About This Guide

University of Wisconsin-Green Bay
Graphic and Editorial Style Guide
Publication Date: December 1, 2008

This guide promotes consistent, coherent and cost-effective identification of the University of Wisconsin-Green Bay in all its communication and marketing.

Best practices demand that institutions have specific rules governing the use of their names, logos, colors and taglines. A professional, coordinated approach establishes a strong identity while still allowing units and programs to project their own identifying information. It balances the realities of decentralized activities with the benefits of a consistent core image reinforced by the power of repetition.

UW-Green Bay last completed a comprehensive update of its Identity Guidelines in 1997, before internet-based communication had become a dominant factor. This update addresses those electronic usages, better defines policy in relation to contemporary design practices, and largely avoids dramatic overhaul of long-standing, accepted practices.

The guidelines here are intended to be flexible, easy to apply and compatible with freshness and fun. They were developed in consultation with the campuswide Marketing Council; the council is led by the University’s marketing director with membership consisting of communication and marketing professionals from across the University. The guidelines were endorsed by University leadership.

Effective Date for These Guidelines

These guidelines are effective December 1, 2008. There is no expectation, however, that current marketing/communication pieces be immediately discarded, taken down or recycled. The guidelines should be applied as soon as is practical as new materials are developed during the routine cycle of updating, reprinting or re-posting.

Questions About these Guidelines

The Office of Marketing and University Communication is available for consultation on implementation of these guidelines.

The office’s design/marketing team provides services without charge for most institutional print projects, and may consult with clients to make more informed decisions about design options and costs.