Letter from the Chancellor

Dear Friend of UW-Green Bay,

Thank you for your interest in the University of Wisconsin-Green Bay’s new Master Plan.

This new Master Plan, or comprehensive development plan, is the first revision of the founding plan for the campus. That document, published in November 1968, expressed the fundamental instruction, research, and public service missions of the institution in physical form. Even more ingenious was the way the plan articulated the environment needed to support UW-Green Bay’s commitment to connecting learning to life, a unique interdisciplinary approach ever more critical to the continuing viability of a metropolitan area and a region undergoing major changes.

While the original comprehensive development plan provided a general conceptual scheme, it ceased to provide sufficient guidance. Many of the assumptions on which it was based have changed, including fundamental assumptions about how large the campus would become. Since we are facing decisions about critical issues like sites for new facilities and enrollment growth, and since the environment around us has changed significantly in the past 35 years, it is time to reconsider our Master Plan.

The goal of this Master Plan is to provide guidance for the future. That is, the plan provides criteria for decision-making relevant to such physical elements as campus identity, land use, pedestrian and vehicular circulation, aesthetics, sustainability, landscaping, infrastructure/utilities, and so on. The Master Plan does not address such issues as the precise locations of future buildings or additions, space use within buildings, or similar specifics, nor do we want it to.

As important as the plan is, the planning is even more important. I am extremely grateful to the many suggestions faculty, staff, and students provided. And I am even more grateful that members of our local community participated fully in this process. When I first came to this campus, I heard from all of those groups and I have continued to tap their wealth of knowledge. In this plan, then, their dreams and hopes for Green Bay’s University of Wisconsin fi nd physical expression.

Foremost is the desire of the campus and community to see Green Bay’s University of Wisconsin grow. The plan lays out the necessary components for a campus of 7,500 students. The plan also seeks to resolve longstanding issues of navigability, identifying ways to make it easier to get on and around the campus. And the plan illustrates ways in which the critical pastoral ‘green-ness” of the campus can and should be maintained, since that was a value held by virtually all participants in the planning process.

Just one final word as you prepare to read this document. I consider planning to be ongoing — our aspirations can’t be captured in episodes of intense activity every few years (or decades). Your comments and suggestions for your University are always welcome.

Bruce Shepard

Bruce Shepard, Chancellor