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Office of Marketing and University Communication

Campus Editorial Style

The University of Wisconsin-Green Bay Office of Marketing and University Communication generally relies upon the guidance of the Associated Press Stylebook and the Chicago Manual of Style.

Some style preferences are local to campus, reflecting history or specific considerations. For instance, there are no “departments” at UW-Green Bay, a tip of the hat to our founders’ still-contemporary emphasis on interdisciplinary education. Some preferences are emerging as formerly new technology becomes old hat. In this area, the Marketing and University Communication Office will “go lowercase” for such terms as website, internet, e-mail and online. The operating principle is that capitalization, when used sparingly, better retains its ability to highlight proper nouns and key information.

A quick guide to campus-specific practice:

Abbreviations

Avoid alphabet soup. “NAS” is in-house shorthand, but use the “Natural and Applied Sciences program” on first reference in external publications. On second reference, a descriptor such as “the program” can often be substituted.

Academic degrees

Example

Use a phrase such as,
“Jane Doe, who holds a doctorate in psychology.”

In a listing, use
“Jane Doe, Ph.D., psychology, ABC University.”

If mention of degrees is necessary to establish credentials, the preferred form in a general-interest publication is to say a person holds a doctorate and to name the area of specialty. (The general public tends to assume that the honorific Dr. means physician.)

The correct forms are bachelor’s degree, master’s degree and doctoral degree. Or simply use “bachelor’s,” “master’s” or “doctorate” in any reference. A two-year degree is an associate degree (no apostrophe).

Academic programs, units

In a departure from AP style, UW-Green Bay will capitalize the names of some of its academic units: the interdisciplinary academic units.

Example

The student majors in Humanistic Studies with a minor in history.

That’s a nod to the importance of these programs in UW-Green Bay history and organizational structure. It also reflects the fact that faculty members are technically not hired or retained by the disciplinary majors but, rather, by the larger, interdisciplinary units.

Capitalize titles such as professor and assistant chancellor when part of a title preceding the name, but lowercase elsewhere and when following a name. Use of “Prof. Smith” is an acceptable abbreviation.

Building names

References to buildings by acronym or other shorthand should be limited to intra-campus mail and some internal usage. Remember that even on campus there are new students, new employees and visitors for whom IS and WH may be confusing. On first reference in external communication, avoid acronyms. Use Mary Ann Cofrin Hall instead of MAC Hall in such instances.

Colleges

In 2008, after many years, the University resumed use of the term “colleges” to designate its two principal operational areas with regard to academic affairs. As a practical matter, however, and in accordance with UW-Green Bay’s interdisciplinary structure, the designations are used primarily only to delineate the administration and deanships for these respective areas:

  • Dean of the College of Liberal Arts and Sciences
  • Dean of the College of Professional and Graduate Studies

Departments

Given the distinctive, interdisciplinary academic structure at UW-Green Bay, the use of terms such as “academic units” or “programs” has long been favored in place of “departments.”

E-mail, internet, online, website

Informal usage appears to be migrating toward lowercase treatment for these terms.

The ‘Fourth Estate,’ SUFAC, etc.

Names and acronyms that are commonly understood on campus can confuse off-campus audiences. It is best to elaborate on certain campus-specific references. For clarity, say “The Fourth Estate, our student newspaper,...” or “The Segregated University Fee Allocations Committee, known as SUFAC, ....” or “SUFAC, the student-fee allocations committee.”

Kress Events Center

While the Kress Events Center is the formal name for the entire complex… for quick identification, on campus, the Office of Marketing and University Communication has adopted the following hierarchy for use with local audiences.

Name Facility referred to
“Kress Events Center” the entire complex
“the Events Center” the 4,000-seat seating area
“Fitness Center” fitness facilities (used interchangeably)
“Schreiber Foods Fitness Center”

Phoenix Room

The proper reference for the large hall on the second floor of the University Union is Phoenix Room (not Phoenix Rooms). When the dividers are in place, the resulting spaces are known as Phoenix Room A (or Phoenix A), B and C. It would be correct, in describing an event in which each of the three separate spaces are in use, to say “exhibits are set up in the Phoenix rooms.”

Phoenix teams

References to the University teams should be capitalized and singular in printed material.

“The Phoenix is on a winning streak” is correct.

Theatre vs. theater

The formal name is Theatre Hall. Similarly, the University Theatre is located in that building. The theatre program stages many of its productions there.

Time, day, date

For clarity and consistency:

Rule Example
time, day, date order “7 p.m. Thursday, Oct. 12”
zero minutes not necessary “2 p.m.” will suffice for “2:00 p.m.”
lowercase with period “a.m.” and “p.m.”

University – capitalized as stand-alone

Capitalize “University” in all references specific to UW-Green Bay and use a lowercase initial letter when the word is used generically.

University of Wisconsin-Extension

When a co-sponsorship exists, whether a program is sponsored primarily by UW-Green Bay or by UW-Extension, both institutions should be prominently identified in program materials, advertisements and publications. Placement and type styles should be similar. The names are hyphenated.

University of Wisconsin System

In general, it is University of Wisconsin System on first reference and UW System thereafter. However, if the full name of any member institution (e.g., University of Wisconsin-Green Bay) precedes the first reference, the shortened version (UW System) is correct. Use no hyphen.