Safe Zones
There must be an appropriate margin around the Primary Identity Marks — a good minimum distance would be the equivalent of the width of the “G” at the start of the words Green Bay in the two-line Wordmark — and there should be no extraneous lines, shadowing, type or images intruding. A mark need not be large to be effective, but it should have ample space around it for legibility and visual integrity.
Minimum Size
To preserve the legibility and recognition of the Primary Identity Marks, the Wordmark’s “Green Bay” should be no smaller than one inch wide.