All UW-Green Bay academic and support units should use the standard stationery format.
Offices and employees send tens of thousands of letters on behalf of the University every year, generating more graphic impressions than any other printed piece.
To assure that the impression is consistent and easily identifiable, UW-Green Bay has a standard format for letterhead, envelopes, business cards and other common pieces. The format is consistent with the image projected by other major University publications for external audiences.
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As of 2008, the standard stationery format includes the University Wordmark at the top center of the page, and the “Connecting learning to life” tagline positioned at the bottom center of the page. Individual unit and program identification appears at the foot of the stationery. However, unit and program identifiers should be secondary to the University’s name.
Major auxiliaries with high public visibility are granted some latitude in using other graphic elements. Generally, however, other graphic elements may not be superimposed on or incorporated into the format. White paper is the institutional choice for all stationery.
Standard stationery is available directly from UW-Green Bay Stores. The Marketing and University Communication Office handles requests for individual identity stationery within approved standards. Exceptions are rare – limited to entities that can demonstrate that their marketing efforts would benefit from a strong identity independent from the larger University, or that the Wordmark and Phoenix Emblem have the potential to be confusing or net negatives – with major variances subject to final approval by campus leadership.
Business cards exist primarily for faculty and staff use. Some student government officials and Student Ambassadors are also authorized to use University-issued cards.
Current policy for faculty business cards reinforces the primacy of interdisciplinary identification. A specialist in history, for example, will be identified as Prof. Jane Doe, assistant professor, Social Change and Development, history.
Secondary Applications, ‘Brand Extensions’
This guide does not provide for brand “extensions” – the practice of incorporating an office or program name, using the family font, as part of a Primary Identity Mark in such a way as to suggest a new self-contained logo. (See the “Safe Zone” section on page 12.)
The intent is to maintain the Primary Marks as graphically distinct.
The names of individual units should be presented using simple typography to avoid competing logos, with the desired result of providing at-a-glance identification to specific markets while still retaining the look and feel of the institutional family.
The Marketing and University Communication Office will help develop these applications free of charge.
Questions concerning the placement of return addresses, use of bulk mail indicia, etc., may be directed to staff in the Marketing and University Communication Office or the University Mailroom.
PowerPoint Presentation Designs and Templates
PowerPoint presentations and displays created by campus units for external audiences should incorporate the University’s Primary Institutional Identity Mark(s) in a place of ownership.
A variety of recommended templates are available for University use. Powerpoint templates are available for download here.