Applications to Avoid
Do not flip the Primary Identity Marks. The Phoenix head should look to the right.
Do not stretch, skew, or otherwise distort the shape and proportions of the Primary Identity Marks.
Do not rotate the Primary Identity Marks.
Do not apply bevel, emboss, exaggerated drop shadows, glows, or any other filters, patterns, or textures to the Primary Identity Marks.
Do not place the Primary Identity Marks inside of a shape.
Do not apply any color to the Primary Marks other than the three designated in Logo Colors.
Do not superimpose type or images over the Primary Identity Marks.
Do not incorporate other text into the Primary Identity Marks. (See Safe Zones)
Wordmark should not be used as a headline, or incorporated into any text treatment.
Custom-made, hand-drawn or digitally altered depictions of the Primary Identity Marks are discouraged. (See also Phoenix Emblem.)
Use of previous UW-Green Bay marks and logos is not authorized for identity purposes.
The Primary Identity Marks should not be incorporated into another logo without prior approval of the Office of Marketing and University Communication.
