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Excellence in Nonprofit Leadership Certificate

Pursue Your Potential
Pursue Your Fullest Potential in the Nonprofit World

Reengage by Recommitting to Extraordinary

Nonprofits are thriving in Wisconsin, driven by passionate people charged with fulfilling vital missions. Nonprofits are catalysts for change, playing a critical role in strengthening civic engagement.

Nonprofits are also a major economic force, providing an enormous array of important services and finding local solutions for community problems. 

UW-Green Bay has developed an Excellence in Nonprofit Leadership Certificate to make possible for you to pursue your fullest potential in the nonprofit world. The sessions cover key essentials for nonprofits and are taught by instructors who have real-world knowledge and experience.
Learning Environment
5 Topic Courses $169 Each | Capstone $99
($95 off when registering for all courses)
Online Mixed 

Courses will be available for Self-Study One Week Before Virtual Sessions
Virtual Sessions Will Take Place on the Dates Below from 9-11:30 a.m.

The learning environment for the program has been carefully designed to ensure maximum benefit. You will be provided with the knowledge and tools to become a better nonprofit leader, and you will be engaged with discussions, assessments, case studies and exercises. The sessions will also benefit you if you are looking sharpen or refresh your skills. 

Who Should Attend
  • Program Directors
  • Program Managers
  • Board Members
  • Key Volunteers
Building a Calling into a Career

Insight from a Participant

Emily Fread

Emily Fread
Development Director
Habitat for Humanity Lakeside

Taking this certificate program helped me to become a better non-profit leader in many different ways. I’ve developed relationships with classmates and teachers that I know I can reach out to if I am looking for a resource, need feedback from or to just talk with someone who “gets it." It always helps to build our network of resources, especially in my role and being a small non-profit organization.

One of my favorite classes was “Building a Strong Fund Development Plan." Being in a new role as Development Director, I felt that I could relate to a lot of topics that were discussed during this course and had a lot of takeaways that I know I can utilize in my role moving forward. I also felt accomplished knowing that we already have a sound Fund Development Plan in place and that I can just continue to build off of it from there.

I would recommend this program to any small non-profit leader that is hoping to gain more resources or sharpen their skills.

Course Format

The format for Fall 2021 courses will be online mixed training, which will involve scheduled online study and online virtual activities and discussion. The virtual sessions will take place 9-11:30 a.m.

$169 each topic classes
$99 Capstone
$944 for entire certificate*
* If you sign-up for the entire certificate at the same time the cost is $849 (a $95 savings). 
Course Dates Description
Building a Strong Fund Development Program FALL
September 17, 2021

Self-Study Beginning:
September 10
Learn the components of a strong strategic development program, team, and culture of philanthropy in your organization. You will learn how to make a compelling case for support, how to strategize for prospects, how to design purposeful events, how to engage corporate donors, and how to stimulate online giving and continue to steward your supporters. What should the board’s role be? How might you use analytics to track your success? When should we consider a capital campaign?
Instructor: Shane Kohl
Cost: $169
Developing an Active Board of Directors FALL
October 8, 2021

Self-Study Beginning:
October 1
Align your top staff and board in a strategic leadership approach. Engage in pointed discussions to explore effective leadership in your community and organization. Assess your own board and learn how to shape a high performing board. This program will help you explore the optimal size and committee structure for a board. Further, you will understand board members’ legal obligations in order to implement strategies to develop the board’s role in fundraising.
Instructors: Patrick Nehring & Melinda Pollen
Cost: $169
Foundations of Financial Management FALL
October 29, 2021

Self-Study Beginning:
October 22
To truly be a financial leader, one must first become financially literate. This session is designed to increase the financial literacy of (aspiring) senior leaders by removing the jargon so they can understand and make decisions based on financial information. Participants will read and interpret key data from essential financial statements, assess the organization’s financial health, mitigate financial risks and align budgeting with strategic priorities.  
Instructor: Steve Zimmerman
Cost: $169
Human Resource Management FALL
November 19, 2021

Self-Study Beginning:
November 12
Learn the essential human resource policies and practices, including consideration of when and how to use service volunteers. We will consider how to construct effective job descriptions, recruit and hire the right person for the job and evaluate employee performance. How can managers effectively motivate employees and develop a positive and inclusive workplace culture? You will develop your own strategic human resources plan.
Instructor: Tori L. England
Cost: $169
Marketing & Communications Strategy FALL
December 10, 2021

