University Marks
Primary Institutional Identity Marks
Any of these three marks, when used and sized appropriately for print and electronic applications, is an acceptable selection as a Primary Identity Mark. The University Marks are set in the typeface Charlotte.
| 1. Preferred Option | 2. Secondary Option | 3. Wordmark |
|---|---|---|
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 |
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The Phoenix Emblem above the Wordmark is the preferred choice when medium, space and design permit. |
The Phoenix Emblem to the left of the Wordmark is an alternative when medium, space and design are not conducive to using option 1 (left). |
The two-line Wordmark without the Phoenix Emblem is acceptable as the Primary Identity Mark when neither of the two more preferred options above are feasible or appropriate. |
Acceptable Variations
While the marks on the previous page are preferred, in recognition of constraints by medium, space and design, the following marks are also permissible.
Outlined Phoenix Emblem
A version of the Primary Identity Mark is available with the Phoenix Emblem rendered as an outline in lieu of a solid shape. This option is to be used sparingly when the design or medium is not optimal for a solid shape.
This variation is available only for the vertically stacked and centered Primary Identity Mark. It is not permitted for use with the left-aligned Phoenix Emblem. (Outlining, when coupled with the reduced size, would minimize the Emblem’s visual impact.)
Single-line Wordmark
When vertical space does not allow any of the three preferred Primary Identity Mark options to be used, a single-line Wordmark with Phoenix Emblem is available. The Emblem in this variation provides a strong visual emphasis to counter the de-emphasis of the words “Green Bay.”