence as you integrate social media marketing and communicating into volunteer recruitment, donor communications and advocacy.

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Learning Objectives

Participants will:

  • Develop a strategy to assess your organization’s current brand and positioning
  • Explain the components of a brand image and importance of consistency
  • Identify crucial audiences for the organization
  • Develop a total communication plan
  • Develop strong messaging approaches for key audiences
  • Create a social media communication strategy that engages audiences
  • Explain methods to address negative publicity
Upcoming Dates

Scheduled Online Study: Friday-Thursday, April 23-29
Virtual Session: Friday, April 30, 9-11:30 a.m.

CAPSTONE: Independent Project

Instructor:  Lora Warner 
Cost: $99

Apply what you’ve learned by completing a project tailored to your own leadership development or your organization’s needs. Potential topics include the following or another project of your own choosing that relates to one or more of the seminars:
  • An action plan that addresses the five seminar topics
  • New human resource policies or board manual
  • A social media marketing strategy
  • A development program plan
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Upcoming Dates

Due by: Sunday, January 31, 2021

Due by: Sunday, May 23, 2021

Instructor Bios

Tori L. England has her bachelor’s degree from the University of Wisconsin-Whitewater in Public Relations and her master’s degree from DePaul University in Corporate Communications. She brings over 20 years of project management and learning & development experience in the insurance, hospitality and utility industries.  She has led many Fortune 500 companies through major transformational change.  Tori is certified in the PROSCI change management model and is a PMP certified project manager. Tori has created, developed and led teams that have won industry credentials in instructional design and training operations. 
Shane Kohl, CFRE, ​serves as the Director of Foundations for the ThedaCare Family of Foundations in Appleton. His development experience includes work in special events, alumni relations, annual giving, major giving, capital campaigns and planned giving. Prior to joining ThedaCare in 2012, he served in development roles with the CP Center of Green Bay, the Muscular Dystrophy Association, the University of Wisconsin- Green Bay Foundation and the Trout Museum of Art in Appleton. A native of Appleton, Shane earned his undergraduate degree in communication processes from the   University of Wisconsin-Green Bay, his master’s degree in liberal studies from St. Norbert College, and completed the executive education program in fund raising management at Indiana University’s Lilly Family School of Philanthropy. A past president of the Northeast Wisconsin Chapter of the Association of Fundraising Professionals, Shane earned his Certified Fund Raising Executive (CFRE) certification in 2014.
Patrick Nehring is a Professor in the Department of Community Resource Development with the University of Wisconsin-Madison Division of Extension.  In his twenty years with Extension, he has worked with over 200 entrepreneurs, organizations and local governments empowering them to strengthen the local economy and enhance the local quality of life.   Patrick holds a bachelor of science in architectural studies, master of urban planning, and a geographic information systems graduate certificate from UW-Milwaukee and a certification with the American Institute of Certified Planners.
Bridge Krage O’Connor is a marketing communication strategist, possessing over 25 years of experience in helping organizations tell their unique stories. Her company, O’Connor Connective provides strategic communication, marketing, public relations, strategic planning and training for organizations large and small.

Melinda Pollen is an Associate Professor in the Department of Youth Development with the University of Wisconsin-Madison Division of Extension.  She has over 20 years of working with community and youth development, and has a strong passion for facilitation and addressing community opportunities with community resources.  Melinda holds a bachelors degree from UW-La Crosse and a Masters Degree in Human and Community Resources from UW-Stevens Point.
Lora Warner, PhD, is an Associate Professor and Director of the Center for Public Affairs at UW-Green Bay. She teaches in the Public Administration program and leads the Nonprofit Management Certificate, working with her students in numerous public and nonprofit organizations in the area each year on internships and service learning projects.
Steven Zimmerman, CPA, MBA is the Principal of Spectrum Nonprofit Services where he provides training and consulting in the areas of finance and strategy for community-based organizations, foundations and government agencies throughout the country.  Steve is a co-author of two best-selling books on nonprofit sustainability which highlight Spectrum’s integrated approach to nonprofits which balances mission impact and financial viability. 

Online Learning Glossary
Course Management System: A course management system consists of a set of educational and online tools. The educators are able to use these tools in order to create an online course with various types of content, such as videos or audio files. This content can then be posted on the internet without any need to use computer programming languages or HTML.  The UW system uses Canvas as its online course management system. 

Mixed: A mixed class is presented in a combination of online formats, often scheduled and virtual. 

Scheduled: Similar to an in-person class, in a scheduled or synchronous class the instructor will present material on a day by day or weekly basis with set times for study and response.

Self-Paced: The learner has the control of the amount of material and duration they need in order to learn the information properly. It differs from other learning methods because the learner is in control of what they learn and when they learn it.  Self-paced courses don’t follow a set schedule, and there is no real-time interaction. They are all about flexibility. All of the course materials are available as soon as the course starts, and the learner goes through them at their own speed. This online teaching format may also be called asynchronous

Virtual: An online learning environment that is virtual means an instructor will show, explain or test certain skills that can help others to learn. The class takes place in real-time with specified start and end times. The instructor and other students have to use video conferencing software like Zoom, Blackboard, Microsoft Teams, Cloud Meeting, WebEx or other to interact with each other face-to-face in a virtual space. Virtual training is used not only for educational purposes but for commercial as well as industrial training also.