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Nonprofit Advanced Learning

Lead Smarter

Take the guesswork out of leading your organization.

We bring together highly-skilled instructors and other nonprofit decision makers within the community to provide you with actionable information you can take back to your organization and implement right away. Sessions will be offered in the fall and spring.
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Financial and Mission Sustainability

Strengthening Your Business Model & Revenue Strategy
Thursday, October 27, 2022
9:30 a.m.-4 p.m.
Tundra Lodge Resort & Conference Center, Green Bay
Fee: $199

If there is anything the pandemic showed – it is that the world changes quickly. For nonprofits to remain sustainable they must be able to quickly respond to the changing economic environment and the needs of the communities they serve. To do so, they need a deep understanding of how their programs work together to create impact and financial viability.

Led by Steve Zimmerman, a top regional consultant in the field of revenue and finance, this interactive, full-day training will introduce participants to the matrix map, an engaging tool that provides a visual depiction of an organization’s business model that shows how each activity contributes to the organization’s mission impact and financial viability. Beyond just a picture though, the matrix map offers strategic inquiries for board and staff to frame choices and make the necessary and at times difficult adjustments to their business model in the pursuit of sustainable impact. We’ll also discuss the elements behind the “right revenue” for an organization, allowing leadership to think strategically about which revenue streams align with an organization’s values and programs.

At the conclusion of this session, you will:

  • Understand the concepts of sustainability, the nature of nonprofit business models and how your organization’s activities work together to create a sustainable organization.
  • Develop a draft matrix map for your organization that you can expand upon and incorporate into your strategic discussions going forward.
  • Be able to analyze your business model and articulate the strategic inquiries to strengthen it based on your matrix map.
  • Recognize the necessary capacities for each revenue stream and identify the capacities that your organization must invest in to realize the potential of your revenue strategy


Instructor steve zimmerman
Steve Zimmerman

Principal and Founder of Spectrum Nonprofit Services

Steve provides training and consulting for community-based organizations, foundations and government agencies throughout the country. Steve has written and presented extensively in the areas of strategy and finance. He is the co-author of two books on nonprofit sustainability published by Jossey-Bass, the award-winning "The Sustainability Mindset" and the best-selling book "Nonprofit Sustainability."

Lead & Serve to ignite real change

Level up your potential in the realm of public and nonprofit service with a Master of Public Administration degree, our newest graduate degree program, providing the skills essential to managers in public and nonprofit organizations.

See Your Path
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Lead & Serve to Ignite Real Change

Level up your potential in the realm of public and nonprofit service.

Networking Opportunities

Join us for nonprofit leader conversations on the second and fourth Thursdays from 9 a.m.-10 a.m. We discuss timely topics with peers and experts with a moderator who gently keeps the discussion moving. Registration is limited to 25.

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Teri Zuege Halvorsen Executive Regional Manager

Have Questions?

If you have any questions about this training, please contact Teri Zuege-Halvorsen, Executive Regional Manager, at 920-465-2862 or email

Email Teri