Master Plan>

Analysis of Existing Campus


Master Planning Area

The University of Wisconsin-Green Bay is situated at the base of the Door County Peninsula in Wisconsin. Glacial topography dominates the landscape and water resources defi ne, both physically and intrinsically, the campus and surrounding area. The typical midwestern climate dictates warm summers and cold, snowy winters with multiple freeze-thaw cycles. Soils consist generally of glacial till of a variable character that requires soil to be evaluated on a site-by-site basis for construction feasibility and infiltration capacity.

The 680-acre UW-Green Bay campus is located northeast of the City of Green Bay. It is bounded by Nicolet Drive and the Bay of Green Bay on the West, Highway 54/57 on the South, Bay Settlement Road on the East, and Shorewood Drive/C.T.H. I on the North. The planning area also includes landholdings by non-campus entities like the City of Green Bay, University Village Housing Incorporated (UVHI), and the Ecumenical Center. A brief description of the non-campus land owners is included as Appendix C: Non-Campus Entities.

Existing Landholdings

Existing Landholdings

Parcels of land within the planning area for UW-Green Bay are owned by outside entities such as the Ecumenical Center, UVHV1, and the City of Green Bay. The extent and location of the Cofrin Memorial Arboretum is also depicted.

Existing Property and Use


Circulation and Wayfinding

The main entrance to the UW–Green Bay campus is off of Nicolet Drive on the Western edge of the campus. Secondary entrances are located both to the South (Nicolet Entrance) and North (Scottwood Entrance) of the main entrance. Visitors to campus often arrive at the campus via one of the secondary entrances, which routes them around the perimeter of campus rather than to the information and parking booth located at Main Entrance Drive. South Circle Drive serves as a primary feeder to the campus. Construction of the interchange at Highway 54/57 and Bay Settlement Road has the potential to increase the use of Bay Settlement Entrance and Sports Center Drive on the eastern edge of campus.

Existing Vehicular Circulation

Existing Vehicular Circulation

Campus visitors often express a feeling of confusion and frustration when trying to navigate the existing roadway networks on the campus. Signage to campus often funnels people into campus too soon and they never reach Main Entrance Drive or the welcome booth for directions.

Existing signage at vehicular entry points to the campus and pedestrian signage is the product of a 1998 recommendation study by Poblocki and Sons from West Allis, WI. Signage on the UW–Green Bay campus is at capacity in terms of location and effectiveness and the campus cannot solve wayfinding issues with the addition of more signs.One of the critical issues is the lack of visual contact with the campus academic core, both from major entry points to campus and from major circulation routes within campus. Roadway configurations, which often route visitors from the visitor information booth at the main entrance to the perimeter of campus to reach destinations such as the University Union and sports/fitness complex, compound this planning issue. Pedestrian circulation, particularly at night, is affected by the horizontal forms that dominate the architectural repertoire of campus buildings. Dimly lit entrances and facades create an environment that contributes to the perception of the academic core as spread-out and distant from key areas such as the student housing village and surrounding parking lots. As the diagram below depicts, the walking distance from the Cofrin Library to most major campus destinations, including parking lots, is within a five minute walk.

Perceived vs. Actual Distance

Perceived vs. Actual Distance

The diagram depicting the walking distance across campus demonstrates that the actual distance is not as great as perceived by users. Exterior pedestrian circulation from one end of campus to the other, however, is inhibited by the concourse system, which re-routes direct pedestrian circulation around the heart of campus via rooftop terraces or other pathways.

Exisitng Pedestrian Circulation

Existing Pedestrian Circulation

Pedestrian circulation networks are somewhat well established and there are a number of paths that link the campus directly to the Cofrin Memorial Arboretum. The concourse system serves as an underground pedestrian system linking all of the existing academic core buildings.


The University of Wisconsin–Green Bay has 11 major parking lots on campus, two of which are designated event center lots (Weidner Center and Sports Center) which are utilized by the campus and community during non-event periods. Altogether, the lots contain a total of 4,326 individual parking stalls.

A parking lot study conducted by John Baumgart, former parking manager on the UW–Green Bay campus, surveyed capacity in each of the 11 parking lots (totaling 4,326 stalls) at one-hour increments for ten hours each day over the course of one week. The findings demonstrate that aside from the event-center lots and not including the Shorewood Golf Course, the campus lots are 91 percent full at peak times throughout the week.

Parking Lot Number of Stalls Stall Occupied at Peak Percent Occupied at Peak
Lab Sciences 631 505 80%
Studio Arts 595 536 90%
Wood Hall 552 497 90%
Sports Center 447 443 99%
Apartment Housing 238 238 100%
Main Housing 525 525 100%
East Housing 229 204 89%
Visitor Parking 75 57 75%
Weidner Center
792 294 37%
123 74 60%

Parking Inventory

Using data from a parking lot survey conducted on campus in fall of 2004, the table depicts campus parking lots that are at or near capacity during daytime operating hours. Parking lot names, locations, and number of stalls are depicted in illustration, “Existing Buildings and Parking”, this page.


The University of Wisconsin-Green Bay campus contains 14 academic buildings. The University also owns 9 housing units, the Residential Life Center building, and the Housing Service Center building in the existing housing village. UVHI owns the other 16 residential buildings. Among the campus buildings are community assets like the Cofrin Library and the Weidner Center for the Performing Arts. The campus is about to begin construction on a major addition and renovation to the Kress Events Center, which will include a 4,000 seat facility.All existing campus academic buildings, as well as the Cofrin Library and University Union, are linked through the underground concourse system. Established at the inception of campus and continued with each academic building addition, the concourse system served as one means by which to foster engagement of students, faculty, and staff through informal encounters. The physical implications of an underground tunnel system are far-reaching but the campus community, by and large, maintains a strong desire to continue the concourse tradition.

Existing Buildings and Parking

Existing Buildings and Parking

The build-out pattern closely resembles the core development for the campus based on the Comprehensive Development Plan from 1968.

Open Space and Recreation Resources

The University of Wisconsin–Green Bay contains the 260-acre Cofrin Memorial Arboretum, an exceptional educational space and community recreation opportunity. This greenbelt around the campus perimeter is of unique landscape character and features restoration plots and examples of native plantings. It creates a desired perimeter to the UW-Green Bay campus and gives definition to the extent and location of campus. However, these defining characteristics also create the perception of isolation and remoteness in relationship to developing land at the campus boundary.

Numerous sports fields, a softball diamond, and a soccer facility are located in the eastern portion of campus. These campus amenities serve an important recreation function both to the campus and the non-campus community.

Existing Conditions

Existing Conditions

Existing resources on campus include parking, building locations, roadway and pedestrian circulation networks, and points of interest or important natural resources.