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Conference Sessions

Keynote Speaker

No More Patch Jobs: Rebuilding Trust, Culture & Connection That Lasts

In a time when many nonprofit teams feel stretched thin and worn out, “making it work” often becomes the default. But patching problems rarely leads to real progress. Drawing from her book No More Patch Jobs, Deborah Biddle challenges leaders to stop fixing what’s broken and start rebuilding for strength. In this inspiring and down-to-earth keynote, she examines what sustainable leadership looks like in today’s nonprofit world – where trust, empathy and clarity are more important than ever.

Attendees will gain:

  • A new lens for identifying “patch job” habits that drain energy and morale.
  • Strategies for reconnecting people, purpose and performance.
  • Practical insights for building a culture that can withstand change and uncertainty.

Deborah Biddle

The People Culture Architect™, Founder, The People Company Consulting Group

Deborah Biddle is a leadership consultant, speaker, and culture strategist with 30+ years of experience. As founder of The People Company Consulting Group, she helps organizations build strong leaders, healthy cultures and values-driven practice. She is known for her grounded approach to complex conversations and lives by the principle: Think Better. Do Better. Be Better.

Breakout Sessions

10:15 a.m.

Effective Legislative Advocacy—A Family Care Case Study in Building Coalition and Communications to Create Policy Results

When state reimbursement rates were insufficiently low for people with disabilities, Innovative Care Services reached out to other nonprofit leaders. We eventually formed the Family Care Coalition of NE Wisconsin and hired former speaker of the house John Gard as well as strategic communications consultants O’Connor Connective. Over the span of two years the group crafted targeted communications, held meetings and information sessions and ultimately positively impacted the outcome of a $212 million policy decision. People with disabilities throughout Wisconsin remain in their homes because of this funding. This presentation will comprise a case study and lessons learned to assist nonprofit leaders as they consider options for government relations, legislative communications and strategic advocacy work to advance their missions and impact.

John Gard
John Gard
President, Gard Business Group

John Gard leads a firm in Wisconsin public affairs and government relations with clients including Google, Miron Construction, Foth and Marquette. In 2024, he co-founded the Midwest Defense Forum to bolster the defense technology sector across the Upper Midwest. He served as the former Speaker of the Wisconsin State Assembly and the Co-Chairman of the Joint Committee on Finance, spearheading legislative initiatives, such as the Lambeau Field Renovation and welfare reform. 

Bridget Krage O'Connor
CEO/Founder, O'Connor Connective

Bridget Krage O’Connor helps leaders and organizations tell their unique stories to get results. She’s CEO and founder of O’Connor Connective, a full-service firm providing strategy, brand and creative, communications, and fund development services. She’s a consultant, speaker and educator in the areas of marketing, communications and leadership.

Michael Schwartz
Michael Schwartz
CEO, Innovative Care Services

Michael Schwartz became the CEO of Innovative Care Services, a nonprofit that helps people with disabilities, in January 2023. Innovative cares for 600 clients daily throughout Wisconsin, providing 24/7 care in licensed houses, assistance to clients in their own homes and mental health services for adults and youth. Michael has volunteered with and served this population for 25+ years. Michael has been in nonprofit management for most of his career.

Building a Resilient Future-Ready Board

Nonprofits today face unrelenting disruption-pandemics, climate change, declining public trust, political polarization and shifting patterns in funding and philanthropy. Traditional governance is no longer enough. Boards must become future-ready: resilient, adaptive and prepared to lead through uncertainty. This workshop offers practical steps to strengthen governance capacity and equip boards to guide their nonprofits with increased confidence through an unpredictable future.

Attendees will gain:

  • A review of major disruptive forces affecting nonprofits, arriving at a deeper understanding of why traditional governance approaches are insufficient.
  • Knowledge about the six specific governance strategies that boards can use to enhance their resilience and future-readiness.
  • An opportunity to reflect on their board's current practices and select at least one actionable step to implement with staff and board colleagues back home following the session.
Frank Martinelli
Strategic Planning & Governance Consultant

Frank Martinelli has 40+ years of experience working with nonprofit and public sector organizations and is president of the Center for Public Skills Training. He specializes in strategic planning, board development and building organizational capacity for advocacy, systems change and community partnerships, helping nonprofits create lasting solutions to community challenges.

