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Office of Marketing and University Communication

Marketing Strategy Internship

Title: Marketing Strategy Intern, UW-Green Bay Office of Marketing and University Communication
Term: Fall Semester 2018

Time Commitment: Approximately 10 hours a week for 14 weeks (fall semester). If agreeable to both student and supervisor, internship can continue in second semester.
Compensation: There is no financial compensation. This is a for-credit opportunity. (10 hours per week/per 3 credits)
Starting Date: September, End date is finals week. 
Supervisor: Eric Craver, Director of Marketing Strategy and Advertising, UW-Green Bay

Responsibilities:

Work with the Director and others on the Marketing and University Communications (M/UC) Team and other campus clients to plan and execute marketing campaign initiatives to promote the University to its many audiences in multiple markets, venues and channels. Other duties may include:

  • Work with Carnegie, UW-Green Bay digital media vendor
  • Work with media vendors to review purchasing options and to align media channels with marketing goals
  • Work with UW-Extension and campus personnel to identify marketing plans/strategies for promoting collaborative degree programs.
  • Take the lead in identifying and creating content for The Flame e-newsletter.
  • Work with the Office of Admissions to create plans and strategies for promoting online programs.
  • Work with Web Services and the campus Web Strategy Group on campus website matters.
  • Meeting with campus clients (Admissions, Continuing Education and Community Engagement, etc.) to identify marketing needs and develop strategies.
  • Collaborate with M/UC design team and content creators to develop content for campaigns.
  • Proofreading/editing copy
  • Assistance with writing and editing of promotional materials including web pages, brochures, posters
  • Assistance with relationship-building via social media (primarily Facebook, twitter, Instagram)
  • Other duties as assigned which may include internal communications, creative brainstorming and event planning.

Qualifications:

  • Self-starter; able to work well without constant direction
  • Strong oral and written communication skills
  • Strong organizational skills and attention to detail
  • Basic computer skills and social media proficiency
  • Experience with basic concepts of marketing is preferred

Requirements:

  • Perfect attendance unless proper notification and prior request
  • Participation in a few weekend/evening events throughout the semester
  • Firm deadlines on assignments
  • 10 hours per week as outlined and in agreement between intern and supervisor

Skills to be developed:

  • Understanding of marketing strategy and the process of acquiring paid advertising
  • Enhanced written and oral communication skills
  • Increased knowledge regarding content strategies, and workplace urgency
  • Relationship-building for future opportunities

To apply:

E-mail cover letter and writing samples to Eric Craver, cravere@uwgb.edu by April 27, 2018.

Contact Information:

  • Eric P. Craver, Director of Marketing Strategy and Advertising
  • Phone: (920) 883-6817
  • Email: cravere@uwgb.edu