UW-Green Bay Logos
UW-Green Bay is complex, with many different departments, offices, colleges, campuses and organizations under one institution. Review the logo usage guidelines below. Near the bottom of the page you will find download options.
Proper Logo Use
It's important to use the UW-Green Bay logo consistently to reinforce recognition.
Who Should Use Logos
Questions about these uses and the proper display of University marks should be directed to the Office of Marketing and University Communication. Commercial uses of the marks, typically involving the sale of items bearing the University trade name, trademarks, service marks or logos, are subject to fees and royalties.
When to Use Logos
Use of a primary identity mark is appropriate on all pieces and pages intended to publicize or provide information about the University, its programs or specific events to the general public.
Use of a primary mark is required when the communication and marketing relates to a core function of the University and will be received by an external audience, such as prospective students, alumni, parents, audience members, donors and legislators; or when the materials and messages are institutional in origin and intended for current students or their families.
Where & How to Use Logos
Although usage depends on the piece and its intended audience, there is an expectation that the University name or mark will be prominent. The mark should be of sufficient size to be clearly visible and legible in relation to other items.
The Phoenix emblem isn't a replacement for the UW-Green Bay logo.
Safe Zones
Please no crowding! There must be an appropriate margin around the primary identity marks. A good minimum space would be the equivalent of the width of the “G” at the start of the words Green Bay in the two-line wordmark — and there should be no extraneous lines, shadowing, type or images intruding. A mark need not be large to be effective, but it should have ample space around it for legibility and visual integrity.
Minimum Size
To preserve the legibility and recognition of the primary identity marks, the wordmark’s “Green Bay” should be no smaller than one inch wide.
Download UW-Green Bay Logos
Use the following links to download zip files containing UW-Green Bay logo files. The zip file includes the logo in a variety of file formats and approved colors.
Logo Related Information
Below are some fine-print logo-related items regarding usage.
Student Orgs
Student clubs and organizations aren't subject to our institutional identity standards. Students can be our most loyal brand ambassadors, and they're still learning, so their use is nuanced.
Auxiliary Use
Some auxiliary units of UW-Green Bay, such as Green Bay Athletics, the Phoenix Bookstore and the Weidner, require their own identity for purposes of marketing and promotion.
Proliferation
Avoid creating new logos or taglines. Doing so fragments UW-Green Bay's image and impedes institutional recognition.