Small but Mighty HR: A Micro-Toolkit for Nonprofits without an HR Department

Most nonprofits don’t have an HR department—but they still manage hiring, onboarding, policies, performance conversations and compliance. This practical session brings together the plain-language legal expertise of Plain & Simple Legal and the hands-on people operations experience of Roots HR to help nonprofits strengthen essential HR functions in a way that works for small teams. Attendees with micro HR functions will leave with actionable information they can add to their toolkits, including recruiting, onboarding, communication, conflict prevention, documentation and volunteer/employee boundaries. With a focus on clarity, consistency and culture, this session helps nonprofit leaders recharge overwhelmed workflows, renew people practices and reconnect teams around shared expectations—without unnecessary paperwork or complexity.

Lindsey Dix

Founder, Roots HR Consulting

Lindsey partners with mission-driven organizations to strengthen people operations, improve organizational culture and support leaders through periods of growth and change. Known for her thoughtful, relationship-centered approach, she has guided numerous nonprofits through complex staffing, compliance and organizational challenges.

Rebecca Kellner

Attorney, Plain & Simple Legal LLC

Rebecca is an employment and business law attorney who advises nonprofits on hiring, governance and risk management, delivering transparent, plain-language legal guidance. In addition to her legal practice, she brings 10 years of nonprofit board service, including roles as Board Chair, committee chair and executive committee member.

Getting Language Right: Inclusive Language in Action

Words shape culture, influence trust and determine whether people feel seen or excluded. In this interactive breakout session, nonprofit leaders will explore practical strategies for using inclusive language that strengthens relationships with staff, volunteers and the communities they serve. Through real-application scenarios and collaborative exercises, participants will learn how to recognize harmful or outdated terminology, adopt language that honors identity and lived experience, and create communication norms that foster belonging. Attendees will leave with actionable tools to model inclusive communication and champion inclusion within their organizations.

Presenter Laurice Snyder

Laurice Snyder

Owner/Human-Centered Consultant, Rooted Wings LLC

Laurice partners with organizations to build cultures where people feel seen, supported and respected. A sought-after facilitator and strategist, she turns hard conversations into positive change. She co-founded The Humanity Project, launched Courageous Conversations with Law Enforcement and serves on multiple community boards.

Presenter Kim Walters
Kim Walters
Cultural Engagement Specialist, Yes...And

Kim helps organizations build cultures of respect and belonging through leadership development and self-awareness. She partners with leaders and teams to strengthen collaboration and effectiveness using research-based assessments, coaching and training that build cultural competence and support growth across differences.

Recharging Nonprofits Through Digital Solutions & Considering the Risks Involved

Many nonprofit organizations are continuing to unpack what AI, new technology/software and automation means for them. This presentation will unpack how digital solutions can enhance nonprofit organizations as well as cover some of the key cyber risks organizations should be paying attention to as they navigate their digital journey. 

Dorron Farris

Dorron Farris

Digital Growth Director, Nonprofit, CLA

Dorron is a seasoned growth and operations executive with 20+ years of experience driving client outcomes and building high performing teams across nonprofit healthcare, education technology and enterprise sectors. He leverages expertise in nonprofit leadership, strategic growth and operational transformation to advance mission-driven organizations. Dorron’s nonprofit sector impact includes board leadership, industry thought leadership and committee work.


David Anderson

David Anderson

Principal, CLA

David is a Principal and Cybersecurity Consultant in the CLA National Digital group with a strong focus on Offensive Cybersecurity. He has over 13 years of experience in the field, performing penetration testing, vulnerability assessments and social engineering engagements. David's expertise also includes project management for cybersecurity engagements across a diverse range of industries.

11:30 a.m.

Nonprofit Advocacy—Owning the Meaning We Make to Transform Systems

Explore how individual mindsets, and the social process of meaning-making, build and transform the systems that shape individual and community wellbeing. Understand how your organization is already engaged in policy work, the forms of advocacy, and how owning the meaning you make by engaging in mission-aligned advocacy can transform systems and your impact. Session participants will develop a clear, accessible understanding of nonprofit advocacy in all its forms and of policy as an expression of shared meaning. Using the systems change work of Achieve Brown County as a case study, attendees will evaluate their own work through a policy lens and identify strategic advocacy opportunities to advance their mission.

Sarah Beckman

Executive Director, Achieve Brown County

Sarah is a first-generation college graduate dedicated to improving systems and driving impact at scale. She holds a bachelor’s degree in social work and a master’s degree in business administration. She is a two-time AmeriCorps Member, international volunteer and a UW-Green Bay alum.

