Advertising Minor
Leverage Your
Creativity
Harness the combined power of business and creativity.
In the advertising minor, you’ll learn how to reach people, becoming a storyteller that speaks to your community. Think about it: ads are everywhere. Advertisers are like the wizard behind the curtain, creating widespread impact by reaching people through an ever-growing array of media. Our courses blend the art and science of business and creativity. The result? You'll build marketable skills to build your own professional brand.
Start Your Journey
Not sure of your next step? We’ll be your guide during your academic journey.
18 Credits
Six total courses focus on communication so you can be an expert in knowing what moves people.
Ready for Work
Build the skills that get you noticed and hired!
When you’re looking for a job, employers don’t just want to know what courses you took—they want to see what you can do. That’s where a professional portfolio comes in. Building this compilation of your work is baked into this program, so you can be career ready. As a student in the advertising minor, building your portfolio is baked into the program, you’ll focus on building a compilation of your work so you can be career ready.
Opportunities Across Campus
You don't have to leave campus to test the advertising waters and build your portfolio. Enjoy the combined resources of the Cofrin School of Business (CSOB) and the College of Arts & Humanities (CAHSS), plus support across the University.
Business Events
We want you to graduate with an astounding resume of more than just what classes you took. Attend our business events to build your network develop professional skills.
Enhancing Creativity
Explore an array of different media through our radio and TV stations, on-campus publishing company and print publications.
Local Partnerships
Student opportunities thrive through our partnerships with local organizations. You can access internships, learn in workshops, network with other professionals and build skills you need to succeed.
Mentoring Project
Designed for first-generation UW-Green Bay students, the Mentoring Project connects you with local business professionals to give you a peek into the workforce and learn about your intended career.
How to Tell Stories
As an advertising professional, you'll need to have a knack for storytelling. It's not just about innate talent; it's also a muscle to train. Through Good CAHSS Studios, you can gain experience in podcasts, web series, blogs and social media.
Career Support
Part of succeeding in the workforce is knowing how to navigate it. Our Career Planning Team can help you learn how to network, build your resume and nail your interviews.
Ask an Expert
Meet Ann Mattis, full professor and creative thinker whose expertise in language, culture and comedy helps students craft messages that connect. If you have questions about the advertising minor, she can help!