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Small Business Development Centerat UW-Green Bay

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Leading Multiple Generations in the Workplace

Date, Time: 6/6/2017, 8:30:00 AM-3:30:00 PM
Location: Advance Business & Manufacturing Center, Green Bay
Fees: $200

   Brochure (.pdf)

Managers in the 21st century are noting significant change as new generations, international employees, and people of diverse backgrounds are having a dramatic impact on the workplace. For the first time in history, four distinct generations are working together. Differing beliefs, expectations, values, and learning styles may contribute to conflict in the workplace. Learn to create a culture that fosters healthy communication and collaboration. We’ll discuss a wide spectrum of communication skills related to gender interaction. Learn the necessary skills to identify and understand key issues related to misconceptions and stereotypes based on various cultures. Understand how younger generations change workforce norms.

Key Takeaways:

  • View differences as a valuable strength
  • Identify barriers of difference
  • Adapt your communication style to a variety of employee needs
  • Understand how to learn from colleagues who think differently than you

Instructor:

Terra L. Fletcher, owner and founder of Fletcher Consulting, has nearly a decade of experience in business development and marketing consultancy. Her business/community growth and communication strategies have benefited over 70 nonprofits, public and private businesses, chambers of commerce, and higher education institutions.

Fletcher has provided strategic marketing solutions including branding, website optimization, design, videography, copywriting, and social media marketing. Fletcher has composed marketing and editorial calendars, implemented targeted marketing campaigns, written policies and procedures, improved advertising ROI, and increased sales for her clients in a variety of industries. She has been a keynote speaker for professional organizations, associations, businesses, and chambers of commerce.

Fletcher has partnered with the American Counseling Association of Missouri, College of Menominee Nation, Insurance Industry Charitable Foundation, Green Bay Current, Shawano Area Young Professionals, Oneida Tribe of Indians of Wisconsin, and Bowman Performance Consulting. Fletcher was awarded Entrepreneur of the Year by the Shawano Country Chamber of Commerce in 2012.

 

For more information, contact:

Director
(920) 366-9065
E-mail: sbdc@uwgb.edu

 

SBDC Wisconsin Small Business Development Center

 

America's SBDC Accredited Member         Link to SBA site         Universities of Wisconsin

 

The Wisconsin SBDC Network is a proud part of the Institute for Business & Entrepreneurship in the Universities of Wisconsin. It is funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact the SBDC office at UW-Green Bay at sbdc@uwgb.edu or call 920-366-9065.

 

 

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