Benjamin Porter

State Director, The Wisconsin Partnership

Benjamin coordinates statewide policy efforts, supporting partners and championing policies that strengthen the education sector. With a career dedicated to advancing equity and driving systems change, Benjamin previously managed the Greater Milwaukee Foundation's health equity grant portfolio, and was a Marquette Trinity Fellow (now a member of the adjunct faculty).

Mastering Meaningful Conversations for Stronger Relationships

Meaningful conversations are at the heart of every thriving nonprofit. In this energizing session, explore how to deepen connection, build trust and communicate your mission with greater clarity and confidence. Whether you’re engaging donors, board members or community partners, you’ll leave with renewed insight and practical ideas for creating conversations that inspire commitment and strengthen relationships.

Rikki Harry

CEO/Founder, LEAP Nonprofit Consulting

Rikki is a nonprofit strategist, ethical leadership advocate and doctoral candidate committed to transforming small organizations. She helps clients raise millions through authentic, relationship-based fundraising—not transactional tactics. Her work empowers leaders with practical strategies, honest conversations and a bold vision for creating lasting impact through transparency, abundance and authentic leadership.

Brooke Wolff

Senior Consultant & Project Manager, LEAP Nonprofit Consulting

Brooke has more than 15 years of experience in the nonprofit field, including leading complex major gift and capital campaigns, and donor engagement initiatives. She combines her extensive experience in project management, analytical skills and passion for mission-driven work to ensure seamless campaign execution, client alignment and meaningful impact for nonprofit partners.

From First Fundraiser to Strong Team: Building Capacity That Sticks

Whether your organization is raising its first dollars or managing a full development team, building sustainable fundraising capacity is essential for long-term viability. This session will help nonprofits at every stage identify the systems and practices that need to be in place before hiring their first fundraiser and how to effectively support and retain that role once it exists. Attendees will explore practical funding strategies, readiness checklists and strategies to retain skilled fundraisers in a competitive field. Whether you’re hiring for the first time or strengthening a current team, this session provides practical guidance for executive directors, board members and leaders preparing their nonprofit organizations for long-term financial sustainability.

Jen Allen

Co-Founder, Cultivate Fundraising LLC

Jen has spent her entire 23 year career in fundraising.  She began in higher education, establishing her expertise in annual giving and major gifts. From there she transitioned into leadership roles with large community-based nonprofits, where she oversaw fundraising and marketing.

Cara Gosse

Co-Founder, Cultivate Fundraising LLC

With an unwavering commitment to the nonprofit sector, Cara has had a 24-year career in the industry, dedicated to driving impactful change. She began her career in event planning for nonprofit associations and then directed all aspects of association management, leading boards through the strategic planning process.

Tiny Teams, Strong Foundations: A Recharge Workshop for Small Nonprofits

Small nonprofits — especially rural nonprofits — often operate with 0–2 staff members but carry the same expectations as much larger organizations. Many leaders find themselves overwhelmed by programming, fundraising, administrative tasks, events and board management while critical foundations of the organization go unattended. This practical, candid workshop helps tiny teams identify where they should truly be spending their time. We’ll walk through the essential infrastructure every small nonprofit must have in place before taking on more programs or responsibilities: bylaws, governance, licensing, financial controls, budgeting, board engagement, fundraising diversification, marketing and compliance. Participants will also explore what activities they should stop doing, what to delegate to their board, what to outsource and what can wait. Attendees will leave with a “Foundational Health Checklist,” a 90-day stabilization plan and a clear understanding of how to build a sustainable organization with limited staff capacity.

Ashley Berken

Executive Director, M&M Area Community Foundation

Ashley leads a two-person team serving Marinette County, WI, and Menominee County, MI. She oversees more than 130 charitable funds and $16 million in assets, guiding governance, strategy, grantmaking and community partnerships.

Kaitlin Deschane

Program & Operations Director, M&M Community Area Foundation

Kaitlin helps lead a two-person team serving communities across Marinette County, WI, and Menominee County, MI. She oversees grant cycles, internal operations, compliance, administrative systems and daily workflow for an organization stewarding more than 130 charitable funds.

