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Office of Marketing and University Communication

Brand Teams

Core Branding Team

Using the Stamats research as its base, a Core Branding Team was established to lead the University through brand identification, development and launch. In the summer of 2012, the brand tagline “360° of Learning° was “born” and the definition of the 360° of Learning brand was developed.

Roster

  • Steve Vanden Avond, Associate Provost for Outreach and Adult Access
  • Eric Craver, Director of External Relations, Outreach and Adult Access
  • Mike Stearney, Dean of Enrollment Services
  • Pam Harvey-Jacobs, Director of Admissions
  • Jen Jones, Assistant Director of Admissions for Marketing, Media and Recruitment
  • Sue Bodilly, Director of Marketing
  • Tom Harden, Chancellor

Chancellor’s Branding Advisory Council

A Chancellor’s Branding Advisory Council has been established to carry out the immediate vision of the branding initiatives and to develop creative ways to implement the “charge.”

Charge

  1. Through leadership, create stronger loyalty among key internal constituents by highlighting the fantastic teaching and learning that occurs in classrooms, labs, projects, research and outside of the academic arena (residence life, student life, etc.).
  2. Raise UWGBs academic profile using 360° of Learning as its platform.
  3. Take a leadership role and be a vocal champion in support of the brand and its attributes throughout the institution and its community.

Roster

  • Brenda Amenson-Hill, Dean of Students
  • Susan Baranczyk, Community Member
  • Sue Bodilly, Director of Marketing
  • Josh Goldman, Manager of User Support, CIT, Interim Manager, Web Services
  • Eric Craver, Director of External Relations, Outreach and Adult Access
  • Scott Furlong, Dean, College of Liberal Arts & Sciences
  • Paula Ganyard, Director, Cofrin Library
  • Glenn Gray, Director of Residence Life
  • Kate Green, Executive Director, Weidner Center for the Performing Arts
  • Adam Halfmann, Coordinator of Marketing and Promotions, Athletics
  • Pam Harvey-Jacobs, Director of Admissions
  • Tracy Heaser, Development Officer, Advancement
  • Jen Jones, Assistant Director of Admissions for Marketing, Media and Recruitment
  • John Katers, Associate Professor of Natural and Applied Sciences
  • Andrew Kersten, Associate Provost for Academic Affairs / Director of Graduate Studies
  • Sue Mattison, Dean of The College of Professional Studies
  • Don McCartney, Assistant Chair and, Senior Lecturer of Marketing, Cofrin School of Business
  • Dan Moore, Web, Marketing and Data Specialist, Adult Degree
  • Kelly McBride Moore, Coordinator, Media Relations, Video/Audio News, Marketing and University Communication
  • Linda Parins, Coordinator, Performing Arts
  • Paul Pinkston, Director of Facilities Planning and Management
  • Mark Salmon, Adult Degree student
  • Todd Sanders, Social Media Specialist
  • Patrick Sorelle, Manager, The Phoenix Bookstore (Merchandising)
  • Jeanne Stangel, Assistant Chancellor for University Advancement
  • Mike Stearney, Dean of Enrollment Services, Student Affairs
  • Lisa Tetzloff, Director of Student Life
  • Erin Van Daalwyk, Student Rights and Responsibilities Coordinator, Student Affairs (FOCUS Coordinator)
  • Steve Vanden Avond, Associate Provost for Outreach and Adult Access
  • Kimberly Vlies, Web/Graphic Designer, Marketing and University Communication
  • Julia Wallace, Provost and Vice Chancellor for Academic Affairs
  • Rick Warpinski, Director of the University Union and Shorewood Golf Course
  • Tayler Zajac, Traditional student

Brand Implementation Team

The Branding Implementation Team will have responsibility for the hands on, direct marketing integration at the University, assuring that the 360° of Learning brand is in multiple creative executions, including but not limited to publications, online presence, facilities, merchandise, events and programming, etc.

Charge

  1. This Team will replace the Marketing Council and its focus until Spring of 2014. It's priority will be brand integration and implementation across campus.
  2. This Team will meet separately from this Branding Advisory Council and will be convened on a monthly or “as needed” basis.
  3. This Team will help initiate, create, strategize and execute brand strategies and ideas.  

Roster

  • Sue Bodilly, Director of Marketing
  • Eric Craver, Director of External Relations, Outreach and Adult Access
  • Paula Ganyard, Director, Cofrin Library
  • Josh Goldman, Manager of User Support, CIT, Interim Manager, Web Services
  • Kate Green, Executive Director, Weidner Center for the Performing Arts
  • Adam Halfmann, Coordinator of Marketing and Promotions, Athletics
  • Jen Jones, Assistant Director of Admissions for Marketing, Media and Recruitment
  • John Katers, Chair, Natural and Applied Sciences
  • Andy Kersten, Associate Provost, Academic Affairs
  • Don McCartney, Assistant Chair and, Senior Lecturer of Marketing, Cofrin School of Business
  • Kelly McBride Moore, Coordinator, Media Relations, Video/Audio News, Marketing and University Communication
  • Kari Moody, Director of Alumni Relations
  • Mark Salmon, Adult Degree Student
  • Todd Sanders, Social Media Specialist
  • Lisa Tetzloff, Director of Student Life
  • Kristin Vespia, Chair, Human Development
  • Kimberly Vlies, Web/Graphic Designer, Marketing and University Communication
  • Rick Warpinski, Director of the University Union and Shorewood Golf Course
  • Tayler Zajac, Traditional Student