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Bachelor's Degree in Business Administration: Business Analytics Emphasis

Harness the Power of Data

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Data Is Everywhere

A business analytics degree from UW-Green Bay can take you ANYWHERE.

Data is crucial, but to fully leverage the power of this information, you need to know how to use it effectively. That’s where you’ll come in. With a degree in business analytics, you’ll know how data can be applied to make evidence-backed decisions, solve problems and improve organizations across any industry, from entertainment to sports to marketing to restaurants to healthcare—the possibilities are endless. Located in a hub of technology, industry, and innovation, our program provides you with opportunities to gain experience and apply your knowledge.

See Your Path


Take your place with our next class of fearless leaders who want to transform business.



More and more, businesses are relying on data to make better decisions. With your skills, you’ll be in high demand.

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Great Value

Year after year, UW-Green Bay is named as one of the nation’s top educational values by College Factual.

Calculate Your Costs

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Upgrades Require Evolution

The science of data is constantly progressing. So are we.

As new technologies emerge every couple of years, we keep a close eye on the market to ensure that our program remains up-to-date. We reevaluate offerings and talk to industry experts to ensure we’re aligning our program with what the market demands. The result? You’ll have the tools and skills needed to succeed in the industry.

About Business Analytics

Tap into the Power of Our Program

Discover how you can further your degree with the offerings below.

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It Pairs Well

Business analytics plugs into everything—from sports to psychology to marketing to health, knowing how to use data to make decisions is essential to succeeding in the workforce.

Explore Programs

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All About Collaboration

At UW-Green Bay, you’ll have direct contact with your professors so you can build relationships and get opportunities like research projects.

View Our Research

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Generous Transfer Policy

Because of partnerships with local technical colleges like NWTC and FVTC, you can follow a seamless track to earning your bachelor’s degree.

Transfer Your Credits

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Business Administration

Business analytics is an emphasis within our business administration major, so explore our website for the major to find out more about your education.

Business Administration Umbrella

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Learn from a Mentor

Built for first-generation students, our Mentoring Project connects you with local professionals to get industry insights and career advice.

Get a Mentor

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Lead the Way

Our Phoenix Leadership Program gives you the chance to develop skills and network with professionals. At the end of the program, you’ll receive a certificate of completion.

Become a Leader

Emely Matus, Business Administration Major, Emphasis in Business Analytics

Meet a

"UWGB helped me prepare for my career immensely. Every project, research and assignment given was always relevant to real life work experiences. Many of these experiences helped to show me how to collaborate, extract useful information, and be resourceful."

Emely Matus '22
Business Administration Major, Emphasis in Business Analytics
Marketing Project Manager | 1871

Professor Gaurav Bansal

Ask an Expert

A nationally and internationally recognized scholar, Professor Gaurav Bansal is committed to student success. If you have any questions about our business analytics program, just ask!

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