The Wisdom is in the Room: Co-Created Conversations in the Face of Uncertainty

Collectively, we are a leaderful group brimming with power, wisdom and compassion to share. When we take time to sit and talk with each other, we provide much needed encouragement, inspiration and strategic insight. In this experiential session, you will have the opportunity to convene with your nonprofit colleagues to discuss how you’re navigating the current landscape and learn from and with each other. We will address the changes that have challenged our organizations, how we maintain institutional knowledge in this unstable environment and how we maintain our core programmatic structure in the face of uncertainty. We will offer participants the opportunity to virtually reconnect in six months to share how our answers to these questions may have changed as events crystalized. This session is appropriate for people of all experience levels, from seasoned executive directors to staff just starting out in the sector.

Stuart Hee

Stuart Hee

Operations Director, Center for Community Stewardship

Stuart Hee has 25+ years of experience in operations and finance. Before joining C4CS in 2021, he served as Director for the Catalytic Opportunity Zone Fund, a social impact fund investing in the Mississippi Delta, and held various finance roles in private equity and wealth management. Stuart serves on the boards of CEOs of Tomorrow and the Synergy Ventures Foundation and is a member of the Phillips Academy Alumni Council. He earned a B.S. in Policy Analysis and Management from Cornell University.

Jeff Burkhart

Jeff Burkhart

President, Mission Forward

Jeff Burkhart brings 20+ years of leadership experience in the government and nonprofit sectors. For 14 years, he led Literacy Network in Madison, Wisconsin. Under his leadership, Literacy Network became recognized for its impactful programs, engaged workplace culture and strong community partnerships. For the past 3 years, Jeff has served as President of Mission Forward, providing coaching, planning and training services to dozens of nonprofits.

Jen Wilson

Jen Wilson

Founder, New Leaf Coaching and Consulting

Jen Wilson is the Founder of New Leaf Coaching and Consulting and has 30+ years of experience facilitating transformational change for individuals, teams and organizations. As a seasoned coach, consultant, facilitator and trainer, she partners with mission-driven organizations to help them align their mission, vision and values while fostering healthy relationships. Jen is committed to cultivating leader-full teams and organizations and is the author of Waking Up to Your Worth: Ten Touchstones for Overcoming Imposter Syndrome.

1:30 p.m.

Proximity in Practice: Reconnecting Nonprofits to Community Voice for Stronger Impact

Nonprofit professionals are navigating rising community needs, limited capacity and increasing pressure to demonstrate impact. One of the most powerful—and often underused—resources remains proximity: meaningful connection with the people and communities nonprofits serve. This interactive session explores practical ways staff, leaders and boards can strengthen community connection without adding strain to already overextended teams. Drawing on insights from the 2025 CEP report Voices That Matter, participants will examine gaps between intention and practice in listening and engagement, and how reconnecting to community voice can recharge purpose, renew clarity and rebuild trust. Attendees will leave with simple, actionable tools—including a Proximity Audit and a Feedback-to-Action Loop—and a 30-day quick-start plan to deepen relationships, improve decision-making and advance impact with existing resources.

Eden Weller
Facilitator, WELLER Workshops, LLC

Eden is a systems-change practitioner and facilitator who supports nonprofits, funders and cross-sector coalitions. Grounded in equity and lived experience, Eden helps organizations strengthen community voice, improve outcomes and build cultures of trust, and has led Midwest workshops on early literacy, youth systems, men’s mental health and community-informed design.

Building a Gen-Z Ready Nonprofit Workplace

Gen Z is entering the workforce with new expectations, steadfast values and a desire to make meaningful impact—making them a natural fit for mission driven organizations. Yet many nonprofits are struggling to attract, engage and retain this emerging generation of talent. This session unpacks what Gen Z is really looking for at work and how nonprofit leaders can evolve to meet those needs without losing sight of their mission. Through real world examples, research backed insights and a panel discussion with college students and professionals, participants will explore how to create a workplace where Gen Z feels empowered, connected and committed. We’ll dig into topics like flexible work norms, transparent leadership, growth-oriented feedback, digital first communication and building a culture that reflects Gen Z’s values around equity, wellbeing and authenticity. We’ll also talk about the critical role of internships as a gateway to nonprofit careers for Gen Z students. 

Kay Voss
Director of Career Planning & Professional Connections, UW-Green Bay

With 15 years in higher education, Kay Voss has witnessed a shift as Gen Z students move through their college experience. As Director of the Career Planning and Professional Connections Team at UW–Green Bay, she champions opportunities that help students build skills and confidence for the transition into the workforce. She works with local employers to support their current workforce needs and build their future talent pipeline. 

