Social Media Strategies Summit

Wednesday, August 21, 2019
Holiday Inn & Suites, Manitowoc, WI

Registration: 8:00 am - 8:30 am
8:30 am - 4:00 pm
Fee: $119
*Includes full day of instruction, breakfast and lunch

Social Media Strategies Summit

This conference brings you top-notch social media guru's ready to give you applicable tips, tricks and tactics to help your social media strategy excel!

Registration Deadline: August 9, 2019

A,B,C? It is easy as 1,2,3 as to why you should attend:
  • Actionable – You will leave with strategies and tactics that you can apply the minute you get back to the office.
  • Best in Class - Hear from subject matter experts with a diverse mix of knowledge and experience in the social media field.
  • Connections- Network with fellow social media business professionals that speak your language, understand your challenges and are dedicated to helping others out.
Who Should Attend:
  • Social Media Coordinators/Specialists
  • Brand/Social Managers
  • Content Strategists
  • Digital Communication Specialists
  • Engagement Coordinators/Managers
  • Community Managers
  • Media Managers
  • Marketing Coordinators
  • Marketing Managers
  • Social Media Producers
  • Social Media Consultants
  • Public Relations Coordinators/Managers
What you will leave with:
  • Fresh, new ideas to implement into your existing social programs
  • The knowledge to create a successful strategy for your social media
  • The importance of a social crisis communication plan and how to start creating one
  • New connections who want to help you succeed!


8:30 a.m. - 8:30 a.m. - Check-In/Breakfast
8:30 a.m. - 10:00 a.m. - Session 1 - #Coolest Coast - Brand Command on Social
In this session, Jason will take participants through the entire process of building and promoting a brand on social media. Using the experience of #CoolestCoast, a brand that Jason and Team Vagabond created and built from scratch, he will share the tactics, techniques and guerrilla marketing tools that participants can leverage in the social-media marketing environment. Having control of the message that your brand is promoting is key. Jason will discuss and show how Brand Command can work for you. Techniques will include video, graphic design, influencer marketing and social media hacks. Buckle your seatbelt for this intense session with a speaker who truly is passionate about what he does!
  • Speaker: Jason Prigge, Co-Founder/CEO of Vagabond Creative. A Sheboygan native, Jason is no stranger to entrepreneurship. Heading up several successful businesses in his professional career, he has taken his talents for design and film to the next level with Vagabond Creative Studio, which he founded in 2012 with his wife, Tina. In that time, Vagabond has helped clients with creative assets spanning from website to video to design to content creation to social media strategy. Jason also has an art gallery, Vagabond Gallery, where he promotes local and regional artists, and fulfills his love of fine art. Jason is a highly sought after keynote/motivational speaker. He and his business reside in Manitowoc, Wisconsin.
10:00 a.m. - 10:15 a.m. - Break
10:15 a.m. - 11:45 a.m. - Session 2 - It's a Crisis! Ways to Prepare and Communicate Your Way Via Social Media
When it comes to crisis communications, an organization needs to think strategically about how to handle it through messaging and communication channels. This includes understanding the foundational pieces of a crisis communication approach as well as challenges and solutions that are special to social media. Cruz and their Red Shoes social media expert, Lindsay Kalsow, will provide participants with a strategic way to handle a crisis, especially as it pertains to an organization’s online reputation.
  • Speakers: Lisa Cruz, President & Owner of Red Shoes PR & Lindsay Kalsow, Red Shoes Social Media Expert. 

    Lisa Cruz was just ranked as one of the nation’s 100 Top Women in PR according to PR News. Lisa has 25 years of experience in public relations, communications and marketing in areas such as strategy, crisis communication, social media, internal communications, campaigns and traditional media relations. She has worked for a number of industries including health care, finance, economic development, manufacturing, construction, entertainment, fitness and public affairs. Lisa is a 1994 graduate of UW-Stevens Point and majored in communications, with an emphasis in public relations, Spanish and cultural studies. After graduation Lisa launched her career in southern California where she worked for a number of agencies and national clients. Cruz founded Red Shoes Inc. in 2008 in Appleton. Over the years, Lisa has become the person organizations large and small call in time of crisis. From natural disasters to investigations, Human Resource issues, lawsuits, embezzlement, death, on- the-job injuries and more, Lisa has worked with organizations to tackle many complex issues before, during and after times of crisis. Her comprehensive approach and quick thinking have resulted in positive outcomes by minimizing risk and identifying areas of brand vulnerabilities. Lisa has also served as a point person for Willis Insurance and its clients in times of crisis throughout the Midwest.

