The Freestanding Phoenix Emblem
The Phoenix Emblem,
seen here, free-standing.
Emblem files are available on the Logo Download Page
Flexibility as a design element
When the Phoenix Emblem is used as a freestanding graphic design element — separated from the Wordmark — it is no longer regarded as a Primary Identity Mark. Additional flexibility is therefore available regarding its use as a secondary or primary design element, especially when only a portion of the Emblem is depicted. See the examples on these pages.
The Office of Marketing and University Communication reserves the right to address usages that are clearly inappropriate.
Phoenix requires a formal partner
Use of a full or partial Phoenix Emblem as a graphic design element is never a substitute for using one of the Primary Identity Marks, if such identification is required.
In fact, use of the Emblem as a design element in or throughout a piece creates a corresponding requirement to use, in a place of ownership, a Primary Identity Mark featuring the full Phoenix Emblem. (The text-only Wordmark would be insufficient. Such usage provides context and reinforcement.)
Not for use in alternate ‘logos’
The full or nearly full Phoenix Emblem should not be incorporated in the design of any logo or mark, or paired with type in such a way as to suggest an official mark. (See examples below.) To do otherwise would infringe on the integrity of the Primary Identity Marks.
While many institutions have an iron-clad policy against customization and the use of all or part of their emblems as design elements, UW-Green Bay allows campus designers some flexibility for promotional and identification purposes.
Over the last decade, in fact, in the absence of tightly written policies to the contrary, the Phoenix Emblem (or, most common, a portion of the Phoenix Emblem) has found creative use in a variety of design applications: as “wallpaper,” bleed-off-the-page art, screened and tinted art, art with type extending across it, and other variations. It has been used solid, shaded or outlined. The effectiveness of at least some of these uses argues for continued flexibility.
The rationale here is that every time the wing or head or flame of the Phoenix Emblem finds its way into a design as a supporting element, it subtly reinforces one of the University’s primary visual identifiers.
Running afoul of Phoenix licensing
Offices or individuals should generally avoid custom-made, hand-drawn or digitally altered depictions that have the effect of suggesting an alternative version of the Phoenix Emblem. Such depictions are contrary to these guidelines and might also be subject to review under the University’s external licensing agreements.
In general, UW-Green Bay employees and agents acting in their official capacity should follow the general guidelines that the full Phoenix Emblem should not be altered. Animations that stretch these guidelines are to be avoided.
When in doubt, ask
The Office of Marketing and University Communication is delegated the responsibility, on a case-by-case basis, of determining whether a usage is appropriate, given the need to protect the Phoenix Emblem’s larger position as a serious element of the full University Identity Marks.
Full bird, protected status
When the freestanding Phoenix Emblem is used in full or nearly full as a graphic design element, a degree of formality is expected. Used only in part, there exists more flexibility as an outline for photo images, frame for text or field for overprinting.
|The only color choices for stand-alone use of the full Phoenix Emblem remain Forest Green, black or white.|
|The head of the Phoenix faces to the right. The image should never be flipped, whether partial or full.|
|Whether the freestanding Phoenix Emblem is used in full or in part, changing the proportion, aspect ratio or core qualities is not permitted.|
|Overlapping of images, text or other material is prohibited when the bird is used in full, or nearly full.|
|Don’t add shapes to the full Phoenix Emblem.|
|Do not use the Phoenix Emblem in conjunction with any Primary Identity Mark in such a way that would suggest an alternate mark.|
|Avoid type treatments and use of the freestanding Phoenix Emblem that have the effect of suggesting an alternative mark.|
|The full, or nearly full, Phoenix Emblem should not be incorporated in creation of another logo.|
|Custom-made, hand-drawn or digitally altered depictions that have the effect of suggesting an alternative depiction of the Phoenix Emblem are discouraged.|
The UW-Green Bay Ticketing office uses a Phoenix Emblem as a background element but also includes a full Primary Identity Mark in a prominent location on the ticket.
As seen here, less than half of the Phoenix Emblem shape is used and the flame is omitted. This is approved usage when a full Primary Identity Mark including the Phoenix Emblem occurs in a place of ownership elsewhere within the piece (in this case, the cover page of the guide). Notice also that overprinting is permitted when only a portion of the emblem is used.