Identity Tools
Amplify Your Phoenix Voice
Ready to shine? Show your Phoenix colors!
Together we're strong! Displaying the UW-Green Bay logo and colors along side all the great work you're doing strengthens recognition and awareness for the University. And that translates into an amplified voice and greater impact. Use these customizable tools to express your unique UW-Green Bay story.
![](/getmedia/ed6be5f0-faed-41e4-82b1-c67c76d4461f/2023-RISE-cover-art.jpg)
Look & Feel Toolbox
Whether you're crafting a presentation or report, creating promotional materials, or decking out your virtual meeting background, we've got the tools to make your message clear, consistent and Phoenix-tastic.
Logos
It's important to use the UW-Green Bay logo consistently to reinforce recognition. Download logos and review guidelines for their use.
![UW-Green Bay Colors](/getmedia/1c709135-af61-4418-b872-54dfece8d152/uwgb-colors.png)
Colors
UW-Green Bay's official school colors are Phoenix Green and white. We also have a palette of secondary colors that give flexibility and brighten the overall palette.
![Screenshot of UWGB brand templates in Marq](/getmedia/6de4de33-63b0-46cc-ae0d-2dd351739dff/brand-template-tool-600x400.jpg)
Brand Templates
Create your own flyers, posters, postcards, and social media graphics using our professional branded template tool that allows you to customize your own image and text content.
![](/getmedia/d741400d-fef7-4ff8-8635-26e68a3601b3/proofreading.jpg)
Editing Style
Consistency is key. It's often invisible, until something stands out as different, and that can reflect on the university. Use this editorial style as a reference for keeping text consistent.
![](/getmedia/237a5954-d5bb-4d82-a348-3552dad39179/email.jpg)
Email Signature
Copy and paste a standard format UW-Green Bay email signature for your own email use.
![](/getmedia/60d190f6-abd7-48a3-b8c8-f210a3b908c5/uwgb-template-downlaod-600x400.png)
Downloads
Download templates for Microsoft Word and PowerPoint. We also have virtual backgrounds for zoom and teams video calls.
Defining Who We Are
UW-Green Bay clarified and defined “who we are” as a university with an in-depth research project. The results are powerful, and unify the communication—and thus the reputation—of the institution for years to come. Use your UW-Green Bay login to access these resources.
![UWGB personality storylines](/getmedia/3b56dadc-2695-4956-8d0c-19d41b0fd780/personality-storylines.png)
Personality Resources
All the insights and resources we gained from the reputation strategy research project are housed in a sharepoint site.
![UWGB messaging guide](/getmedia/b59dfccb-0c06-47bf-a088-971e0f2abdaf/UWGB_Messaging_guide.png)
Messaging Guide
This messaging guide provides a summary of our reputation strategy and gives you steps to help you harness our personality to tell your story with an authentic voice.
![UWGB personality archetype photos](/getmedia/1c70fe6e-35c6-4dc5-82b8-fe393ae3af88/archetype-guide.jpg)
Archetype Guide
This guide offers photo examples that visually communicate our various authentic personality archetypes.
![](/getmedia/f409f450-e7a7-4f8f-a4a4-6f5f0d53feea/nancy-wiliquette-square.jpg)
Need a Hand?
There's a a subtle art to cultivating a unified identity. It's more than just a logo file or a color code. If you have questions about using and supporting our institutional identity, just ask!