Context and Community
There is a symbiotic relationship between the University of Wisconsin–Green Bay and the surrounding community. The campus relies on Green Bay to provide goods and services, while the campus provides the community with a cultural resource, learning opportunities, and the economic beneﬁt of students, staff, and faculty.
The City of Green Bay recently prepared a Smart Growth Plan to satisfy the requirements of the Wisconsin Smart Growth 2022 Regulation and to develop long-term strategies for land use, development, and growth. Components that affect master planning for the UW–Green Bay campus are:
- An emphasis on expanding and enhancing on-street and greenway bicycle connections.
- Reaching annexations and boundary agreements whenever possible to help the community grow wisely and efficiently adjacent to the UW-Green Bay campus.
- Adoption of an ordinance that will prevent soil erosion and protect the appearance of natural geologic features such as the Niagara Escarpment.
The land around the campus continues to develop with adjacent residential neighborhoods. The Red Smith Neighborhood to the north is one example. The April, 2003, Green Bay Smart Growth Plan depicts land use surrounding the campus which includes a business/light industrial park, planned neighborhood developments, and small pockets of retail. The City’s plan describes the amenities that the campus has to offer the community, like the Cofrin Arboretum and the Weidner Center, but states that “unfortunately the campus is disconnected from the rest of the community by its location, auto orientation, and inward focused layout.” (City of Green Bay Comprehensive Plan Update—Smart Growth 2022, p. 4-25).
The Master Plan addresses the issues of community connections through increased multimodal transportation systems and linkages whether implemented in the short term or set aside for future development.
The Green Bay Metro bus system is currently limited in its effectiveness to decrease automobile dependence due to the low frequency and extent of service. Increasing service options to the campus (i.e. satellite parking, shuttle busses for events, increased campus network) needs further discussion and study as well as joint planning efforts between the City of Green Bay, UW-Green Bay, and Green Bay Metro.
The institution may provide incentive for a small retail-type development in a strategic location adjacent to or on the UW-Green Bay campus. This Plan seeks to energize areas on the periphery of campus immediately adjacent to existing and proposed neighbor-hoods.
By clarifying the circulation patterns on campus, UW–Green Bay becomes a more inviting place for community users.