Business Emphasis in

General Business

Build Your Future in Business

The General Business emphasis offered by the Cofrin School of Business is for students desiring broad exposure to traditional disciplines of business, but without focusing on one particular area. The student’s “core” business courses are the same as those required of all Cofrin School of Business majors, but the upper-level business requirements cut across business disciplines—including accounting, finance, human resources, management, marketing, and supply chain management. General Business emphasis students develop understanding and skills applicable across a variety of enterprises and organizations.

The General Business emphasis is designed for working professionals seeking to advance their professional careers. The emphasis provides students with the opportunity to tailor the major by selecting specific coursework benefiting their career or aligning with their interests. Students can select to pursue one of the three certificate tracks (Digital Marketing & Sales, Entrepreneurship, or Supply Chain Management) or pursue the broad selection of courses to complete the general track.

Entry into the program requires the transfer of a minimum of 40 credits from an accredited university, and at least 3 years of full-time equivalent relevant, professional experience to be evaluated through submitted evidentiary material.  Admitted students can earn an additional six credits toward their general major requirements (Capstone experience excluded) through credit for prior learning.  Evaluation of credit for prior learning follows accepted university practices.

Take the Next Step



At UW, Green Bay, 77% of accounting majors and 58% of business administration majors participated in an internship prior to graduation.

Learn more


A strong professional network is critical to career success and UW-Green Bay will connect you to business professionals to get your network started!

Learn more


Thanks to our generous donors, UW-Green Bay and the School of Business award scholarships to students to help cover the cost of pursuing a higher education.

Learn more

Program Variety

Many students will pursue more than one undergraduate program in business adding just a few extra courses! We offer master level programs, too.

Learn more

Become a Phoenix

UW-Green Bay has excellent teachers, internships, research opportunities, and a great record of placing students into jobs and graduate programs. Learn More

How Do I Get Started?

Technical College Transfer

We accept courses from all Technical Colleges in Wisconsin and have created agreements with specific Associate Degree programs at Gateway Technical College, FVTC, NTC, and NWTC.

Learn more

Branch Campuses

Follow a seamless track to earning a Bachelor Degree in Business Administration if you started your coursework at the Manitowoc, Marinette, or Sheboygan locations.

Learn more

Study Abroad

Whether it is a semester-long opportunity to study at a University in France in Bordeaux or Paris, a Summer opportunity in Spain, or a three-week opportunity in Mexico, we have places for you to go!

Learn more

Get Involved!

We provide a number of student organizations in the Cofrin School of Business. Get involved, meet your peers, step into a leadership role, make friends  and be engaged!

Learn more


Learn More About Our Faculty

Meet Dianne D. Murphy

Dr. Murphy is an Assistant Professor of Management in the Austin E. Cofrin School of Business. She brings over 20 years of multi-level industry experience into her research and classrooms. Her research focuses on women entrepreneurs and mentoring. Dr. Murphy brings a broad level of experience to her teaching in a diverse array of topics, including Organizational Behavior, Human Resource Management, Entrepreneurship, Diversity in Organizations, Operations Management, and Enterprise Resource Planning and Control (SAP).

Dr. Murphy is also here to help! If you have any questions about the General Business program, please contact us!

View all of the professors in the School of Business.


General Business Happenings

De Pere tea shop thrives under Jennifer Nowicki's continuous cultivation

"It might be cliché, but for Jennifer Nowicki, owning a business really is her cup of tea. The owner of Cultivate Taste in De Pere, Nowicki’s business includes fine tea events for almost any occasion, tea classes and an online gift shop. She says that she is steeping, reaping and cooking her way through life. Having recently been awarded honorable mention in a business competition at the University of Wisconsin-Green Bay where she is a student, she was asked why she is taking entrepreneurship and business classes when she has 25 years of experience in the gourmet food industry." Continue The Press Gazette story »

View more School of Business news »