Career Opportunities

Student Affairs

CRM Recruitment Specialist

Posting Date

1/30/2019 12:00:00 AM

Position Information

Working Title:  CRM Recruitment Specialist
UW System Title:  Associate Information Processing Consultant

Essential Job Functions

This position reports to the Assistant Director of Admissions for Operations and is responsible for Maximizing the available technology for the purpose of recruiting students to UW-Green Bay. A special emphasis is placed on developing and implementing robust applications for the Customer Relationship Management (CRM) software, along with developing reports to support analysis of KPI and ROI. Additional duties consistent with the role of Admissions Professional may be assigned.

This position includes the following responsibilities:

  • Maintenance of the CRM system including record cleanup and explore efficiencies with MIS staff to automate processes .
  • Research, document, and recommend enhancements and efficiencies to CRM.
  • Explore and implement expanded functionality within events module including building CRM Events.
  • Build and maintain marketing technology, including e-mail templates and mail merged print documents. Utilize communication sequence technology, including audience segmentation.
  • Oversee batch loads of data into CRM; clean and format lists as necessary. Build data crosswalks as necessary. Work with MIS when batch load process requires revision.
  • Be knowledgeable about data structure in both SIS and CRM; oversee upgrades and developments requiring interfaces between SIS and CRM.
  • Attend and actively participate in weekly CRM User Group Meeting.
  • Develop and maintain webforms; create webform data mapping.
  • Produce and maintain reports proving analytics in CRM. Provide results to users and supervisors.
  • Create and maintain dashboards in CRM.
  • Monitor Admissions Communication plan; run lists from CRM for postal mailings, e-mails, calling campaigns, or texting.
  • Understand, build, run, and maintain queries in SIS for Admissions functions.
  • Produce and maintain monthly application and admission reports.
  • Oversee and participate in the testing of patches/fixes/upgrades/enhancements to CRM.
  • Produce user documentation for CRM functions for the purposes of recording processes, testing, and training.
  • Develop and conduct training of new users to CRM.
  • Assist in tasks performed by Admissions Assistant Director of Admission for Operations: testing patches, fixes, and upgrades in SIS, submitting data monthly to UW-System (MAAD), etc. Explore new uses of functionality under the direction of the Assistant Director of Admission for Operations.
  • Assist with high school visits for the purpose of recruiting local students. Assist with follow up for student from target schools to promote application and enrollment at UW-Green Bay.
  • Provide recruitment presentations to prospective students and families.
  • Support recruitment activities (such as Campus Preview Days and Admitted Student Days).



  • Bachelor's degree at time of application
  • 1 year of experience
  • Experience using and/or developing software applications such as CRM
  • Ability to write clear and easy to understand documentation for complex activities and/or processes
  • Ability to discern data needs and ask appropriate probing questions to ensure proper output
  • Understand end-user needs and activities in order to suggest best practices with available technology


  • Experience with PeopleSoft
  • Experience with CRM software
  • Experience in a higher education environment (Admissions, Student Services, etc.) or marketing
  • Experience with Excel and/or other data reporting applications

The successful candidate will have strong oral, written, interpersonal, and organizational skills, the ability to communicate with a diverse student population, demonstrated integrity and strong leadership, and the willingness to be part of a collaborative team. The University welcomes applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.

Conditions of Appointment

Position is a full-time Academic Staff appointment.  Official transcripts of the highest degree achieved will be required of finalist(s). A criminal conviction investigation will be conducted on the finalist(s). In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record.

All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked.

The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.


Salary range of $40,000-$48,000

This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).

The UW System provides an excellent benefits package, including participation in the Wisconsin State Retirement System.

To Apply

STEP 1: Please select the applicable link below:

External Applicants: (NOT currently employed by the University of Wisconsin System)
Internal Applicants: (Currently employed by the University of Wisconsin System)

STEP 2: From "Job Search" screen,

  • Click "View All Jobs"
  • Select "CRM Recruitment Specialist"
    • You must login before you can apply. Input your "User Name" and "Password" and select "Sign In."
    • If you have not yet registered, click "Register Now" to begin the registration process.

STEP 3: Submit application materials:

Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:

  • Cover letter that specifically addresses qualifications for the essential job functions
  • Resume
  • Names and contact information for three references

You must select "Submit" to forward your application materials to the search committee.

If you have any questions, need accommodations, or submitted your application with missing materials, call or email:

Carol Kuehne
Phone: (920) 465-2530

Application Deadline

To ensure consideration, please submit application materials by Monday, February 25, 2019.

Note: The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7).

For more information regarding the University of Wisconsin-Green Bay and the surrounding area, see our Campus and Community section. For Campus Safety information see our Office of Public Safety website and our Annual Security Report (for a paper copy please contact the Office of Human Resources at (920) 465-2390). This report includes statistics about reported crimes, as well as information about crime prevention and campus security policies and procedures.

The University of Wisconsin-Green Bay is an Affirmative Action Equal Employment Opportunity employer committed to achieving a diverse workforce and to maintaining a community which welcomes and values a climate supporting equal opportunity and difference among its members. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, genetic information, national origin, ethnicity, citizenship status, veteran or military status (including disabled veteran, recently separated veteran, other protected veteran, or Armed Forces service medal veteran status), age, or disability.