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Context and Community

There is a symbiotic relationship between the University of Wisconsin–Green Bay and the surrounding community. The campus relies on Green Bay to provide goods and services, while the campus provides the community with a cultural resource, learning opportunities, and the economic benefit of students, staff, and faculty.

The City of Green Bay recently prepared a Smart Growth Plan to satisfy the requirements of the Wisconsin Smart Growth 2022 Regulation and to develop long-term strategies for land use, development, and growth. Components that affect master planning for the UW–Green Bay campus are:

The land around the campus continues to develop with adjacent residential neighborhoods. The Red Smith Neighborhood to the north is one example. The April, 2003, Green Bay Smart Growth Plan depicts land use surrounding the campus which includes a business/light industrial park, planned neighborhood developments, and small pockets of retail. The City’s plan describes the amenities that the campus has to offer the community, like the Cofrin Arboretum and the Weidner Center, but states that “unfortunately the campus is disconnected from the rest of the community by its location, auto orientation, and inward focused layout.” (City of Green Bay Comprehensive Plan Update—Smart Growth 2022, p. 4-25).

The Master Plan addresses the issues of community connections through increased multimodal transportation systems and linkages whether implemented in the short term or set aside for future development.

The Green Bay Metro bus system is currently limited in its effectiveness to decrease automobile dependence due to the low frequency and extent of service. Increasing service options to the campus (i.e. satellite parking, shuttle busses for events, increased campus network) needs further discussion and study as well as joint planning efforts between the City of Green Bay, UW-Green Bay, and Green Bay Metro.

The institution may provide incentive for a small retail-type development in a strategic location adjacent to or on the UW-Green Bay campus. This Plan seeks to energize areas on the periphery of campus immediately adjacent to existing and proposed neighbor-hoods.

By clarifying the circulation patterns on campus, UW–Green Bay becomes a more inviting place for community users.

Weidner Center for the Performing Arts

Weidner Center for the Performing Arts

This is one venue through which UW–Green Bay reaches out to community members and invites them to visit the campus.

Existing Bus Stop

Existing Bus Stop

These campus stops leave room for improvement. Sheltered stops with route schedules would enhance the visibility of multimodal transportation options on campus.

Master Plan Context and Community

Master Plan Context and Community

The City of Green Bay Smart Growth 2022 plan depicts land use in the City of Green Bay. Click image for a higher resolution version.

City of Green Bay Smarth Growth Detail

City of Green Bay Smart Growth Detail

Close-up of the area immediately adjacent to the University of Wisconsin – Green Bay campus. The white background denotes land under the Town of Scott jurisdiction.

Future Pedestrian Connections

Future Pedestrian Connections

Land should be set aside along arterial roadways to the campus Inner Loop Road from surrounding access roads. This easement would accommodate future development of bicycle and pedestrian connections between the campus and surrounding community.