Nonprofit Marketing So Easy It's Fun Again

Nonprofit marketing rarely struggles because its mission is unclear. It struggles because leaders are asked to do more with less, juggle competing priorities and create impact without the time, staff or budget they deserve. This session is designed to change that. You’ll learn how to simplify your marketing, clarify your message and focus on what truly drives engagement and support. We’ll explore why your content may not be resonating, how to tell your story more effectively and how to create consistent outreach without burning out. You’ll leave with practical tools, a clear framework and actionable strategies to strengthen visibility, attract donors and volunteers and move your mission forward with confidence.

Chris Burns
Senior Marketing Strategist, 2Point Agency

Chris is a serial entrepreneur, author, keynote speaker and adjunct professor with 20+ years of experience in sales, marketing and leadership. He helps organizations grow by simplifying strategy and is known for making marketing practical and repeatable.

Recharge & Reclaim Capacity: Stress Skills + Simple AI Tools for Sustainable Nonprofit Work

Nonprofit work is meaningful but often overwhelming. This energizing session blends practical stress-management skills with simple, beginner-friendly AI tools to help participants recharge clarity and reclaim capacity in their day. Attendees will learn how to complete the stress cycle, reduce cognitive overload and apply evidence-based techniques to sustain focus and effectiveness. The session also introduces accessible AI tools (no tech experience required) that can streamline everyday tasks, support clearer thinking and create smoother workflows. Participants will leave with practical strategies they can apply immediately to manage mental effort, protect their energy and stay effective without running on empty.

Jessica Maes
Business Support Specialist, City of Green Bay

Jessica Maes, M.S., blends stress management and systems-focused support in her work with individuals and organizations. She teaches beginner-friendly AI tools that help professionals improve clarity and capacity, and holds a master’s degree in Sport, Exercise and Performance Psychology from UW-Green Bay.

Demystifying Data for Nonprofits

The world of data can seem complicated, and the jargon around measurement can often elicit the reaction— "This is not for me!" However, we all use data every single day—right from deciding which clothes to wear based on the weather, to tweaking our programs to better serve our communities. This session aims to demystify what data is, how you can collect it ethically, and most importantly, how you can use it. We start by busting some common myths around data exploring questions like—is data collection costly, does it require significant technical expertise, is it just numbers? We'll take a look at real world examples of how nonprofits have created data systems to improve services, strengthen proposals and reporting, and stay accountable to the communities they serve. We’ll also share low/no-cost tools and simple data collection frameworks often using what you already have, that help you start small and build from there.

Shruti Sriram

Shruti Sriram

Chief Impact Officer, Brown County United Way

Shruti Sriram serves as the Chief Impact Officer at Brown County United Way. With 10 years+ experience in international development, Shruti brings expertise across strategic planning, impact evaluation and program management.  She is leading the Community Impact team to design programs that help families under the ALICE (Asset Limited, Income Constrained, Employed) threshold achieve financial stability. Born and raised in India, Shruti also works with grassroots nonprofits in her home country to develop tools and resources to help them raise funds and scale their impact.

Closing Session

Beyond the Mission Statement: Making the Business Case for Your Nonprofit

Your work changes lives, but does your board, your funders and your community understand your economic impact? Join Angela O'Kray, publisher of Insight, as she hosts a panel of Northeast Wisconsin nonprofit leaders addressing this critical challenge: how to honor mission-driven work while positioning your organization as the business force it truly is. Inspired by conversations with organizations featured in Insight on Philanthropy — Insight’s new special publication connecting businesses with causes — attendees will walk away with the inspiration needed to tell your story that resonates with all stakeholders.

Angela O'Kray

Angela O’Kray

Publisher, Insight Publications

Angela O’Kray is the Publisher of Insight Publications and an accomplished business leader, drawing from diverse operational experience that expands beyond media and into sectors including hospitality, financial services, non-profit leadership and logistics. Angela oversees the strategic direction and operations of Insight's extensive portfolio, from magazines and specialized business events to digital messaging and partnerships. Her leadership is founded on the critical convergence of operational excellence, authentic leadership and community-driven business growth. 

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Need Guidance?

If you need additional guidance, please contact Kat Weber, Office of Professional Continuing Education, at nonprofit@uwgb.edu or (920) 663-7317.

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