Business Emphasis in


Explore the World of Marketing

Are you looking to use your creative thinking to understand customer's needs and then use an innovative approach to fill that need? Effective marketing is critical in every growing organization in today's competitive market. UW-Green Bay's marketing program focuses on transforming students into inventive marketers in their careers via both theoretical and practical training. 

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Emphasis in Marketing


At UW, Green Bay, 77% of accounting majors and 58% of business administration majors participated in an internship prior to graduation.

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A strong professional network is critical to career success and UW-Green Bay will connect you to business professionals to get your network started!

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Thanks to our generous donors, UW-Green Bay and the School of Business award scholarships to students to help cover the cost of pursuing a higher education.

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Program Variety

Many students will pursue more than one undergraduate program in business adding just a few extra courses! We offer master level programs, too.

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Become a Phoenix

UW-Green Bay has excellent teachers, internships, research opportunities, and a great record of placing students into jobs and graduate programs. Learn More

How Do I Get Started?

Technical College Transfer

We accept courses from all Technical Colleges in Wisconsin and have created agreements with specific Associate Degree programs at Gateway Technical College, FVTC, NTC, and NWTC.

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Branch Campuses

Follow a seamless track to earning a Bachelor Degree in Business Administration if you started your coursework at the Manitowoc, Marinette, or Sheboygan locations.

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Study Abroad

Whether it is a semester-long opportunity to study at a University in France in Bordeaux or Paris, a Summer opportunity in Spain, or a three-week opportunity in Mexico, we have places for you to go!

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Get Involved!

We provide a number of student organizations in the Cofrin School of Business. Get involved, meet your peers, step into a leadership role, make friends  and be engaged!

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Learn More About Our Faculty

Hear From Wenkai Zhou:

"Without customers, there is no business. As a marketer, your job is to help your organization find its customers/audiences, reach the customers and retain them over the long term. Our dedicated and knowledgeable marketing faculty will help you make sense of the creative, analytical, and social aspects of marketing so that you will be able to undertake that job in a more effective and socially-responsible manner."

View all of the professors in the School of Business.


Marketing Happenings

‘Lozza’ Marketing — UW-Green Bay students serve-up marketing plan for pizza franchise

Owning and operating one of the nation’s newest pizza franchises is a hands-on experience — from making the dough to slathering on the sauce, spreading the cheese, adding the fresh-cut toppings and putting the pie into a high-intensity, stone hearth oven. UW-Green Bay Assistant Prof. Vallari Chandna’s e-Entrepreneurship and Digital Management course approaches online marketing for start-ups with a similar hands-on approach. Continue story »

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