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Office of Marketing and University Communication

Social Media Policy

UW-Green Bay Social Media Participation Guidelines:

It is the responsibility of the administrator of a social media account to actively monitor the social media site; content must be current and accurate. We thank you for participating and interacting with UW-Green Bay social media accounts and online communities, however we do request that at all times you display respectful and ethical online posts, even as you disagree with the content. As these accounts are owned and operated by UW-Green Bay all participants are governed at all times by Employee, Student and Guest Acceptable Use Policy as well as the Statement on Civility and Tolerance.

Please ensure that any posts follow UW-Green Bay’s conduct and use policies as well as all laws and policies that apply to online use by UW-Green Bay employees, students and guests. Use and participation on UWGB social media accounts is not a right; it can be rescinded at any time. The responsible administrator has full discretion regarding content appropriate for a UWGB site.

Removal of content is likely if posts:

  • contain explicit or derogatory language, name-calling, remarks of prejudice or bias
  • are of a threatening nature
  • contain pornographic images
  • represent a threat to do harm to another or property or imply future harm
  • are deemed spam by administrators

Any content, views, opinions and/or responses to posting expressed or submitted by sponsors, students, staff or social media users, other than the content provided directly by agents authorized by the UW-Green Bay, are solely the views, opinions and responsibility of the person submitting them and do not necessarily reflect the opinions of UWGB. UWGB is not responsible for content that third parties publish, post, upload, distribute, disseminate or otherwise transmit via the social media accounts created by UWGB.

UW-Green Bay Employee Social Media Participation Guidelines:

Social media is a positive tool for conversation and engagement of key audiences, as well as a marketing and promotional opportunity. UW-Green Bay employees who are using social media in a work environment are encouraged to monitor, listen and respond to conversations regarding UW-Green Bay, its brand and mission. Publication and commentary on official social media sites of UW-Green Bay are produced and maintained by personnel across the UW-Green Bay campus. Employees joining the conversation as an official voice of the University, should identify themselves as such.

Employees are reminded that social media is a public forum, and that personal expression or opinions of a UW-Green Bay employee can be misinterpreted as an institutional voice or opinion whether they are on an official UW-Green Bay site or a personal site which identifies them as employees of UW-Green Bay.

Participation includes all blogs, wikis, forums, videos and social networks that are:

  • hosted or sponsored by UW-Green Bay
  • personally-managed, but includes content about UW-Green Bay’s programs, constituent groups (e.g. students, employees, alumni, donors, etc.), customers, partners or competitors
  • externally-hosted or sponsored, but includes content about UW-Green Bay’s programs, constituent groups, customers, partners or competitors

Be aware of laws governing copyright and fair use of copyrighted material owned by others. Try not to quote more than short excerpts of someone else's work, and always attribute such work to the original source. It is good practice to link to others' work rather than reproduce it.

Keep content relevant to UW-Green Bay and its students, faculty, staff and alumni. Don't use social media to promote businesses, causes or political candidates.

While you are on company time, please refrain from online activities that don't bring value to UW-Green Bay. Unless you have been given permission by your supervisor as part of your job responsibilities to participate in social networking activities, think of your personal time online in the same way you think of personal phone calls or emails.

Your words and statements online are a reflection of UW-Green Bay. Use your best judgment when deciding whether content is appropriate to publish. If you have any doubts, please ask your supervisor or the Office of Marketing/University Communication.