August 2018

Dr. Vallari Chandna recently had a paper accepted in the premier journal "Management Decision" which is currently published online titled "Sustainable consumption and growth: Examining complementary perspectives". By drawing attention to the finite rather than unlimited nature of physical resources, the purpose of this paper is to: examine the implications of the (near absolute) emphasis placed on firm growth on sustainable consumption; and discuss complementary perspectives spanning individual, firm and societal levels that allow for both firm growth and sustainable consumption. The authors integrate multidisciplinary insights from marketing, sociology, environmental sciences, management and economics, to understand the inherent tensions between unchecked firm growth, consumption and sustainability.

The full article is available at: