School colors of the University of Wisconsin-Green Bay are green and white with a touch of red. In practice, the touch of red is to be regarded as optional.
Official University Colors
The official Pantone Matching System® (PMS) color codes for print production purposes.
PMS 343C - Commonly known as Forest Green
White - Pure White, rather than cream
Optional Accent Color
PMS 201C - Commonly known as Deep Red
In printing, when a material or process being used will change the intended results, PMS 342 green or 202 red may be considered as options to achieve Forest Green and/or Deep Red. Also, if extensive use of screens (tint boxes) is employed, PMS 342 green might be preferred because its properties keep it closer to the desired shade at percentage gradients. Whenever imprinting on fabric, tinted surfaces or other materials, it is enough to remember that the desired effect should be 343 green.
Tints and Gradients
When using color to communicate the University identity, if variations are used in addition to the official Forest Green, they should be limited to:
- the addition of black or white (tint)
- percentage transparencies (screening)
- gradients to black, white or transparent
Emphasis on Forest Green
As a design element, UW-Green Bay’s Forest Green communicates our brand. In an age of media bombardment of the senses, school colors only grow more important as powerful cues to institutional identity.
In many UW-Green Bay institutional publications and also departmental-level pieces, Forest Green will be the preferred color for dominant or highlighted use to communicate a sense of coherence and organization. (To some extent, the public expects green at UW-Green Bay.) Conversely, there is recognition that designers need at least some flexibility in choosing attractive colors from a wider palette, or incorporating varied photographic and other images. All things considered, though, Forest Green is nearly always a solid choice, especially when the primary audience is external.
Kelly green, lime green or blue-green are not acceptable substitutes when the institutional family look is advisable.
Use of red is to be avoided in coloring the Primary Identity Marks or freestanding Phoenix Emblem.
Use of the school colors has evolved since the University’s founding in 1965. In those early years, red and white were the predominant colors, denoting UW-Green Bay’s status as an offshoot of the University of Wisconsin’s Madison campus. Green was an accent color signifying both the community place name and aspects of the University’s environmental focus. With time, campus growth and increased autonomy — the early 1970s merger of UW campuses and the former Wisconsin State University campuses diluted any special ties to Madison — UW-Green Bay began to transition from its “Bay Badgers” and cardinal-and-white origins.
During the 1980s, UW-Green Bay elevated the use of green to superior status and retained red as an accent color. (Graphic designers sometimes found the mix challenging if they wanted to avoid a holly-and-ivy holiday look.) The shift to green became more pronounced in the 1990s with red increasingly omitted entirely from institutional designs. This coincided with introduction of a new wordmark emphasizing the words “Green Bay.”
Today, the use of Forest Green at UW-Green Bay holds additional currency given renewed student and societal attention to environmental issues.
One- and Two-Color Print Jobs
When a designer is limited to the use of one or two colors, he or she is not required to adhere to Forest Green as a color selection. It is, however, required that the official mark appear in Forest Green, black, or white. If Forest Green or black are not possible with the available inks, then the logo must appear reversed out from a solid ground color.
For web media, the same color usage rules apply as for print, however, the colors are slightly different. Please refer to the Campus Web Policy for the official web color palette, HTML color codes and RGB values.