Use by Student Organizations
Use of names, marks by registered student organizations
In general, registered student organizations follow the same guidelines applicable to employees and offices in using the University of Wisconsin-Green Bay’s Identity Marks and trade names.
There are exceptions, however. These exceptions relate to the relative autonomy of student organizations, the benefit of communicating their distinctive identities, their campus-intensive focus, and the larger educational mission of student involvement. See examples below.
| permitted | permitted | optional | acceptable |
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| While University offices and programs are discouraged from creating their own type treatments of the University name, additional flexibility is permitted for registered student groups. | The informal and local nickname “UWGB,” only rarely appropriate at the institutional level, is acceptable usage for student organizations. | While University employees and programs are typically required to use a Primary Identity Mark for identification, such use is optional for registered student groups. | A registered student organization should use the University’s Marks and names only in subordinate position to its group name on logos and promotional materials. |
Student organization use of the University name
The Office of Student Life informs all organizations that the University’s name is not to be the “featured element” of any logos or club names, to make clear the student nature of the organization and the relative relationship. It’s the XYZ Club (or Student XYZ Club) at UW-Green Bay, and not the UW-Green Bay XYZ Club.
As for the acronym “UWGB,” it can be used appropriately as part of a student organization’s name. Students should, however, consult the University name and its use and evaluate whether the informal nickname is a good fit, particularly if the group desires a more traditional image or engages in off-campus promotions or programming.
Student organization use of Primary Identity Marks
Use of one of the formal Institutional Identity Marks is not required. Groups or clubs may apply their own type treatment of the University name in communicating their campus affiliation. Those electing to use a Primary Mark are bound by the larger guidelines of this Graphic and Editorial Style Guide as well as by the presumption that the mark or name will be placed in a secondary position (see “University name” section above).
The Office of Marketing and University Communication provides counsel on proper use of the Primary Identity Marks, and is charged with ensuring appropriate applications.
Student organization use of
freestanding Phoenix Emblem
| permitted | not permitted |
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The freestanding Phoenix Emblem may be used as a graphic design element. Used in full, the bird is a relatively traditional element warranting “protected status” and some limits on non-traditional applications. However, when only a portion of the image is used, additional flexibility is permitted. (See examples to the right.)
Student organizations should consult the Phoenix Emblem guidelines of this Graphic and Editorial Style Guide.
Please note there is one exception to the guidelines when applied to student organizations: Student organizations may use the Phoenix Emblem without the requirement — in effect for institutionally produced pieces — that a full and formal Institutional Mark appear elsewhere in the design.
