Career Opportunities

Media Communications

Senior Director of Sales and Audience Development

The University of Wisconsin System is engaged in a Title and Total Compensation (TTC) project to redesign job titles and compensation structures. As a result of the TTC project, official job titles on current job postings may change in Spring 2020. Job duties and responsibilities will remain the same. For more information please visit: 

Position Information

Working Title: Senior Director of Sales and Audience Development
UW System Title:  University Relations Specialist

Essential Job Functions

This position reports to the Executive and Artistic Director at the Weidner Center and is responsible for planning and implementing sales and marketing programs targeted toward existing and new patrons. The Senior Director will serve to align the Weidner Center's sales goals with its branding and marketing programs, as well as align the patron experience from online interactions through venue attendance.

This position includes the following responsibilities:

  • Analyze patron data for segmentation and targeted sales strategies.
  • Utilize CRM software for data management, integrating sales and donor data.
  • Develop strategic sales plans and forecasts to achieve the Weidner Center's objectives for earned sales revenue.
  • Develop, plan, and oversee execution of robust group sales strategies.
  • Develop and manage a sponsorship program.
  • Oversee and evaluate market research, and adjust marketing strategy to meet changing market and competitive conditions.
  • Review and analyze sales performance against programs, quotes, and plans to determine effectiveness.
  • Prepare marketing activity and ROI reports for executive management.
  • Develop integrated marketing strategies to increase the visibility and stature of the Weidner Center across patron and stakeholder populations, including students, faculty and staff, and local and regional community members, donors, and corporate partners.
  • Design patron communication plan, including surveys and other market/consumer research, to determine effectiveness of marketing activities and program participation.
  • Stay informed on industry trends and developments in performing arts marketing and public relations to consistently improve cost-effectiveness of marketing and sales efforts.
  • Provide overall direction and period review of the Weidner Center's ticketing vendor contract, as well as other marketing and customer-related software systems.
  • Review and analyze departmental expenditures, earned revenue, audience segmentation, and overall analysis of market reach and program participation.
  • Collaborate with Program Manager to set ticket levels and pricing for events.
  • Supervise Director of Marketing, creative vendors, and patron/front of house services, ensuring development of coordinated unit plan that supports strategic goals, promotes performances and engagement events, retains and grows audiences, and builds loyalty segments.
  • Oversee the execution of marketing in support of all individual event sales and subscriptions.
  • Oversee data-driven decision marketing related to advertising methods, communication strategies, outreach event participation, and other promotional efforts to ensure goals for ticket sales are met.
  • Supervise and guide the individual event and season integrated marketing plans.
  • Oversee front of house customer service to align with long-term patron cultivation strategies.
  • Ensure delivery of high-quality personal service to patrons, visitors, donors, and students.
  • Develop volunteer recruitment, training, and retention plans with front of house manager.



  • Bachelor's Degree in arts management, marketing, business, communications, or related field at time of application
  • 8 total years' of progressive management experience, with 3 of those years in a supervisory role
  • Budget management experience
  • CRM software experience


  • Experience in an arts and culture related field

The successful candidate will have strong oral, written, interpersonal, and organizational skills, the ability to communicate with a diverse student population, demonstrated integrity and strong leadership, and the willingness to be part of a collaborative team. The University welcomes applicants who are dedicated to enriching the quality of life for students and the community by embracing the educational value of diversity, promoting environmental sustainability, encouraging engaged citizenship, and serving as an intellectual, cultural, and economic resource.

Conditions Of Appointment

Position is a full-time Academic Staff appointment.  Official transcripts of the highest degree achieved will be required of finalist(s). A criminal conviction investigation will be conducted on the finalist(s). In compliance with the Wisconsin Fair Employment Act, the University does not discriminate on the basis of arrest or conviction record.

All final candidates must be asked, prior to hire, whether they have been found to have engaged in, are currently under investigation for, or left employment during an active investigation in which they were accused of sexual violence or sexual harassment. When obtaining employment reference checks, these same sexual violence or sexual harassment questions must also be asked.

The University of Wisconsin-Green Bay does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources.


Competitive salary commensurate with qualifications and experience.
This position is exempt from the overtime provisions of the Fair Labor Standards Act (FLSA).

The UW System provides an excellent benefits package, including participation in the Wisconsin State Retirement System.

To Apply

STEP 1: Please select the applicable link below:

External Applicants: (NOT currently employed by the University of Wisconsin System)
Internal Applicants: (Currently employed by the University of Wisconsin System)

STEP 2: From "Job Search" screen,

  • Click "View All Jobs"
  • Select "Senior Director of Sales & Audience Development"
    • You must login before you can apply. Input your "User Name" and "Password" and select "Sign In."
    • If you have not yet registered, click "Register Now" to begin the registration process.

STEP 3: Submit application materials:

Please be sure to complete all required fields, and include all required documents before submitting your application. Once submitted, you will not be able to edit or attach any application materials. Files must be complete to be considered. Please include the following documents:

  • Cover letter that specifically addresses qualifications for the essential job functions
  • Resume
  • Names and contact information for three references

You must select "Submit" to forward your application materials to the search committee.

If you have any questions, need accommodations, or submitted your application with missing materials, call or email:

Kellie Dejardin
Phone:  (920) 465-2174

Application Deadline

To ensure consideration, please submit application materials by Sunday, September 29, 2019.

Note: The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis.Stat. sec. 19.36(7).

For more information regarding the University of Wisconsin-Green Bay and the surrounding area, see our Campus and Community section. For Campus Safety information see our Office of Public Safety website and our Annual Security Report (for a paper copy please contact the Office of Human Resources at (920) 465-2390). This report includes statistics about reported crimes, as well as information about crime prevention and campus security policies and procedures.

The University of Wisconsin-Green Bay is an Affirmative Action Equal Employment Opportunity employer committed to achieving a diverse workforce and to maintaining a community which welcomes and values a climate supporting equal opportunity and difference among its members. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender and/or gender identity or expression, marital or parental status, genetic information, national origin, ethnicity, citizenship status, veteran or military status (including disabled veteran, recently separated veteran, other protected veteran, or Armed Forces service medal veteran status), age, or disability.