11:45 a.m. - 12:45 p.m. - Lunch
12:45 p.m. - 2:15 p.m. - Session 3 - Advertising with Social Media

If social media is free, why should I pay for social media ads?
When should I use boosted posts versus ads?
Which ad objective should I choose?
How much do I need to spend on an ad to see results?
How should I be targeting audiences for my ads?

If you’ve asked any of these questions, then you need to attend this presentation. Noelle Marr from Leonard & Finco Public Relations will explain why businesses are using social media ads, and why you should too. She’ll take a deep dive into setting up ads, from objective to budget, schedule, audience and messaging. Noelle will share tips and tricks learned from her experience and her Facebook Marketing Expert contacts, that will help you create the best performing ads for your business.
  • Speaker: Noelle Marr, Social Media Strategist at Leonard & Finco Public Relations Firm. Noelle Marr is an account executive and social media specialist at Leonard & Finco Public Relations. She has extensive experience using social media to help a wide range of industry clients achieve their business goals. She has presented on social media marketing and strategy to the Greater Green Bay Chamber as well as the International Business Brokers Association. In addition to her social media savvy, Noelle has a wide range of expertise in all things communication—winning awards for her whiteboard videos, public outreach and event publicity. Noelle, a Communication graduate from UWGB, also serves as a Director-at-Large and the Social Media Chair for PRSA Northeast Wisconsin.
2:15 p.m. - 2:30 p.m. - Break

2:30 p.m. - 4:00 p.m. - Master the Art of Social Media Strategy
Social media platforms like Facebook, Twitter and Pinterest have transformed public relations, internal communications, marketing and the entire communication landscape of organizations.  Organizations flounder without a coherent strategy to address the possibilities as well as the perils of a chaotic and evolving social media universe. This session highlights the 5 Cs of social media (Coordinates, Channels, Content, Connections, and Corrections). Strategists use the 5 Cs to navigate the ever-changing social media universe. Setting the proper coordinates or strategic goals helps organizational leader sync social media initiatives with their organizations’ goals. Selecting the right channels or social media platforms enhances the likelihood that the messages will reach the right audiences at the right time. Adroitly managing social media content (e.g., messaging and imagery) generates engagement that produces results. Selecting the right connections by building useful networks increases the probability that messaging achieves its purpose. Developing tools for correcting the inevitable social media gaffes and pushback allows organizations to quickly resolve issues that might potentially damage their reputation or operations. Thoughtfully syncing all the 5 Cs creates a robust social media strategy, ready to absorb inevitable social media gaffes while moving organizations forward.
  • Speaker: Phil Clampitt, Ph.D., Communication Chair, UW-Green Bay, Best-selling Author and Business Consultant. 

    Phil Clampitt Ph.D. - Phillip G. Clampitt (Ph.D., University of Kansas) is the Blair Endowed Chair of Communication at the University of Wisconsin–Green Bay (previously, The Hendrickson Chair of Business). His teaching and research have been recognized with numerous university awards. The Wall Street Journal and MIT Sloan Management Review highlighted his work on “Decision Downloading,” which details how companies can effectively communicate decisions to those not involved in the decision-making process. His most recent books include Communicating for Managerial Effectiveness (6e), a Sage Publications best seller (see and Social Media Strategy: Tools for Professionals and Organizations. In addition, he coauthored Transforming Leaders into Progress Makers: Leadership for the 21st Century (see and Embracing Uncertainty: The Essence of Leadership. Along with being on the editorial boards of numerous professional journals, his work has been published in a variety of journals, including the MIT Sloan Management Review, Academy of Management Executive, Management Communication Quarterly, Journal of Business Communication, Communication World, Journal of Broadcasting, Journal of Communication Management, Ivey Business Journal, and Journal of Change Management. Professor Clampitt is a recognized expert on communication assessments, having conducted more than one hundred communication audits. In addition to many guest speaking opportunities in the United States, he has also been invited to speak internationally at the University of Pisa, University of Aberdeen, University of Ulster, and numerous multinational businesses and professional organizations. He has consulted on communication and leadership issues with a variety of organizations, such as PepsiCo, Manpower, Schneider National, The Boldt Company, Dental City, Prevea Health, The U.S. Army War College, The Neville Museum, and Nokia. He created a website devoted to improving critical thinking and communication practices (see The site contains complimentary communication tips and various tool kits discussed in his seminars and classes.