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Aniruddha Pangarkar

Aniruddha Pangarkar

Assistant Professor

WH 460H

Aniruddha (Ani) Pangarkar is an Assistant Professor of Marketing at The Austin E. Cofrin School of Business. He earned a PhD degree in Marketing from Texas Tech University and an MBA degree from Thunderbird School of Global Management, in the United States, which is ranked Number 1 for International Business worldwide. In addition, he possesses 15 years of work experience in senior leadership roles, at Fortune 500 companies in three different continents- North America, Europe, and Asia. Dr. Pangarkar’s research interests include a wide range of topics such as firms facing a product-harm crisis, types of minimalistic consumption, and consumption of luxury fashion brands. Dr. Pangarkar’s research has been published in prestigious journals such as Journal of Business Research. His recent paper “Minimalism in Consumption: A Typology and Brand Engagement Strategies” focuses on a typology of minimalistic consumption and introduces the concept of “inconspicuous minimalism”. Through this research, Dr. Pangarkar and his co-authors also demonstrate that minimalistic consumers are heterogeneous with different needs, desires, goals, and wants.  Along with implications for researchers, his research papers always endeavor to provide recommendations for managers and practitioners, thereby enabling firms to create and implement actionable strategies in maintaining a sustainable competitive advantage. His papers are currently under review at some of the top Marketing and Management journals, which are part of the prestigious Financial Times (FT 50) list. His co-authors include some of the most highly-cited research scholars. Dr. Pangarkar serves as an Editorial Review Board member of the prestigious “International Journal of Advertising” and is also serving as a Special Issue Editor for an upcoming issue on luxury and advertising to be published in the same journal. Dr. Pangarkar's expert opinions on consumer trends and purchasing patterns have been featured in popular consumer forums and websites, such as WalletHub and MoneyGeek. He is also leading the efforts for starting an American Marketing Association Student Chapter at the Cofrin School of Business. Dr. Pangarkar’s research has been presented at top conferences in the world such as American Marketing Association’s (AMA) Summer and Winter conferences, and Society for Marketing Advances (SMA). He is among the very few research scholars who has presented a paper each year at the AMA Summer and Winter conferences during his PhD studies. Dr. Pangarkar has extensive teaching experience and has taught classes such as Introduction to Marketing, International Marketing, and Services Marketing to students in the United States and secured excellent teaching evaluations and ratings in these. Many of his students are working in Fortune 500 companies all over the world. He is extremely student-centric and enjoys advising students to achieve their goals. He invites guest speakers from industry to frequently address his students in order to provide them with real-world exposure. Dr. Pangarkar has traveled to 21 different countries in North America, South America, Europe, and Asia, and considers himself a truly global citizen. He looks forward to nurturing and developing young leaders at The Austin E. Cofrin School of Business.