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Unique Initiatives

Extending Educational Access

Integration and Growth of Four-Campus Model
In July 2018, UW-Green Bay expanded, becoming a larger, four-campus University with locations in Green Bay, Marinette, Manitowoc and Sheboygan, Wisconsin. UW-Green Bay serves 16 counties including four major manufacturing hubs, an extensive health car sector, a vital and growing arts and music corridor and some of the most desirable natural and tourist areas in the country, including nearly 400 miles of coastline on the globes largest freshwater ecosystem.

UW-Green Bay-Northeast Wisconsin Technical College (NWTC) Partnership (“Crossing the Bridge”)
In order to extend higher education access and advance the economy of Northeast Wisconsin, an extremely close working relationship has been forged between UW-Green Bay and NWTC. The foundation of this partnership, called “Crossing the Bridge,” is a Charter signed by the leaders of both institutions committing to full collaboration to advance the region.  Now in its fourth year, the program has created 11 joint academic programs with an additional eight under development, substantially reduced transfer issues between the two institutions, advanced important joint initiatives such as engineering and nursing and created a climate of deep collaboration between the faculties of the two institutions.

Phoenix Innovation Park
A long-awaited research and innovation park is a close reality for the University. Anchored by Wood Hall, the home of the Austin E Cofrin School of Business and the STEM Innovation Center, Phoenix Innovation Park will be 67 acres on the west side of campus offering businesses the opportunity to work with faculty, students and staff in a new symbiotic relationship not currently present in Northeast Wisconsin. Brown County is a lead partner, and even prior to UW Board approval, University officials have already begun to hear excitement from the greater community!

Incentive-Based Budgeting Model
The University of Wisconsin-Green Bay is in the first “shadow year” of implementing an Incentive Based Budget Model. Built over years of faculty and staff collaboration, the new model was completed with help from Huron Consulting groups. Similar to the goals of a Responsibility Center Management, the budget system allows radical transparency at all levels and encourages innovation and collaboration in units all across the University.

The Richard J. Resch School of Engineering
The Resch School of Engineering was established in February 2018 by the 
UW Board of Regents. The School is housed within the UW-Green Bay College of Science, Engineering and Technology and includes the university’s four current engineering programs (Mechanical Engineering, Mechanical Engineering Technology, Electrical Engineering Technology and Environmental Engineering Technology) along with programs in computer science, mathematics and physics.  Work is currently underway to seek approval for degrees in electrical engineering.

New 4-year nursing program and growth of health programs
UW System approval for a traditional nursing program was received in August 2018 and over 100 pre-nursing students have enrolled at UW-Green Bay in fall 2019. These students will apply to the nursing major for fall 2020. In addition, an online certificate in Management in Health Systems began in fall 2019. The region requires health-related programs to address workforce needs in the region, and UW-Green Bay is making strides to meet that need!

Expansion of online offerings
UW-Green Bay is extending educational access by offering numerous undergraduate and graduate degrees fully online. As of fall 2019, undergraduate majors in Psychology, Organizational Leadership, and Public Administration, and Business were offered completely online. Graduate offerings in Data Science, Health and Wellness Management, Sustainable Management, as well as others also include distance education options.

The UW-Green Bay Executive MBA Program
The newly established UW-Green Bay Executive MBA program is a business partner driven cohort program that impacts leaders to succeed in this era of info tech and biotech business disruption.

First Nations Studies Doctorate Program
The University’s first-ever doctoral program—the only one of its kind in the state of Wisconsin—marks a significant milestone for the University and the state as a whole. The program’s first cohort class began in fall 2018. The new program is centered in Indigenous knowledge systems and draws upon Indigenous teaching and learning methods from elders and oral scholars, and faculty expertise in First Nations Education.

