General Business

Our General Business emphasis is for students desiring broad exposure to traditional disciplines of business, but without focusing on one particular area. The student’s “core” business courses are the same as those required of all Business Administration majors, but the upper-level business requirements cut across business disciplines—including finance, management, and marketing.

The General Business emphasis is particularly attractive to students who grapple with the challenge of busy work and life schedules. To address the scheduling needs of such students, the required business courses are delivered, periodically, in online sections. General Business emphasis students develop understanding and skills applicable across a variety of enterprises and organizations.