Career Opportunities

Media Communications

Marketing Manager

Posting Date

3/14/2019 12:00:00 AM

Position Information

Working Title:  Marketing Manager
UW System Title:  University Relations Specialist

Essential Job Functions

This position reports to the Executive Director of Marketing and University Communications with a dotted line reporting to the Assistant Vice Chancellor of Continuing Education and Community Engagement.This position will oversee marketing plans and develop campaigns for the University with a priority given to meeting the needs of the Division of Continuing Education and Community Engagement. As a liaison to the Division, the Marketing Manager will support a range of marketing and operational projects for the University’s four campuses, requiring both strategic and tactical marketing skills for traditional and new channels. The Marketing Manager is expected to be proactive, outgoing, organized, collaborative and detail-oriented, while also possessing excellent oral and written communication skills. The Division serves participants of all ages through courses, workshops, camps, conferences, events, services and credit and non-credit programs throughout the State of Wisconsin and beyond. Targeted audiences include health and human services practitioners, assisted living facilities, caregivers, educators, youth, government agencies, business professionals, among others. The Marketing Manager will provide entrepreneurial marketing for all facets involved in building sustainable programming and collaborative partnerships.

This position includes the following responsibilities:

  • Oversee development of individual area marketing plans and coordinate with UW-Green Bay marketing guidelines, institutional practices and administrative policies.
  • Research societal change and demands through market studies and data analytics to influence current and future strategies.
  • Provide project management to ensure all work is delivered on time and on strategy.
  • Ensure good communications between Marketing and University Communication and the Division’s leadership, staff and internal and external clients.
  • Organize marketing meetings to develop plans, timelines and ensure buy-in.
  • Expand market share and marketing strategies across multiple channels.
  • Improve the usability, design and content of websites.
  • Leverage the latest trends, methodologies and technologies into actionable marketing plans.
  • Assess data and evaluate program impact.
  • Create integrated marketing plans and innovative marketing materials.
  • Construct, analyze and reconcile marketing budgets. Determine break-even analysis and evaluate return on marketing investment.
  • Build and retain collaborative relationships and partnerships with external and internal constituents and stakeholders.
  • Promote the philosophy and mission of the Division of Continuing Education and Community Engagement and the University of Wisconsin-Green Bay – all campuses.



  • Bachelor's Degree in Marketing or related field at time of application
  • 3 years experience in progressive marketing


  • Master's Degree in related field
  • Higher Education experience
  • Experience in selling professional services, consulting, or training

The successful candidate will have strong oral, written, interpersonal, and organizational skills, the ability to communicate with a diverse student population, demonstrated integrity and strong leadership, and the willingness to be part of a collaborative team. The University welcomes applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.

Conditions of Appointment

Occasional night and/or weekend work. Travel is required for meetings, trainings, conferences, and between campuses.

Position is a full-time Academic Staff appointment.  Official transcripts of the highest degree achieved will be required of finalist(s). A criminal conviction investigation will be conducted on the finalist(s). In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record.

All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked.

The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.


Salary range of $45,000-$50,000.

This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).

The UW System provides an excellent benefits package, including participation in the Wisconsin State Retirement System.

To Apply

STEP 1: Please select the applicable link below:

External Applicants: (NOT currently employed by the University of Wisconsin System)
Internal Applicants: (Currently employed by the University of Wisconsin System)

STEP 2: From "Job Search" screen,

  • Click "View All Jobs"
  • Select "Marketing Manager"
    • You must login before you can apply. Input your "User Name" and "Password" and select "Sign In."
    • If you have not yet registered, click "Register Now" to begin the registration process.

STEP 3: Submit application materials:

Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:

  • Cover letter that specifically addresses qualifications for the essential job functions
  • Resume
  • Names and contact information for three references
  • Unofficial transcripts of the highest degree achieved
  • Portfolio of previous work to include a marketing plan or strategy developed

You must select "Submit" to forward your application materials to the search committee.

If you have any questions, need accommodations, or submitted your application with missing materials, call or email:

Matt Nieman
Phone: (920) 465-2642

Application Deadline

To ensure consideration, please submit application materials by Wednesday, April 3, 2019.

Note: The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7).

For more information regarding the University of Wisconsin-Green Bay and the surrounding area, see our Campus and Community section. For Campus Safety information see our Office of Public Safety website and our Annual Security Report (for a paper copy please contact the Office of Human Resources at (920) 465-2390). This report includes statistics about reported crimes, as well as information about crime prevention and campus security policies and procedures.

The University of Wisconsin-Green Bay is an Affirmative Action Equal Employment Opportunity employer committed to achieving a diverse workforce and to maintaining a community which welcomes and values a climate supporting equal opportunity and difference among its members. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, genetic information, national origin, ethnicity, citizenship status, veteran or military status (including disabled veteran, recently separated veteran, other protected veteran, or Armed Forces service medal veteran status), age, or disability.