GEAR UP Grant
In partnership with UW-Green Bay, the Wisconsin Department of Public Instruction was awarded a $35 million federal grant for the next seven years to support the Gaining Early Awareness and Readiness for Undergraduate Program (GEAR UP). GEAR UP helps students from economically disadvantaged families prepare for college through college scholarships, transitional support, and direct services including mentoring, tutoring, academic advising, college and career exploration and visits, and workforce readiness skill development. The $5 million per year grant was awarded after two years of unsuccessful grant proposals and marks the first year that UW-Green Bay served as a partner and collaborator on the grant proposal.

Medical College of Wisconsin
The College of Science, Engineering, and Technology has an ongoing relationship with the Medical College of Wisconsin. Numerous faculty provide direct instruction to MCW students on the St. Norbert campus (with some instruction also used by MCW in Milwaukee). This partnership has existed since 2015.

Engaging the Community

 The Brown County STEM Innovation Center and Phoenix Innovation Park
An important dimension of the expansion of the tech-innovation ecosystem in Green Bay is the development of a dynamic public-private science community on the UW-Green Bay campus. The anchor for that initiative is the Brown County STEM Innovation Center now under construction on campus. The Center is a result of a unique partnership between Brown County, the Einstein Project, UW-Green Bay, the Board of Regents of the UW System, the State of Wisconsin and private donors. The STEM Innovation Center sits in a 65-acre section of campus designated Phoenix Innovation Park, which is being developed for public-private STEM ventures.

TitleTown Tech (TTT)
TTT is a partnership between the Green Bay Packers and Microsoft and promises to insert a high level of technology innovation and venture capital into the region. UW-Green Bay and the UW System have a direct partnership with the Packers and Microsoft through the UW-Green Bay Entrepreneur-in-Residence who works within the TTT leadership team. Noodles & Company founder Aaron Kennedy was named to this role in Spring 2019. This creative center will develop digital solutions for key market problems and then transform them into new high growth scalable ventures.

UW-Green Bay Downtown Initiative
In collaboration with Brown County, the City of Green Bay, NWTC and private supporters, the University of Wisconsin-Green Bay is partnering to explore a number of promising opportunities to develop the Downtown Arts and Innovation Center in Green Bay which will serve as the downtown focus for strategic regional programs in the arts, business, and entrepreneurship.

Small Business Development Center
The Small Business Development Center situated in the Cofrin School of Business at UW-Green Bay serves a 12 county region by providing no-cost business consulting and low-cost training to new and existing businesses.

Regional Public Arts, Music and Culture Corridor
The University operates in a rich regional ecosystem of arts, music, theatre and other cultural activities. The University seeks to significantly increase its support and facilitation of this important regional asset. 

Freshwater Initiative of Wisconsin (FWI)
The campuses of the University of Wisconsin System (UWS) are working together to create the nation’s first integrated, higher education, multi-institutional program centered on serving the freshwater economy. It is designed to unleash the collective assets of the UW System and place them into an elite, one-of-a-kind program of training and research, while launching a talent development program in which students fully engage a diverse, multidisciplinary course of study across UW campuses. UW-Green Bay will play a major role in this initiative built upon the individual advantages and regional market strengths of its multiple campuses. Proposed goals of Freshwater Initiative of Wisconsin include:

  • Establish Wisconsin’s world leadership in freshwater science, technology, entrepreneurship, and economic growth;
  • Attract local, regional and global talent to Wisconsin, securing Wisconsin’s role as the “Silicon Valley of Water”;
  • Fill the global, regional, and local demand for a water workforce through explicit structuring of curriculum, training, and workplace experience;
  • Solve local, regional, and global water resource problems through collaborative research across the natural science, agriculture, engineering, social science, economics and policy arenas.

UntitledTown Book & Author Festival
The University of Wisconsin – Green Bay has been a sponsor of the UntitledTown Book & Author Festival for the past three years. This annual literacy event promotes all aspects of book culture. Festival attendees can choose from a long list of readings, discussions, panels, workshops, and other events of interest to writers and to readers held at venues in Downtown Green Bay. In fact, R.L. Stine participated in the Festival, coming to the Weidner Center for two shows--one for 2,000+ middle school children from across the city.