Self-Study Beginning:
December 3
A visible and positively-viewed organization can achieve greater success in many ways, including fund development. In this workshop you’ll learn how to assess and update your image, identify your uniqueness and devise messages and strategies to communicate with your core audiences. What are the best ways to deal with negative publicity? Evaluate your own electronic presence as you integrate social media marketing and communicating into volunteer recruitment, donor communications and advocacy.
Instructor: Bridget Krage O'Connor
Cost: $169
CAPSTONE: Independent Project FALL
Complete by January 27, 2022
Apply what you’ve learned by completing a project tailored to your own leadership development or your organization’s needs. Potential topics include the following or another project of your own choosing that relates to one or more of the seminars:
  • An action plan that addresses the five seminar topics
  • New human resource policies or board manual
  • A social media marketing strategy
  • A development program plan
Instructor: Lora Warner
Cost: $99

Nonprofits are catalysts for change, playing a critical role in strengthening civic engagement.


Gain a Competitive Edge

Upon completion of the certificate, you will receive an exclusive UW-Green Bay Digital Badge, validating your accomplishment and signaling to employers your mastery of the tenets of leadership in the nonprofit sector. The digital badge can also be displayed on LinkedIn, your resume or your email signature. 


Take the Next Step

Let UW-Green Bay help advance your career. Each topic course is $169, and the capstone is $99.  If you sign-up for the entire certificate at the same time, you will save $95. 



If you would like more information or have any questions, please contact Teri Zuege-Halvorsen, Area Director,  at or 920-465-2862.

Instructor Bios

Tori L. England has her bachelor’s degree from the University of Wisconsin-Whitewater in Public Relations and her master’s degree from DePaul University in Corporate Communications. She brings over 20 years of project management and learning & development experience in the insurance, hospitality and utility industries.  She has led many Fortune 500 companies through major transformational change.  Tori is certified in the PROSCI change management model and is a PMP certified project manager. Tori has created, developed and led teams that have won industry credentials in instructional design and training operations. 
Shane Kohl, CFRE, ​serves as the Director of Foundations for the ThedaCare Family of Foundations in Appleton. His development experience includes work in special events, alumni relations, annual giving, major giving, capital campaigns and planned giving. Prior to joining ThedaCare in 2012, he served in development roles with the CP Center of Green Bay, the Muscular Dystrophy Association, the University of Wisconsin- Green Bay Foundation and the Trout Museum of Art in Appleton. A native of Appleton, Shane earned his undergraduate degree in communication processes from the   University of Wisconsin-Green Bay, his master’s degree in liberal studies from St. Norbert College, and completed the executive education program in fund raising management at Indiana University’s Lilly Family School of Philanthropy. A past president of the Northeast Wisconsin Chapter of the Association of Fundraising Professionals, Shane earned his Certified Fund Raising Executive (CFRE) certification in 2014.
Patrick Nehring is a Professor in the Department of Community Resource Development with the University of Wisconsin-Madison Division of Extension.  In his twenty years with Extension, he has worked with over 200 entrepreneurs, organizations and local governments empowering them to strengthen the local economy and enhance the local quality of life.   Patrick holds a bachelor of science in architectural studies, master of urban planning, and a geographic information systems graduate certificate from UW-Milwaukee and a certification with the American Institute of Certified Planners.
Bridge Krage O’Connor is a marketing communication strategist, possessing over 25 years of experience in helping organizations tell their unique stories. Her company, O’Connor Connective provides strategic communication, marketing, public relations, strategic planning and training for organizations large and small.

Melinda Pollen is an Associate Professor in the Department of Youth Development with the University of Wisconsin-Madison Division of Extension.  She has over 20 years of working with community and youth development, and has a strong passion for facilitation and addressing community opportunities with community resources.  Melinda holds a bachelors degree from UW-La Crosse and a Masters Degree in Human and Community Resources from UW-Stevens Point.
Lora Warner, PhD, is an Associate Professor and Director of the Center for Public Affairs at UW-Green Bay. She teaches in the Public Administration program and leads the Nonprofit Management Certificate, working with her students in numerous public and nonprofit organizations in the area each year on internships and service learning projects.
Steven Zimmerman, CPA, MBA is the Principal of Spectrum Nonprofit Services where he provides training and consulting in the areas of finance and strategy for community-based organizations, foundations and government agencies throughout the country.  Steve is a co-author of two best-selling books on nonprofit sustainability which highlight Spectrum’s integrated approach to nonprofits which balances mission impact and financial viability.