Career Opportunities

Media Communications

Marketing Content Writer


Posting Date

12/26/2018 12:00:00 AM

Position Information

Working Title:  Marketing Content Writer
UW System Title:  University Relations Specialist

Essential Job Functions

This position reports to the executive Director of Marketing and University Communications and assists UW-Green Bay’s Office of Marketing and University Communication as a content specialist with specific focus on writing for marketing materials and marketing content for print, web, online, broadcast, outdoor and other emerging communication channels.

This position includes the following responsibilities:

  • Strengthen the UW-Green Bay brand and promote the University by serving as the lead writer for marketing content to internal and external stakeholders.
  • Take a leadership role as requested in the creative conception and design of promotional and marketing materials, including print materials, web sites, videos, ad campaigns, presentations and any new communication or special project.
  • Apply UW-Green Bay brand standards.
  • Work as a member of a creative team to create impactful messaging, programs and campaigns.
  • Edit web pages for message, tone and impact, leveraging best practices in web formatting, content hierarchy and keyword placement for optimal user experience, accessibility and search engine optimization.

Qualifications

MINIMUM QUALIFICATIONS:

  • Bachelor's degree in English, Marketing, Journalism, Public Relations, or Communications at time of application
  • 7 years of experience


PREFERRED QUALIFICATIONS:

  • Experience working as a marketing writer for an agency, non-profit or business-to-consumer organization
  • Understanding of the higher education culture and marketplace with the ability to collaborate and write marketing materials that resonate with intended and differentiated audiences.

The successful candidate will have strong oral, written, interpersonal, and organizational skills, the ability to communicate with a diverse student population, demonstrated integrity and strong leadership, and the willingness to be part of a collaborative team. The University welcomes applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.

Conditions of Appointment

Position is a full-time Academic Staff appointment.  Official transcripts of the highest degree achieved will be required of finalist(s). A criminal conviction investigation will be conducted on the finalist(s). In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record.

All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked.

The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.

Salary

Competitive salary commensurate with qualifications and experience.

This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).

BENEFIT DETAILS
The UW System provides an excellent benefits package, including participation in the Wisconsin State Retirement System.

To Apply

STEP 1: Please select the applicable link below:

External Applicants: (NOT currently employed by the University of Wisconsin System)
Internal Applicants: (Currently employed by the University of Wisconsin System)

STEP 2: From "Job Search" screen,

  • Click "View All Jobs"
  • Select "Marketing Content Writer"
    • You must login before you can apply. Input your "User Name" and "Password" and select "Sign In."
    • If you have not yet registered, click "Register Now" to begin the registration process.
 

STEP 3: Submit application materials:

Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:

  • Cover letter that specifically addresses qualifications for the essential job functions
  • Resume
  • Names and contact information for three references
  • Unofficial transcripts of the highest degree achieved
  • Portfolio of previous work

You must select "Submit" to forward your application materials to the search committee.

If you have any questions, need accommodations, or submitted your application with missing materials, call or email:

Human Resources
Phone: (920) 465-2390
Email:  jobs@uwgb.edu

Application Deadline

To ensure consideration, please submit application materials by Sunday, January 13, 2019.

Note: The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7).

For more information regarding the University of Wisconsin-Green Bay and the surrounding area, see our Campus and Community section. For Campus Safety information see our Office of Public Safety website and our Annual Security Report (for a paper copy please contact the Office of Human Resources at (920) 465-2390). This report includes statistics about reported crimes, as well as information about crime prevention and campus security policies and procedures.

The University of Wisconsin-Green Bay is an Affirmative Action Equal Employment Opportunity employer committed to achieving a diverse workforce and to maintaining a community which welcomes and values a climate supporting equal opportunity and difference among its members. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, genetic information, national origin, ethnicity, citizenship status, veteran or military status (including disabled veteran, recently separated veteran, other protected veteran, or Armed Forces service medal veteran status), age, or disability.