University Marks
Primary Institutional Identity Marks
Any of these three marks, when used and sized appropriately for print and electronic applications, is an acceptable selection as a Primary Identity Mark. The University Marks are set in the typeface Charlotte.
| 1. Preferred Option | 2. Secondary Option | 3. Wordmark |
|---|---|---|
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The Phoenix Emblem above the Wordmark is the preferred choice when medium, space and design permit. |
The Phoenix Emblem to the left of the Wordmark is an alternative when medium, space and design are not conducive to using option 1 (left). |
The two-line Wordmark without the Phoenix Emblem is acceptable as the Primary Identity Mark when neither of the two more preferred options above are feasible or appropriate. |
Acceptable Variations
While the marks on the previous page are preferred, in recognition of constraints by medium, space and design, the following marks are also permissible.
Outlined Phoenix Emblem
A version of the Primary Identity Mark is available with the Phoenix Emblem rendered as an outline in lieu of a solid shape. This option is to be used sparingly when the design or medium is not optimal for a solid shape.
This variation is available only for the vertically stacked and centered Primary Identity Mark. It is not permitted for use with the left-aligned Phoenix Emblem. (Outlining, when coupled with the reduced size, would minimize the Emblem’s visual impact.)
Single-line Wordmark
When vertical space does not allow any of the three preferred Primary Identity Mark options to be used, a single-line Wordmark with Phoenix Emblem is available. The Emblem in this variation provides a strong visual emphasis to counter the de-emphasis of the words “Green Bay.”
The ‘Connecting learning to life’ Variation
“Connecting learning to life” is more than a tagline. It is both the institutional theme and a call to action.
“Connecting learning to life” is not, however, formally part of any of the University’s Primary Identity Marks, and therefore technically is not a required element. When the context involves the academic, outreach and service missions of the institution, however, the pairing can help position and identify the University.
Flexibility in Use of ‘Connecting learning to life’
The pairings illustrated here are simple ways to emphasize the ‘connecting’ theme. It is also permissible, especially in promoting individual programs or initiatives that demonstrate the theme in action, to decouple “Connecting learning to life” from the Primary Identity Mark and highlight the phrase separately, elsewhere on the page or within the piece. In such a usage, designers are free to vary this text treatment as to color, font and type size selected.