Bachelor's Degree in Business Administration: Business Analytics Emphasis
Harness the Power of Data
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Data Is Everywhere
A business analytics degree from UW-Green Bay can take you ANYWHERE.
Data is crucial, but to fully leverage the power of this information, you need to know how to use it effectively. That’s where you’ll come in. With a degree in business analytics, you’ll know how data can be applied to make evidence-backed decisions, solve problems and improve organizations across any industry, from entertainment to sports to marketing to restaurants to healthcare—the possibilities are endless. Located in a hub of technology, industry, and innovation, our program provides you with opportunities to gain experience and apply your knowledge.
In-Demand
More and more, businesses are relying on data to make better decisions. With your skills, you’ll be in high demand.
Great Value
Year after year, UW-Green Bay is named as one of the nation’s top educational values by College Factual.
Upgrades Require Evolution
The science of data is constantly progressing. So are we.
As new technologies emerge every couple of years, we keep a close eye on the market to ensure that our program remains up-to-date. We reevaluate offerings and talk to industry experts to ensure we’re aligning our program with what the market demands. The result? You’ll have the tools and skills needed to succeed in the industry.
Tap into the Power of Our Program
Discover how you can further your degree with the offerings below.
It Pairs Well
Business analytics plugs into everything—from sports to psychology to marketing to health, knowing how to use data to make decisions is essential to succeeding in the workforce.
All About Collaboration
At UW-Green Bay, you’ll have direct contact with your professors so you can build relationships and get opportunities like research projects.
Generous Transfer Policy
Because of partnerships with local technical colleges like NWTC and FVTC, you can follow a seamless track to earning your bachelor’s degree.
Business Administration
Business analytics is an emphasis within our business administration major, so explore our website for the major to find out more about your education.
Learn from a Mentor
Built for first-generation students, our Mentoring Project connects you with local professionals to get industry insights and career advice.
Attend Business Events
The Cofrin School of Business offers a variety of events to build your resume, network and develop essential professional skills.
Push the Boundaries
Regional interest paved the way for our Master of Science in Supply Chain Management. Northeast Wisconsin is a major hub for supply chain management, and businesses throughout the region are clamoring for professionals with the knowledge to solve challenges and innovate solutions. With our 100% online program, you can complete a graduate degree in 2 years, with summers off.
Meet a
Phoenix
"UWGB helped me prepare for my career immensely. Every project, research and assignment given was always relevant to real life work experiences. Many of these experiences helped to show me how to collaborate, extract useful information, and be resourceful."
Emely Matus '22
Business Administration Major, Emphasis in Business Analytics
Marketing Project Manager | 1871
Ask an Expert
With 10 years of experience practicing law at Geimer & Orcutt Law, S.C., Professor Matthew Geimer has practiced what he preaches in business law courses.