Skip to main content

Bachelor of Business Administration in Marketing

Create
Connections

Understand People, Sell Products.

Connect people with organizations.

To understand marketing, you have to understand people. You’ll recognize their wants and needs, analyzing how to connect them with an organization. Marketing is ever-changing, so you’ll do something different every day. If you’re creative and always think outside the box, you’re in the right place.

See Your Path
Student participates in Business Week

Apply

Getting a college education can help propel you toward success – take your place with the next class of dedicated problem-solvers and fearless doers.

Apply

In-Demand

From large corporations to family-run shops, every business needs a way to advertise their services. With a marketing degree, you’ll be in high demand.

See Careers

COST

College gets more and more expensive every year. But rest assured – we continue to be one of the best educational values in the Midwest.

Calculate Your Cost

Get Ahead of the Game

Marketing is an ever-changing field, so we're changing too.

With the arrival of social media and a reliance on the internet, marketing has undergone a metamorphosis. To keep pace, we’ve updated our courses and created new ones, added certificates to get you more accolades, hired faculty for new perspectives and introduced more hands-on learning. And, each semester, we gather student feedback and reevaluate courses to make sure your education works for you.

About Our Marketing Program
Student works with marketing team to create commercialStudent works on tabletClose up of social media applicationsStudent networks at Business Week

33:1 Student-Professor Ratio

Our student professor ratio means you get personalized attention and more opportunities.

97.3% Student Success

97.3% of our class of 2021 graduates are employed, attending further education or in the military.

Fully Online

If you need more flexibility in your education, you can get your marketing degree fully online.

Maria Arunkumar

Meet a
Phoenix

"I started out as an international kid just wanting to fit in and get my degree. But UWGB helped me expand my horizons and pushed me to not only dream bigger but become the person who can achieve these big dreams. The professors were dedicated to each of their students’ success, and their faith in our potential really made a difference to us."

Maria Arunkumar '21
Marketing and PR Manager at Brick Bridge Consulting

Vallari Chandna

We Are Here To Help

Wondering if marketing is the right major for you, want to know what your options are after graduation or just want to talk with our professors? Email us!

Contact Us